SlideShare a Scribd company logo
May - June 2010 Transformational ICT The Benefits of Social Media for Business
Identity WEBTREATS  etc How many icons do you recognise? #TICTEM10
Agenda Social Media – Quick reminder 7 Roads methodology Social Media in action Successful engagement Making it simple 3 Point Action Plan
Where do we go from here?
Old Media vs. New Media “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.”  Marcus Romer Artistic Director - Pilot Theatre Company.
Social Media The online tools and platforms that people use to share opinions, insights,  experiences , and perspectives with each other.  Social media can take many different forms, including text, images, audio, and video.  Popular social mediums include blogs,  message boards, podcasts, wikis.
7 Roads of Social Media Generate new leads / find work?  Provide customer service?  Improve customer retention?  Increase your knowledge?  Competitors alignment & metrics?  Establish your authority as an expert? Do business more productively?
Business Benefits Cost effective web updates Greater control of your web content Boosted organic Google listings Cost reduction on printed materials Strengthens networked connections  Collaborative knowledge sharing
What can it do? Greater access marketing materials Greater reach marketing materials Facilitates word of mouth sharing Enables viral sharing Increases repeat business Rewards advocacy
Tell me... When do you feel least in control of your online activity?  When do you feel most in control of your online activity?
Time Email updates Mobile updates User generated content  Voice to text Webinars RSS
Webinars Team building Cost saving
The big three
Facebook – is it safe? http://nyti.ms/bAj58M
Facebook – what’s on offer? Status Updates Groups & Fan Pages Forum discussions Notice Boards / Wall RSS Feeds PPC targeted advertising Video & Photos IM live chat
The State of Facebook News Feed Profile Groups Pages Applications Likes
Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland based Groups May 2010 5,285 members
Do they like you? Shows up in “News Feed” Individual products Specific product marketing Page approval
Twitter
Micro blogging
Twitter - land Stats & Analytics tools Tacking conversations Many Tweets in one stream Twitter central control Promotions Backchannel Research
Engage & Listen Reinforce existing connections Stay informed
Community & Collaboration Recent activity Status updates Personal profiles Groups Forums Blog / Notice board Events calendar IM live chat Photos / Video / Audio Measurable stats www.axiscentre.ning.com
Social Media in action
Sample campaign Campaign Goals Promotion Cost to create (including time spent) Reaction Slideshow  and  accompanyingblog post  demonstrating ROI
Adding perspective Visitor time spent at the target media Flickr and Twitter views  View from embeds URL shortener clicks Figures taken from an original presentation created by  Julie Delvaux
ROI Price List Unique visit to the blog post - £1 ( timed by av. time on post) Each returning blog visit - £1.50 A view on SlideShare (excl. embeds) - £1 A view from embeds - £2  A view of the screen grab on Flickr - £0.50  A view of the link on Twitter/bit.ly - £0.50 A comment - £1.50 A SlideShare download - £1.50 A fave on SlideShare - £1.50 An embed from SlideShare - £1.50 A Flickr click-through - £1.50 A Twitter click-through - £1.50
ROI – Worth vs. Return Can you relate social media engagement to purchases? What metric are currently in place to measure existing business ROI? What is your goal with each social media campaign? How are you going to measure the goal? Does authority and reputation have a monetary equation?
Social Media in action Manchester International Festival
Old Media meets New Media Magazines Papers Fliers Posters Programs Business Cards Buses Signs T-Shirts
Engagement QR codes Geo-location http://bit.ly/b71cEe
Events & conferences
Ambient participation
More than on paper… www.slideshare.net/pcmcreative
Making it Work Start small.  Schedule social media time. Make the web part of your process. Pick your platforms. Define your goals & expectation. Formalise practice and conduct http://bit.ly/policytool   Plan – Prep – Deliver – Reflect - Report
Call to Action Identify your top 3 priority roads 3 services to investigate further Run the Policy Tool
Questions WEB:  http://www.pcmcreative.com   BLOG:  http://pcmcreative.typepad.com TWITTER:  http://twitter.com/pcmcreative RETAGGR:  http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

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The Benefits of Social Media for Business

  • 1. May - June 2010 Transformational ICT The Benefits of Social Media for Business
  • 2. Identity WEBTREATS etc How many icons do you recognise? #TICTEM10
  • 3. Agenda Social Media – Quick reminder 7 Roads methodology Social Media in action Successful engagement Making it simple 3 Point Action Plan
  • 4. Where do we go from here?
  • 5. Old Media vs. New Media “ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” Marcus Romer Artistic Director - Pilot Theatre Company.
  • 6. Social Media The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.
  • 7. 7 Roads of Social Media Generate new leads / find work? Provide customer service? Improve customer retention? Increase your knowledge? Competitors alignment & metrics? Establish your authority as an expert? Do business more productively?
  • 8. Business Benefits Cost effective web updates Greater control of your web content Boosted organic Google listings Cost reduction on printed materials Strengthens networked connections Collaborative knowledge sharing
  • 9. What can it do? Greater access marketing materials Greater reach marketing materials Facilitates word of mouth sharing Enables viral sharing Increases repeat business Rewards advocacy
  • 10. Tell me... When do you feel least in control of your online activity? When do you feel most in control of your online activity?
  • 11. Time Email updates Mobile updates User generated content Voice to text Webinars RSS
  • 12. Webinars Team building Cost saving
  • 14. Facebook – is it safe? http://nyti.ms/bAj58M
  • 15. Facebook – what’s on offer? Status Updates Groups & Fan Pages Forum discussions Notice Boards / Wall RSS Feeds PPC targeted advertising Video & Photos IM live chat
  • 16. The State of Facebook News Feed Profile Groups Pages Applications Likes
  • 17. Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland based Groups May 2010 5,285 members
  • 18. Do they like you? Shows up in “News Feed” Individual products Specific product marketing Page approval
  • 21. Twitter - land Stats & Analytics tools Tacking conversations Many Tweets in one stream Twitter central control Promotions Backchannel Research
  • 22. Engage & Listen Reinforce existing connections Stay informed
  • 23. Community & Collaboration Recent activity Status updates Personal profiles Groups Forums Blog / Notice board Events calendar IM live chat Photos / Video / Audio Measurable stats www.axiscentre.ning.com
  • 24. Social Media in action
  • 25. Sample campaign Campaign Goals Promotion Cost to create (including time spent) Reaction Slideshow and accompanyingblog post demonstrating ROI
  • 26. Adding perspective Visitor time spent at the target media Flickr and Twitter views View from embeds URL shortener clicks Figures taken from an original presentation created by Julie Delvaux
  • 27. ROI Price List Unique visit to the blog post - £1 ( timed by av. time on post) Each returning blog visit - £1.50 A view on SlideShare (excl. embeds) - £1 A view from embeds - £2 A view of the screen grab on Flickr - £0.50 A view of the link on Twitter/bit.ly - £0.50 A comment - £1.50 A SlideShare download - £1.50 A fave on SlideShare - £1.50 An embed from SlideShare - £1.50 A Flickr click-through - £1.50 A Twitter click-through - £1.50
  • 28. ROI – Worth vs. Return Can you relate social media engagement to purchases? What metric are currently in place to measure existing business ROI? What is your goal with each social media campaign? How are you going to measure the goal? Does authority and reputation have a monetary equation?
  • 29. Social Media in action Manchester International Festival
  • 30. Old Media meets New Media Magazines Papers Fliers Posters Programs Business Cards Buses Signs T-Shirts
  • 31. Engagement QR codes Geo-location http://bit.ly/b71cEe
  • 34. More than on paper… www.slideshare.net/pcmcreative
  • 35. Making it Work Start small. Schedule social media time. Make the web part of your process. Pick your platforms. Define your goals & expectation. Formalise practice and conduct http://bit.ly/policytool Plan – Prep – Deliver – Reflect - Report
  • 36. Call to Action Identify your top 3 priority roads 3 services to investigate further Run the Policy Tool
  • 37. Questions WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.com TWITTER: http://twitter.com/pcmcreative RETAGGR: http://www.retaggr.com/card/pcmcreative Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning

Editor's Notes

  1. Business is always looking for ROI… return on investment. With Social Media and Social Technology it is important to consider ROE… return on engagement.