The theme for this years British Arts Festival Association roadshow was audience evaluation and development. This presentation was delivered in London and Bristol. Slide ONE: Hashtag the Audience - #BAFA13 Slide TWO: 7 Roads of Social Media Slide THREE: Overview Slide FOUR: Watching your audience Grow Slide FIVE: Crossing the Streams Slide SIX: Tweetdeck example Slide SEVEN: Tweetreach Slide EIGHT: Big Data with Foursqure http://vimeo.com/62289901 Slide NINE: Audience Europe Network Slide TEN: AEN Resources - Social Media & Digital Comms - Organisational Change & Audience Focus - Outreach and Engagement - Audience Segmentation Slide ELEVEN: National Theatre of Wales Slide TWELVE: NTW Network Slide THIRTEEN: Setting out your stall Slide FOURTEEN: Changing the perspective Slide FIFTEEN: Ambient Network engagement Slide SIXTEEN: Pay Off

1. Hashtags enable the tracking of
media and conversation before,
during and after your event.
Hashtags link
conversation threads in
Twitter.
The tag can be used in blogs.
Tags are searchable in Search Engines
How technology can help with audience engagement
#BAFA13 by Caron Lyon @pcmcreative
#

2. Attract New Audience
Audience Support
Audience Retention
Team Development
Analytics & Data Capture
Organisational Productivity
Establishing Authority
Focus Social Media strategy & thinking
on these 7 areas.

3. Without Walls...
•Identifying your Audience
•Audience sustainability
•Using Twitter for events
•Big Data
•Community Network building

4. PCM creative - 2788 (2662) = 126
PCM projects - 310 (258) = 52
Audiences Europe - 495 (388) = 107
Equity_ITAC - 761 (734) = 27
FEU training - 440 (393) = 47
LaceMarketHouse - 610 (451) = 159
Increase 518 Total @ 25 April = 5,404
Text
Identifying your Audience
watch it grow.
Twitter accounts owned and managed by PCMcreative

5. Twitter for Ignition
# tag
keywords
@host account
event title
Keeping track of the buzz

6. Track keywords, tags and phrases with
Tweetdeck or Janetter

7. Measure Engagement resulting
from social media activity

8. Big Data
Every day, millions of people check in on Foursquare.
This is a year's worth of check-ins in New York City and Tokyo
and plotted them on a map.
Each dot represents a single check-in, while the straight lines link
sequential check-ins.
What you can see here represents the power of check-in data on
Foursquare, every city around the world pulses with activity
around places every hour of every day.

9. Community Network Building

10. AEN Resources
Social Media & Digital Communications
Organisational Change & Audience Focus
Outreach & Engagement
Audience Segmentation
#AEN_OCAF

11. National Theatre Wales is a “Without walls” organisation

12. It’s community is it’s audience, artists & staff

13. Create groups on
friendly same
sector sites to
support and
participate in an
existing community

14. Audiences are changing
What does yours look like?

15. St Pancras to the left of me,
British Library to the right...

16. Other organisationions watch Twitter too
and share with their own audiences.

17. Monica SWA for Festivals
(Social Web Assistant)
£75 2hr session you me and your notebook/voice recorder
£75 per month 1hr 1 - 2 - 1 or telephone time
or... x2 2hr blogging hot desk access opportunities
Monica works with you.
What do you need?
Tweet me @pcmcreative to book a chat
Moving Forward