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Social media tools training

•
•
Jean Balent
Jean Balent

The document provides an overview of social media tools like Twitter, Facebook, YouTube and their uses for communication. It discusses how to create accounts, post updates, find contacts and engage with other users on these platforms. The goals are to help EPA managers understand and utilize social media for both internal and external communication purposes.

TechnologyBusiness
1 of 73
What the “tweet”? Part II – Hands on Social Media Training For TIFSD Managers Jean M Balent USEPA - Technology Innovation and Field Services Division [email_address] 703-603-9924
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],To be discussed at Megatrends presentation
TIFSD Planned Usage of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],TIFSD or CLUIN twitter and facebook pages to communicate our products and services TIFSD training and tech support available to RPMs that want to use facebook to communicate about remedial actions at a site
Types of Web 2.0 Tools http://mapecos.org Collection of web applications and other data sources Mashups Wikipedia Mass-edited documents and webspaces Wikis Google Docs, Google Maps Applications to perform particular functions Web Applications Delicious Social bookmarking/tagging Folksonomies Greenversations Public reverse chronology journal Blogs Youtube , Flickr Public site to view and share videos Video/Photo-sharing sites Facebook, Twitter Web spaces to create public presence and communicate Social Networks
Bear in mind… ,[object Object],[object Object],[object Object],[object Object],Don't fear CHANGE!
Core elements of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Twitter ,[object Object],[object Object],[object Object],[object Object]
Key terms ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some special lingo ,[object Object],[object Object],[object Object]
Step 1: Create an account You should follow along! If you have a twitter account, log in or create one now! One account per email address Can be used for representing a person or group/entity
Twitter will suggest others to follow when creating an account
 
Step 2: Log in and Tweet
Many ways to tweet Login to post messages from www.twitter.com Use mobile twitter site http://twittme.mobi/ Send txt msgs to twitter from your mobile device Use twitter applications for you blackberry or desktop
Customize your account
Step 3: Find and follow others Follow Add to or change personal lists Tell others about this person by email, tweets, block them, report them
Notifications Managed under “Settings” Can be delivered via: email or txt About: new followers, new direct messages, updates to Twitter
Interconnections
Best practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
For more help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
What is YouTube? ,[object Object]
How to use YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Create an account ,[object Object],[object Object]
Step 2: Create an account
Step 3: Upload videos
 
Step 4: Find Videos
 
Key terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interconnections
For more help ,[object Object],[object Object]
 
What is Facebook? ,[object Object],[object Object],[object Object]
How to use facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Representing yourself or organization on Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Person/Profile Represents an individual or “real” person Persons can ‘friend’ each other and acknowledge a connection – MUTUAL party process One person asks to be friends, the other accepts
Group Members Share Events
Page
Step 1: Create an account You should follow along! If you have a facebook account, log in or create one now!
Home
Step 2: Login and add info to your Person/Profile
Step 3: Find friends
Step 4: Post updates, become fans
Many ways to facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
YOU control what you see and what others see…
 
 
 
 
 
Of course… this just changed LAST week! ,[object Object]
Remember privacy refers to what others see about you or posted by you… NOT what you see about others
 
Becoming a Fan
 
Interconnections ,[object Object],[object Object],[object Object],[object Object]
For more help ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reference Slides
Social networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
What exactly are the social networking sites out there? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Connecting…
Important Considerations ,[object Object],[object Object],[object Object],[object Object]
How to use facebook for business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using Facebook for Professional Purposes
RSS Feeds
Social Bookmarks
Chatting ,[object Object],[object Object],[object Object]

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Social media tools training

  • 1. What the “tweet”? Part II – Hands on Social Media Training For TIFSD Managers Jean M Balent USEPA - Technology Innovation and Field Services Division [email_address] 703-603-9924
  • 2.
  • 3.
  • 4. Types of Web 2.0 Tools http://mapecos.org Collection of web applications and other data sources Mashups Wikipedia Mass-edited documents and webspaces Wikis Google Docs, Google Maps Applications to perform particular functions Web Applications Delicious Social bookmarking/tagging Folksonomies Greenversations Public reverse chronology journal Blogs Youtube , Flickr Public site to view and share videos Video/Photo-sharing sites Facebook, Twitter Web spaces to create public presence and communicate Social Networks
  • 5.
  • 6.
  • 7.  
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Step 1: Create an account You should follow along! If you have a twitter account, log in or create one now! One account per email address Can be used for representing a person or group/entity
  • 13. Twitter will suggest others to follow when creating an account
  • 14.  
  • 15. Step 2: Log in and Tweet
  • 16. Many ways to tweet Login to post messages from www.twitter.com Use mobile twitter site http://twittme.mobi/ Send txt msgs to twitter from your mobile device Use twitter applications for you blackberry or desktop
  • 18. Step 3: Find and follow others Follow Add to or change personal lists Tell others about this person by email, tweets, block them, report them
  • 19. Notifications Managed under “Settings” Can be delivered via: email or txt About: new followers, new direct messages, updates to Twitter
  • 21.
  • 22.
  • 23.
  • 24.  
  • 25.
  • 26.
  • 27.
  • 28. Step 2: Create an account
  • 29. Step 3: Upload videos
  • 30.  
  • 31. Step 4: Find Videos
  • 32.  
  • 33.
  • 35.
  • 36.  
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Person/Profile Represents an individual or “real” person Persons can ‘friend’ each other and acknowledge a connection – MUTUAL party process One person asks to be friends, the other accepts
  • 43. Page
  • 44. Step 1: Create an account You should follow along! If you have a facebook account, log in or create one now!
  • 45. Home
  • 46. Step 2: Login and add info to your Person/Profile
  • 47. Step 3: Find friends
  • 48. Step 4: Post updates, become fans
  • 49.
  • 50. YOU control what you see and what others see…
  • 51.  
  • 52.  
  • 53.  
  • 54.  
  • 55.  
  • 56.
  • 57. Remember privacy refers to what others see about you or posted by you… NOT what you see about others
  • 58.  
  • 60.  
  • 61.
  • 62.
  • 63.
  • 65.
  • 66.
  • 68.
  • 69.
  • 70. Using Facebook for Professional Purposes
  • 73.