Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Social Media and Agriculture: From Experimentation to Real ROILeslie Bradshaw
This is a presentation that I adapted from my Trends in Agriculture presentation from November 2009. The audience was comprised of state-level representatives to the U.S. Wheat Associates Communications Working Group and was delivered on Saturday, January 24, 2010.
Many thanks to Steve Mercer (Director of Communications for the national U.S. Wheat Associates), with whom I have now worked on a number of ag / social media communications presentations since first being acquainted in 2009.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more
Social media small medium businesss masterclass.keyLaurel Papworth
Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.
Why non-profits should utilize social media, which tools should they use, what do they need to know to get started and what resources are available for them.
Here's the presentation JD Lasica will deliver May 3, 2012, at the Women's Funding Network in Los Angeles, including tips on how to use social media on the cheap for organizations with small budgets.
Nedra Kline Weinreich
Weinreich Communications
Hands-On Social Media Strategy
Pre-Conference Workshop
National Conference on Health Communication, Marketing and Media
Atlanta, GA
August 19, 2014
A list of how journalists can use social media tools in their work. A presentation that is given to Associated Collegiate Press workshop, specific to college media, but a lot of principles apply. In fact, all do.
This is a presentation for soon to be graduates and recent post grads, given at University of British Columbia in Vancouver.
The presentation is aimed at giving people a starter set of ideas around how to dive into social media; my experience has been that the majority of <25>t using much beyond Facebook, and at that are using Facebook for social purposes. I consider there to be a blind spot that also presents a massive opportunity for these young future professionals to leverage social tools to find jobs they love, get ideas off the ground, or otherwise connect with people and communities that inspire and motivate them.
"Socializing Your Volunteer Program," an Ignite presentation for the 2010 Nonprofit Technology Conference, by Robert Rosenthal, Director of Communications at VolunteerMatch. Tips, tools and training for using social networking to recruit, manage, and activate your volunteer base.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Tweetup Michiana Facebook Fan Page Tips & TabSite ToolMike Gingerich
Slides from the September 14, Tweetup Michiana Event in South Bend, IN where Mike Gingerich of Digital Hill Multimedia, Marketing Manager for Facebook TabSite, presented on why Facebook matters for businesses and how TabSite can be used to easily customize a fan page.
Slides from opening keynote delivered at "Fighting for Families on Social Media: A Training for Activists" on August 17, 2011. This overview focused on helping advocacy organizations understand:
* The basics of social media
* The need for social media
* Who is using social media
* How to approach social media strategically and tactically (with a few case studies)
* Resources to learn more
Social media small medium businesss masterclass.keyLaurel Papworth
Social media for small and medium business - a small subset of the one day courses I run for Government and Industry roadshows to small to medium size businesses.
How to leverage social media for educationJD Lasica
Here's the presentation that JD Lasica, founder of Socialbrite.org, gave at the annual convention of the California State PTA in Anaheim on May 11, 2012. Topics covered include Facebook, Twitter, storytelling, Pinterest, Scoop.it, community strategies and more.
This is 66-slide presentation about how Parent Teacher Associations can use social media to advance their goals. It covers planning, storytelling, Facebook, Twitter, Pinterest and more.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Intro to Social Media, Social Media Tools, Social Media CampaignRebecka Anderson
This slide set explains what social media is, as well what a social media campaign is. It explores two of the most used social media tools and related third party apps. It identifies six BASIC steps to creating a social media campaign plan. These steps are addressed throughout the presentation. The formal steps are identified at the end as a natural segway to planning.
This slide set was developed as part of a presentation to the Sonoma County Peer Outreach Coalition. The goal of this presentation was to share enough information to help the group formulate its own social media campaign, and to be knowledgeable in the tools used to support the campaign.
This slide set includes:
*slide notes
*YouTube links to the videos used
*Urls to tools mentioned
*A link to a sample social media campaign plan
Is social media right for your nonprofit?JD Lasica
Here's the webcast presentation I gave on May 27, 2012, to participants in the AFAP Partners Workshop. (AFAP is the Australian Foundation for the Peoples of Asia and the Pacific.)
The focus was on how to use social media if you're a nonprofit or small organization with a small budget.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
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Anti ulcer drugs and their Advance pharmacology ||
Anti-ulcer drugs are medications used to prevent and treat ulcers in the stomach and upper part of the small intestine (duodenal ulcers). These ulcers are often caused by an imbalance between stomach acid and the mucosal lining, which protects the stomach lining.
||Scope: Overview of various classes of anti-ulcer drugs, their mechanisms of action, indications, side effects, and clinical considerations.
The prostate is an exocrine gland of the male mammalian reproductive system
It is a walnut-sized gland that forms part of the male reproductive system and is located in front of the rectum and just below the urinary bladder
Function is to store and secrete a clear, slightly alkaline fluid that constitutes 10-30% of the volume of the seminal fluid that along with the spermatozoa, constitutes semen
A healthy human prostate measures (4cm-vertical, by 3cm-horizontal, 2cm ant-post ).
It surrounds the urethra just below the urinary bladder. It has anterior, median, posterior and two lateral lobes
It’s work is regulated by androgens which are responsible for male sex characteristics
Generalised disease of the prostate due to hormonal derangement which leads to non malignant enlargement of the gland (increase in the number of epithelial cells and stromal tissue)to cause compression of the urethra leading to symptoms (LUTS
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
ASA GUIDELINE
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Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
1. INTRO TO SOCIAL MEDIA
FOR NON-PROFITS
Workshop for Volunteer Connect
March 14, 2012
Colleen Miller
2. Overview
Definition, Types
Demographics
D A Major Players
E NUP
G -
Twitter
Facebook
A HE LINE Google+
T LinkedIn
Tools, Tips, Techniques
Resources
3. QUICK POLL
• What social media
networks are you using?
• Or which ones would you
like to be?
• What are your success
factors?
• Or what would you like
your results to be?
4. SOCIAL MEDIA
Definition:
Using communications technologies (Web &
mobile) to engage in interactive conversations
and share information.
Social media is not a fad or trend.
With increased access to the Web and use of
mobile phones and tablets – social media
continues to grow.
It’s now an ingrained part of how people relate,
socialize, volunteer and work together.
5. KINDS OF SOCIAL MEDIA
There are multiple social media sites, with numerous activities.
Blog platforms (Tumblr, WordPress, TypePad)
Social bookmarking (StumbleUpon, Reddit, Delicious)
Question-and-answer sites (Quora)
Forums / Collaboration (Google)
Music (Pandora, Spotify, iTunes)
Gaming (Zyna)
Documents / Content (SlideShare, Scribid)
Video (Vimeo, YouTube)
Photo – (Flickr, Photobucket)
Location – (Foursquare)
Social networks – (Facebook, Google+, LinkedIn)
Twitter ecosystem – (Twitter, Twitpic)
6. A SNAPSHOT
One Minute on Web:
Every 60 seconds in social media, two million videos are
viewed on YouTube, 700,000 messages are
delivered by way of Facebook, 175,000 tweets
are generated, and 2,000 Foursquare check-ins
tell the world where we are.*
Venture Beat
7. WHY SOCIAL MEDIA?
Changing Society
Pew Internet & American Life Project* finds:
Fully 65% of adult Internet users now say they use a
social networking site like MySpace, Facebook or
LinkedIn, up from 61% one year ago. This marks the
first time in Pew Internet surveys that 50% of all
adults use social networking sites. (Aug. 2011)
14% of users say that connecting around a shared
hobby or interest is a major reason they use social
media. (Nov. 2011)
Internet users over age 50 (especially women)
flocking to social media (Aug 2010)
*PewInternet.org
8. WHY SOCIAL MEDIA?
Changing Demographics
Millenials*
Born between 1978-1992.
Grown up with MTV, blogs, Facebook &
MySpace, texting.
Volunteerism required in middle and high
school – teen volunteerism doubled
between 1989 -2005; college volunteerism
increased 20% between 2002 -2005.
But different in approaching volunteerism
and activism – inconsistent or
intermediated.
*Source: The Networked Nonprofit, Beth Kanter & Allison H. Fine.
9. L D
OR
W
E
TH
G E
E R AT CH AN
I TT T E RS
TH
T W C HA R AC
40
1
10. TWITTER
History – SMS/Text
Timely!
140 Characters (includes
spaces & punctuation)
Links URL Shorteners –
tiny.url, bit.ly or twitter itself
Content: quick updates,
reminders, sharing links, news
articles, events, organizing with
volunteers, contests.
Visit Twitter’s About Page
Video
11. TWITTER TERMS
Tweets – Messages You Sent.
Following – People You Follow (Subscribe to).
Followers – People Who Follow You (Get Your Tweets).
Lists – Groups of People on Twitter that You Follow – Could Arrange by
Topic.
Hashtag – “#” followed by a keyword, such as #nonprofit or #mercercounty.
Mentions – someone used your twitter name, eg. @cmiller237 wrote a great
article.
Retweets or RT – to republish someone’s tweet, uses their twitter name.
Reply – uses someone’s twitter name (public).
Follow Friday #FF – suggest folks to follow in a topic or good content .
DM – Direct Message between people who follow each other.
13. TWITTER TIPS
Profile blurb – use authoritative keywords.
Expert approach – tweet more than your own organization.
Build audience using #hashtags, RTs, #FF, Lists, @Mentions.
Integrate into your website and off-line promotions, communications.
Conferences/Events – set up a hashtag, have someone tweet during
event or keynote.
Photos: Twitpics/Instagram.
Paper.li – pulls together a Twitter list into a readable daily blast.
Twitter chats
17. FACEBOOK
History
Currently has > 800 million users worldwide
Individual use (Listening first)
Groups, Events
Organizational “Fan” page? (Create a page)
Use it to communicate with existing volunteers, donors
Use it to find new volunteers
Use it to support events
Build “likes” - Integrate into website, offline materials
Use Facebook “Insights” for stats
18. FACEBOOK
Content on FB is about engagement.
Update regularly. Not as frequent as Twitter.
Ask questions, respond.
Share links but add opinions, thoughts.
Not just your newsletter re-hashed!
Photos, videos add interest.
Think brand building – use your logo, colors. Could use FB to offer
graphics, banners, quotes.
Customize your landing page. (Advanced)
Ads – if you have budget, very effective at targeting.
22. RESOURCES
How to set up a non-profit page*
A Beginner’s Guide to Facebook for Non-Profits*
In the new profile, use
Admin Panel to find out
about your Facebook
page. “Insights” is
where you will find you
stats.
*Source – Wild Apricot for Guides
23. QUICK POLL
Do you have a Facebook
page?
How do you or would you use
it?
Name 3 things that might be
added to a Facebook page.
24. GOOGLE+
Opened its business, org pages in November ’11.
Similar to Facebook, with better control of sharing.
Use to share content, converse with your followers.
Why is Google+ important? Google adding to search
(SEO).
Circles – Used to manage followers by circles, getting
included in influential circles gets you followers.
Hangouts – Quick way to do webinars, meetings.
http://www.wikihow.com/Use-Google%2B-Hangouts
Caveat – Tied into a lot of Google products, tread
carefully.
25. LINKEDIN
Largley Professional Networking.
Set up a Profile.
Join Professional Groups or Set Up
a Group:
Ask questions.
Offer answers.
Share news related to your
interests.
Contact people.
Manage and moderate, make it
helpful, not spammy.
26. MANAGING SOCIAL MEDIA
Narrow focus – Think ROI.
Audience Research.
52 Small Changes: One Year to a Happier,
Healthier You - 1 small change per week.
Habits - Examples – Healthy Eating, Exercise,
even Brushing Your Teeth.
Changing workflow, then it’s established as a
habit.
27. TIMING TWEETS, POSTS
HubSpot* Marketing – Research Data
Twitter
Population on Twitter – 50 % East Coast.
Retweets – 2 pm – 5 pm. Late in day & week most Retweets.
Click through rates increase with volume – Tweet more!
Click through rates better with spacing - But don’t crowd your
content.
Facebook
Sharing increases on the weekend.
Blogging
Publish on weekend for comments.
*Source: http://www.hubspot.com/
28. HOOTSUITE (EXAMPLE OF SCHEDULING TOOLS)
Also TweetDeck, CoTweet, ping.fm
29. FREQUENCY CHART
Social Media Staffer A Staffer B
Twitter 5 Per Day 10 Per Day
Facebook 2 Per Day 1 Per Day
Google+ 1 Per Day 2 Per Day
LinkedIn 2 Per Week 1 Week
Every organization is different. This is an example schedule. To
manage your Social Media, trying to be more active on Twitter,
less so on FB, Google+ and LinkedIn. Tie workflow into other
activities, such as Web site or email updates. As you build
followers, more activity and commenting is certainly required.
30. BUILDING AUDIENCES
Be timely.
Use Social Media tools appropriately.
Be human, responsive and have a voice.
Use offline/online tools to promote, promote (and sharing tools to your
Website, e.g. AddThis).
Be judicious about donation requests (donors don’t want to be thought of as
ATMs).
Connect to other news channels Websites, email blasts, email newsletters.
Use your analytics to measure progress.
Experiment - it’s OK to be incremental.
Start for social/personal and move to professional use.
31. QUICK POLL
What does your
management/leadership think of
Social Media?
How many of you have a
President/CEO who blogs, Tweets,
Facebooks?
How many personally visit social
networks daily? Multiple times per
day?
32. YOUTUBE
Video Killed the Radio Star!
1 Billion Views per Day in 2009;
4 Billion Views per Day in 2011.
Videos can be effective in telling
your story.
Production quality is up to you.
Short clips are voraciously
consumed and perfect for
watching a wide variety of
content.
Goals of the workshop: Introduce social media. Pros & Cons. Address common issues with managing, share tips, tools, point out resources.
Terms – Using social media interchangeably with social networks, social networking sites.
There’s tons of social media services out there. Don’t fall prey to ‘shiny new object’ syndrome. Listen to your audience.
Uploading - More than 48 hours of video are uploaded to YouTube every minute. Source: mashable.com ( http://mashable.com/2011/05/25/youtube-6-birthday/ )
Majority use social to stay connected to friends.
Generation used to volunteering, but in a different way.
Box on Home Page lists – Tweets, Following, Followers. Connect – Gives you interactions, reply, mentions Discover – Gives you who to follow, suggestions, etc.
Via Jon N. - Twitter Chats – hashtag and a time - #PRRVACHAT
Looking up hashtag - #foodinsecurity – broad topic or #nonprofit – broad topic in your field or #FoodStamped was a has tag for a movie that the Crisis Ministry was helping to promo Also follow a few people in your field or topic…
Nov 10 FB announcement: 350 million users use FB messaging; More than 4 billion messages and IMs go through FB every day; Messaging has been &quot;growing incredibly quickly&quot; - faster rate than user base. Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap. A fan page lets you grow as big as you want, send updates to an unlimited number of people, and keep the focus on the organization without revealing the administrator (unless you want to).
Content ideas Have people share stories, ideas for programs Share photos/videos from events – FB, Flickr, YouTube “ Seasonal” stories – Trends for the New Year, Valentine’s Day Wishes, Stories on Veteran’s Day Contests – Naming contests, caption contests Thank and encourage people – Volunteers, donors Mobile ideas – Camera Photo problems in the community; Best costume at the parade, etc.
Listening -- “Like” other nonprofits (in your space) Facebook pages, read posts,comments.
Source – Wild Apricot for Guides
Google’s answer to Facebook. Relatively new. Use Google+ circles to follow others and listen there.
More than looking for a job… Join appropriate LinkedIn Groups.
Narrow focus – think strategy. Be engaging Engaging means two-way conversation! Be human! Twitter – Twitter is like wading into a stream – don’t try to read/reply to everything – 140 characters – short pithy Facebook – chatty / friendly voice – questions engaging – do reply, do comment, do share links LinkedIn – professional – questions / answers – referrals, guidance Google+ - like FB, questions, sharing, reply, commenting
HubSpot is a great resource. Free Webinars/slidedecks/ebooks on topics. Based on research.
Management tools. Let you schedule tweets, save searches, get analytics.
Even if you are one-person shop, set up a schedule for yourself. Put it on your calendar.
Appropriately – frequency that is right for the channel, timely – current information, quality information. Tell Your Story, Listen to Theirs!