The document discusses the impact of social media on professional development, emphasizing its role in personal branding, networking, and learning industry trends. It outlines steps for effective social media use, including learning the platforms, interacting with others, and engaging in conversations. Key takeaways include the importance of continuous professional development and adapting to social media's increasingly central role in career advancement.

1. Social Media for Professional Development Gene Begin M’07 Digital Marketing Director Babson College

2. What is Professional Development? Skills and knowledge attained for both personal development and career advancement; described as intensive and collaborative , ideally incorporating an evaluative stage (Wikipedia) What has social media done for your professional development? Twitterverse Has helped maintain professional connections and provide opportunities to interact on an ongoing basis Develop personal brand; work and home life has become the same if you want to use social effectively Social Media makes professional development fun Me Researching latest developments, industry trends, and best practices Connecting with like-minded individuals Build confidence

3. Professional Development OLD SCHOOL NEW SCHOOL Facebook Twitter LinkedIn Webinars Podcasts Blogs Tutorials/Videos Discussion Boards/Wikis 1 conference a year (online, in person or even via a hashtag!) 1 or 2 conferences a year Industry or function magazines HR workshops Case Studies Consultation Coaching Continuing Education

4. A shift in how people discover, read and share news, information and content (Wikipedia) Social Media… is more popular than e-mail. * *Mashable.com ** Time magazine Social Media And porn. **

5. Learn - Learn your way around the space and discover how other users are utilizing the platform. Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections. 3 Steps to Social Media Use

6. Webinars/Video/Multimedia YouTube EDU Channels and playlists Live Search Online Conferences & Webinars Live Recorded

7. Blogs & Blog Readers Google Reader Yahoo MSN Newsgator NewsCrawler Microsoft Outlook How to Use RSS Feeds http://www.videojug.com/film/how-to-use-rss-feeds

8. Twitter Micro-blogging information sharing network Searches on twitter.com Community learning? Hashtags #heweb #sachat #blogchat #highered

9. Twitter.com Tweetdeck CoTweet HootSuite EasyTweets Tweetie Twitter Applications & Platforms Seesmic Digsby Echofon Mobile – Twitter apps for iPhone & Android, UberTwitter, Twitterberry, etc.

10. Tweetdeck Example

11. Connecting with Students on Twitter Students with public profiles Twitter: Mainly using for personal connections, but savvy networkers and social media influencers are catching on Status updates Sharing of news and events Many organizations use as a marketing channel Babson Pulse (Life@Babson feed) CAB Babson Players FME Businesses

12. LinkedIn Links business professionals and businesses together Individual profiles and groups Ability to message without sharing personal contact info Groups: common interests stay informed and connected discussions, recommendations, sharing of content Groups/business profiles SHOULD BE more for connection versus individual or business promotion

13. LinkedIn Group Examples Babson College Community My Groups

14. Connecting with Students on LinkedIn LinkedIn: Professional networking Students understanding the importance of collegiate networking ↓ Connecting with students NOW to leverage connections LATER Best way to professionally connect with students Students value the benefits of connecting to professionals Teach and encourage students!

15. Facebook Pages, events, groups, lists Staff Guidelines: Friend Requests with Students Groups and fan pages allow for communication without being “friends” Do not initiate the request due to power of authority Feel free to respond based on personal comfort level

16. Social Media Takes Time Adapted from work by Aliza Sherman and Beth Kanter

17. 1. Learn - Learn your way around the space and discover how other users are utilizing the platform. 3 Steps to Social Media Use 3. Interact - Now that you have a sense of the space, use it more frequently and understand its intricacies. Communicate and be a part of the conversation. 2. Engage - Now that you've built relationships and have become knowledgeable of the space, share content and conversation that will engage your new connections.

18. Key Takeaways Professional development = personal development Social media is conversation Crawl before you walk Find your comfort zone Find the platform that is right for you and your goals Learn Interact Engage

19. Questions? Don’t hesitate to contact me with any questions. Gene Begin [email_address] Twitter:@gbegin http://www.linkedin.com/in/genebegin Babson Blogs http://blogs.babson.edu Babson Community LinkedIn Group http://www.linkedin.com/groups?mostPopular=&gid=39858 Babson Facebook Page http://www.facebook.com/babsoncollege