This document discusses strategies for social media marketing. It begins by explaining the importance of strategizing goals, audiences, and content before planning a social media strategy. The strategize section covers defining goals and objectives, understanding target audiences, and determining relevant content topics and types. The document then discusses the importance of planning by determining which social media platforms to use, when to post content, and how to execute the strategy. Overall, the key aspects covered are strategizing the why, who, and what of social media marketing before planning the where, when, and how.
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If you need to download these Social media PowerPoint templates, you can visit https://www.slideegg.com
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
Here we have entirely explained about Social media powerpoint presentation. Every slide in this presentation is powered by www.slideegg.com(Slideegg).
If you need to download these Social media PowerPoint templates, you can visit https://www.slideegg.com
Overview of the social media landscape and the value it provides small businesses and large brands. This presentation was prepared as part of a training session to educate new employees and fellow staff members on the evolution of social media marketing.
TITLES
SOCIAL MEDIA
WHAT IS SOCIAL MEDIA
WHY SOCIAL MEDIA IS IMPORTENT
WHAT IS SOCIAL MEDIA MARKING
BENEFITS FOR STUDENTS AND BUSINESS
NEGATIVE IMPACT
TYPES OF SOCIAL MEDIA
TWITTER
FACEBOOK
YOUTUBE
INSTAGRAM
LINKEDIN
TELEGRAM
ADVANTAGE OF SOCIAL MEDIA
DISADVANTAGES OF SOCIAL MEDIA
HOW TO USE SOCIAL MEDIA SAFELY
CONCLESION
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
Grandma used to move into the spare bedroom and help out with the kids until after World War II when young people moved closer to the city and embraced the new American dream -- a house in the suburbs that had no room for aging parents. Now multigenerational living is making a comeback according to a Pew Research Center report. U.S. Census data recorded 51.4 million (1 in 6) Americans live in #multigenerational households.
In this slide, first we understand what social media is and what applications that are viewed as social media tools and services.
Then, we learn about how social media can be used for business and the success stories of the businesses that have used social media.
Next, we look at the implication of the technology that needs to be developed in order to support social media data creation, edition, and search.
We also look at how social media changes the way we live in society. Like any other technologies, social media also has side effects which we will discuss some of those.
Grandma used to move into the spare bedroom and help out with the kids until after World War II when young people moved closer to the city and embraced the new American dream -- a house in the suburbs that had no room for aging parents. Now multigenerational living is making a comeback according to a Pew Research Center report. U.S. Census data recorded 51.4 million (1 in 6) Americans live in #multigenerational households.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
Architectural and Building Trends to Look for in 2015.BSB Design
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Procrastination is an evil that destroys our productivity. It is something that almost we all suffer from in our professional life. So, what can we do to root out this evil from our life? Check out this presentation to see some amazing and easy to implement life-hacks that can help you fight procrastination and become more productive.
Strategie Social Media - Rahim Blak na Kongresie For Social Media 2017Rahim Blak
Kreatywno Strategiczne ujęcie Facebook Marketingu, Social Sellingu i Social Networkingu. Mamy rok 2017 i facebook dopiero się rozkręca! Nie konkuruje już tylko z innymi serwisami społecznościowymi, ale całym Internetem. Często zastępuje on stronę www, blogosferę, wspiera procesy rekrutacyjne, obsługę klienta, CRM, webinaria, połączenia telefoniczne, networking. Facebook marketing znajduje dziś zastosowanie dla niemal każdej osoby, firmy, w każdym sektorze. Ta prezentacja jest dla wszystkich - od osób budujących markę osobistą i chcących wykorzystać profil osobowy na facebooku, po firmy małe, średnie i duże.
Introduction to SlideShare for BusinessesSlideShare
As the global hub of professional content, SlideShare can help you or your business amplify its reach, get discovered by targeted audiences and capture more professional opportunities. Learn why you should use SlideShare for your business
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
When you think of the term “building your brand”, what comes to mind?
Many people assume having and building a brand is only for big multinationals or corporations but that’s so not the case. Social media is a great way to build your brand, whether you’re an individual or you’re a small or medium enterprise.
This resource has ten (10) steps you need to follow to build a great brand on social.
Tools & Metrics for Maximizing Performance - LuxeCorp Club eLuxeEngagor
This presentation is designed to bring a first-hand experience and insight into how to use viable social media metrics to evaluate the success of various social media initiatives and presence for luxury brands.
Presenter Sophie Eggermont, Business Developer @Engagor
Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR
By now you're using social media tools in your communications matrix, right? If not, you're missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand's reputation, and build relationships with media and your target audience. These days, everyone is online, so if you're not, you will inevitably be left behind.
This webinar will
outline the basic tools you HAVE to be using for communications, and HOW to use them
offer valuable case studies of organizations who are using social media effectively for PR
show you ways to reach out to journalists using social media, and
give you simple tools for measuring the reach of your social media program.
By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.
in this webinar, we will
* outline the basic tools you HAVE to be using for communications, and HOW to use them
* offer valuable case studies of organizations who are using social media effectively for PR
* show you ways to reach out to journalists using social media, and
* give you simple tools for measuring the reach of your social media program
I want to elaborate on the importance of social media from my end. Why Social Media is so important in our current scenario. Actually, it allows you to reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages to resonate with that audience more appropriately.
Your residents and the prospects you are targeting, are a lot different than they were in the past. Online social networking sites have revolutionized the way people interact with each other and gather information.
Renters are talking about your communities, sharing options and making referrals via new media platforms such as Facebook, Twitter, YouTube and Foursquare.
Maintaining an on-going positive relationship with consumers is critical to any brands long term success. Today companies must be a part of the consumer dialogue. Learn how to build a customer engagement strategy.
Integrating PR and Social Media TacticsOren Todoros
As presented by Oren Todoros and Nancy Shapira-Aronovic during the How to Integrate Traditional PR and Social Media (Beginners Techniques) Webinar.
Reach us at @orentodoros - @nancyshapira
As presented by Oren Todoros and Nancy Shapira-Aronovic. How to Integrate Traditional PR and Social Media (Beginners Techniques) Reach us @OrenTodoros - @nancyshapira
Paid Social Media Advertising _ Social media advertising (2022-23) (1).pdf7searchppc
Do you want to use sponsored social media advertising in a more effective way? Before you start your first campaign, you might want to familiarize yourself with paid social media advertising.
Similar to It Pays to Be Picky About Your Social Media Platforms (20)
Description: With so many digital marketing channels for communicating your brand and online content platforms to choose from, it is difficult to determine which are best for your business.
In this lesson you will learn how to be strategic in choosing your digital marketing channels and why it’s important to be intentional about your choices.
After completing this lesson you'll be able to choose the best platforms to accomplish your goals, as well as other factors to consider, and questions to ask before making your digital marketing choices.
Experience the Future at Southridge: Curating a Smart City Innovation Campus
Catalyzing leaders from local to national prominence, Curated Growth will transform a former mall into a community-based hub for live, work, learn, and play positioning Des Moines, Iowa, as the clear leader in the national 'smart-city' movement.
PROJECT: RE-IMAGINING SOUTHRIDGE INTO AN EXPERIENCE-INTENSIVE COMMUNITY HUB In 2019 Curated Growth will launch and operate a coworking space and marketing hub equipped with the staff, professional community, and resources needed to strategically curate over 280,000/sq. ft. of unoccupied space at 'Southridge' with experience-intensive business types.
With a significant amount of space in need of re-imagining, Southridge is the perfect place to test new subscriptionbased and shared-economy revenue models and interactive brick-and-mortar concepts that seamlessly integrate with ecommerce and delivery platforms.
POISED TO LEAD THE SMART CITY MOVEMENT Recently identified as a 'top-five emerging technology hotspot' and the 'fastest-growing city in the Midwest,' Des Moines is the ideal place to host a 'smart-city' lab.
With housing, healthcare, grocery, retail, and education already onsite, Southridge provides a perfect beta-testing ecosystem and space for a Smart City innovation campus.
A NEW CORRIDOR FOR ECONOMIC DEVELOPMENT Located in a southern corridor in need of economic development, a re-imagined Southridge campus will generate at least seven-million in new revenue from leases for Macerich, and stimulate more than $18-million in local economic development over the first five years.
As an entrepreneur or small business owner, have you ever dreamed of marrying an accountant just so they can do the bookkeeping while you focus on growing your business? Instead, consider how a stack of mobile or desktop technology applications (apps) can help you spend less time on all those tasks small business owners have to manage.
Capabilities of Ecostitch, a sewn products manufacturer located in India that specializes bag and accessory design and production using natural fabrics such as cotton, jute, linen and leather.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
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How to use the Video Matrix
How to use additional "Lenses"
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Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
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Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
7. Facebook
Facebook Primary Purpose: Builds brand loyalty and reputation.
Establishes your business as an authority through interesting content and
informational posts.
Unique Attributes: Reaches a variety of segments of an audience with
one post.
Offers opportunity to create ads to drive traffic to your website/blog
Encourages dialogue and depth with a customer base
Ideal for sharing personal stories, testimonials, detailed information about
your business
Average Age Range of Users: 25-45 years old
Gender of Users: 60% female, 40% male
8.
9.
10. Instagram
When Facebook acquired Instagram for $1
billion in April 2012, the photo-sharing app had
about 27 million total registered users.
Instagram has now surpassed 400 million MAU
in September 2015.
The app currently adds more than 10 million
MAU each month.
11.
12.
13. Twitter
Twitter Primary Purpose: Shares breaking news and quick updates, promotes new
products, content, or brand contests, collects instant feedback from your audience.
Unique Attributes: Serves people looking for quick info, company news, and
immediate response to questions about products or events
Focuses on dialogue creation and starting conversations with customers
Known for its hashtag (#) communication functionality
Best platform for PR/publicity purposes when traditional media does not respond
Average Age Range of Users: 18-29 years old
Gender of Users: 50% female, 50% male
14.
15. Pinterest
Pinterest Primary Purpose: Acts as an online scrapbook, showcases products, and
displays brand essence through inspiration boards.
Unique Attributes: Generates leads and drives traffic to other content (or back to
your website)
Visually promotes and highlights products/services through images
Provokes immediate or future Call-to-Action (CTA) responses
Allows you to micro-target your search with clearly defined categories
Most businesses find that Facebook helps strengthen relationships once initially
established. If you want to grow an audience around promotions and sales, Twitter
or Pinterest has the quickest impact.
Age Range of Users: 18-35 years old
Gender of Users: 80% female, 20% male
20. Snapchat
Snapchat, one of the earliest and most
successful "ephemeral," or disappearing,
message apps, evolved into a medium for
live storytelling, with curated user video and
produced segments from leading online
publishers.
21. Lesser-Known Stars
Social networks and their associated
messaging, ranked by monthly active
users, include some lesser-known
services also made the cut.
22.
23.
24.
25. Emerging Platforms
Blab (https://blab.im/ ) Blab is a video chat app that allows group interactions with
up to four people that anyone can watch in real-time. Users can create their own
talk shows, conduct interviews and debates or simply hang out with a group of
friends. Viewers can post comments or ask questions.
Slack (https://slack.com/ ) Another popular new messaging tool, Slack, which
reached 2 million users in 2015, is expected to keep growing. Slack found a niche in
the market by focusing on business users fed up with sorting through a glut of
email. It offers a more streamlined messaging app interface for communicating with
groups of colleagues. It can also be used for conferences and is loaded with features
like an automatic archive of all conversations.
Periscope (https://www.periscope.tv/ )2015 was a breakthrough year for live-
streaming, and its continued growth is likely to be a dominant theme in 2016.
26. To Niche or NOT?
Explore the niche social media landscape. You might
discover that it’s an absolute waste of time and there is
zero ROI. Or, on the other hand, you might find a world of
untapped potential and dozens of warm leads. It’s worth
doing some exploring.
27. Forget the millions of followers and fans.
Here, it’s all about a targeted audience:
Anchor - Social Media Platform focused on Audio
Untappd – Beer lovers
Kaboodle – Think Pinterest
Behance – Creative professionals
Care2 – Green lifestyle
GoodReads – People who love reading
Meet Pips – Forex traders
Ravelry – Knitters and crocheters
Gentlemint – Pinterest for dudes
28. The best way to find your niche social
site is to google it.
cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
Source: Kissmetrics Blog
30. The keyword in social media is ‘social’
Most understated and forgotten portion of the equation.
Not unlike good public relations, businesses should use
social media as a source of ‘2-way communication’ with
their audience, regardless of the platform.
This means that in addition to posting articles, videos,
and other relevant posts you want your audience to ‘Like’
and ‘Share’, you need to interact with them.
How often should I post to my social networks?
• Facebook: 1-2 times per day or 6 times a week
• Twitter: 3-4 times a day or 20 times a week
• Pinterest: 2-3 times per day or 10 times a week
34. TIME IS NOT FREE! The average
amount of time spent by small
businesses on social media per
week? 6 hours and counting.
35. What's the No. 1 Driver?
Be Where Your PEOPLE Are.
cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
36. Is My Audience There?
Be where your audience Is.
Be Where Your PEOPLE Are.
cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
37. Defining your target audience and
knowing where to find them is
the foundation to navigating the
non-stop maze of social media.
cc: Lotus Carroll - https://www.flickr.com/photos/11248435@N04
44. STRATEGIZE: WHY
Goals,
Objectives
and Metrics
Why do you want your business
to be “on social media?” Because
It’s NOT free.
What are the goals of your overall integrated
marketing program?
How will social media marketing (SMM) help
achieve your marketing objectives?
What metrics will you use to determine the
Return On Investment (ROI) in relation to your
social media efforts?
45. WHY: Goals
Brand Awareness through to Brand Resonance
(Who are you, what are you, what about you, what about me and you?)
Search Engine Optimization (SEO)
Leads Generation and Nurturing
Sales Conversion from Prospect to Customer
Customer Service, Retention and Loyalty
Cross-selling and Upselling
Brand Affinity, Community and Ambassadors
Employer Branding and Talent Recruiting
46. WHY: Objectives
FAME = Become known through thought-leadership;
establish credibility; stay top-of-mind with expertise
BRAND = Establish, protect or promote the brand
ALLURE = Prospect for leads and generate sales
SERVICE = Conduct Service and Fulfillment
Companies successful with Social Media typically
set one or more of these
Four Common Social Media Objectives:
47. WHY: Metrics
Measuring Your Social Media Efforts:
FAME = How Influential Are You/Your Brand?
(Retweeted, commented on, forwarded, posted, pinned, etc.)
BRAND = Are You Broadening Your Reach?
(New fans, mentions, likes, video viewership, website/email click-through rates)
ALLURE = Do You Convert Awareness To Action?
(Material downloads, bringing through sales funnel, data capture, inquiries.)
SERVICE = What is Your “Customer Sentiment?”
(Creating/assisting brand loyalists/ambassadors. Track customers who give refer your
company; how often they answer questions and give tips on your behalf; balance of
positive, negative and neutral comments over time.)
48. WHY: Metrics
What can SMM REPLACE?
What can SMM AMPLIFY?
How can SMM REDUCE COSTS?
How can SMM ENHANCE RESULTS?
How can SMM EXTEND TIMELINE?
ROI
Through Social
Media
Marketing
(SMM)
Integration
49. STRATEGIZE: WHO
THINK
WHY?
AGAIN.
Think about your marketing GOALS.
Your WHO must align with your WHY
Which audience(s) will best help
achieve your marketing goals and
objectives on each platform? (Such as
establishing thought-leadership, brand awareness,
customer service, lead generation, etc.)
50. Answer Four Questions.
1. Where is my audience?
2. Where is my audience active?
3. Where is my audience searching?
4. What niche social media sites are
right for me?
51. WHO: Audience Types
The types of audiences you could be looking for include:
Current clients or customers
Potential clients or customers
Associates of current/potential clients or customers
Potential employees
Vendors, suppliers
Affiliate businesses and distributors
Journalists and editors
Bloggers, thought-leaders and key influencers
52. WHO:
Identifying Key Influencers
Free monitoring tools to track who’s talking about and who has a voice in
subject areas and keywords associated with your business:
Right Relevance (http://www.rightrelevance.com/ )
Buzz Sumo (http://buzzsumo.com/ )
Google Analytics (http://www.google.com/analytics/)
Social Mention (http://www.socialmention.com/)
Delicious (https://delicious.com/)
Board Reader (http://boardreader.com/ )
Pulse (https://www.linkedin.com/today/)
53. “Buyer personas are
fictional representations of
your ideal customers.
are based on real data
about customer
demographics and online
behavior, along with
educated speculation about
their personal histories,
motivations, and concerns.”
- HubSpot
WHO:
Understanding Customer Targets
54. Buyer PERSONAS Help You…
Select keywords and topics for
website, Google AdWords
(https://adwords.google.com/
KeywordPlanner) and social
media.
Create ad copy and messages
that resonate.
Determine the content types
to use (video, text, etc.)
Choose social media channels
– where are they?
55. WHO:
Finding Customer Data
1. National Consumer Data: http://www.census.gov/
2. Des Moines Area Data:
http://www.desmoinesmetrodata.com/
https://www.desmoinesmetro.com/en/economic_development/s
tatistics/economic_indicators/
3. Pew Social Media Reports: http://www.pewinternet.org/fact-
sheets/social-networking-fact-sheet/
56. WHO:
Finding People on Facebook
Keep an eye on the “suggestions” that pop up on your news stream.
Use the “find people” tool on Facebook by inputting your email address to find all those people
in your address book that are using Facebook.
Use the “search function” on Facebook for finding fan pages in your subject area and browse
other fans there. When using the search function, filter your results to drill down to the people
you’re looking for.
Use the “search by employer function” to find people affiliated with companies.
After connecting with some key influencers, browse their friends and connect with people that
way.
Check out your competitor fan pages for insights.
57. WHO:
Finding People on Twitter
Use the “who to follow” feature on Twitter.
Use search.twitter.com (https://twitter.com/search-home) allows a wide criteria range to
search on, including location. Also use to find the key influencers in your industry and
browse their follower/following lists to find great people.
Twellow (https://www.twellow.com/splash/) is the Twitter equivalent of the Yellow Pages,
a directory sorted by occupation.
Tweepz (http://tweepz.com/) helps you find people by location.
NearbyTweets (http://nearbytweets.com/) helps you find people nearby.
Check out #hashtags used in your industry or being used for live chats and events
related to your business to find people to follow.
Great list of Twitter mining tips: http://www.businessesgrow.com/2014/07/14/social-
media-network/
58. WHO:
Finding People on LinkedIn
Use “LinkedIn Search Box” to find names of people you’ve already identified by name. Also make
the most of the “advanced search” feature. You can also search for people using their email
addresses
Use the search box to search for keywords that will be included in profiles. Make the most of
using OR or AND in these searches to include a few keywords (OR allows you to look for any one
of those terms in the profile, AND allows you to look for a number of words).
Join groups that fit your interests or industry. Once you’ve been accepted as a member, browse
the member lists and find people with shared interests you want to connect with.
Unlike Twitter, you can’t simply choose to connect with people on LinkedIn - they need to give
their approval. If someone is connected to you through someone you’re connected to, request to
be introduced to them.
59. WHO:
Finding Audience Sources
1. Finding Your Audiences Across Social Networks:
http://www.marketingdonut.co.uk/marketing/online-
marketing/social-media-and-online-networking/finding-
your-audiences-on-social-media
2. Finding Your Audience (Focus on Twitter):
http://www.businessesgrow.com/2014/07/14/social-media-
network/
60. STRATEGIZE: WHAT
THINK
WHY?
AND
WHO?
Think about your marketing GOALS
Your WHAT must relate to your WHY
Think about your target audience(s)
Your WHAT must resonate with your
WHO
61. WHAT: Content Topics
CONTENT SHOULD RESONATE WITH BUYER PERSONAS:
EDUCATE THEM
ENTERTAIN THEM
ENGAGE WITH THEM
EMPATHIZE WITH THEIR PROBLEMS
CONTENT SHOULD RELATE BACK TO BUSINESS STRATEGY:
BRAND VISION, MISSION AND VALUES
MARKETING GOALS AND OBJECTIVES
65. WHAT: Content Types
Create New Content based on your target audience(s):
What social media platforms are they on and what content
type(s) work best on those platforms?
What social media content do they engage with the most? (Such
as video, photos, slides, audio, text with
questions/contests, Infographics, etc.)
Repurpose Existing Content into types appropriate for social
media platforms and based on target audience(s).
66.
67. A Successful STRATEGY
Depends on the PLAN
As with any strategy, success depends on planning and
the resources, commitment, talent and tools you put
behind it.
Prepare and regularly maintain monthly rolling social- media
marketing calendars.
Give it time – a meaningful enduring impact will take time
to develop.
Learn from your mistakes – constantly adjust them as well as
emerging best-practices.
68. P = PLAN
First Ask WHERE? Then Ask WHEN? Finally Ask HOW?
71. WHERE: The Platforms
The Platforms
Main: Facebook, Twitter, Pinterest, YouTube, Google+, LinkedIn, Instagram
Niche and Specialty Platforms: Houzz, Pose
Other Platforms: Tumblr, Vine, Swarm, Snapchat
Which are Best for Your Business?
Considerations: Type of Content, Business, Goals
Source: http://socialmediatoday.com/james-debono/827961/which-social-
media-platform-right-your-business
74. WHERE: Think Audiences
Are your TARGET AUDIENCES (The Who) there?
What are the BEST PLATFORMS to reach
your prospects, customers, other key audiences?
75. WHERE: Content Matters
Think about your CONTENT (the What).
The WHAT impacts the WHERE.
What platforms are your CONTENT
TOPICS and TYPES best shared on?
Are you able to provide the preferred
content type consistently?
82. Bottom line:
“Don’t feel pressured to be
on every platform. Start
with the one that connects
you with the right
audience, aligns with your
business’s needs, and one
you can regularly
manage." - Kimberley
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