The document discusses how online social networks are changing how people work, play, buy, research, study, find information, meet, date, and participate in various other activities. It notes that over 60% of Americans use social media, with those age 35 and under having near-universal adoption. Social media platforms like Facebook, YouTube, and Twitter are among the most visited websites, surpassing traditional media and search engines in some measures. The growth and impact of social media are changing how organizations communicate and interact with their audiences.

2. Online social networks are changing the way we:
Work, Play, Buy, Research,
Study, Find out, Meet, Date,
Make-Up, Break-Up, Watch, Try,
Rate,, Rant, Travel, Participate,
Work out, Sign Up, Check-in, Check-out,

3.  60% + of all Americans are using social
media
 Age 35 and under has universal
adoption
 Seniors are
fastest growing
adaptors

5.  Social Media is number one Activity on Web
 Has surpassed e-mail
 Newspapers and traditional media outlets drastically decreased
 Brings more traffic to websites than even !
 Facebook = Third Largest Country in World
 800,000,000 users
 White House Fans
1,194,406 fans (11/7/11)
 Obama Fans
23,955,782 fans (11/7/11)
 Lady Gaga Fans
44,888,892 fans (11/7/11)
 YouTube Second Most Used Search Engine

6.  NM - 2,030,790 population (2010)
 1,380,358 Internet users as of June/10,
68.0% of the population
 516,280 Facebook users on August
31/10, 25.4%
 718,460 Facebook users on March
31/11, 35.4%
Internetworldstats.com

7. ―We do not have a choice on whether we
DO social media, the question is how
well we do it‖ -Erik Qualman

9.  Facebook – 800,000,000+
 LinkedIn – 119,000,000 (7/11)
 Twitter – 175,000,000 +
 YouTube – over 700 Billion playbacks in
2010
› 24 hours of content per minute

10.  There are more than 200 million active users
currently accessing Facebook through their
mobile devices.
 People that use Facebook on their mobile
devices are twice as active on Facebook
than non-mobile users.
 Latinos and blacks are more likely than the
general population to access the Web by
cellular phones, and they use their phones
more often to do more things.
 51% of Hispanics and 46% of blacks use their
phones to access the Internet, compared
with 33% of whites,
PEW Research Center
Internet and American Life

12.  Radio took 38 years
 T.V. took 13 years
 Internet took 3 years
 Facebook did it in 5 months

13. 80%
of internet users have
looked online health
information.
This translates to 59% of all adults.
The Social Life of Health Information, 2011
May 12, 2011by Susannah Fox
http://www.pewinternet.org/Reports/2011/Social-Life-of-Health-
Info.aspx

14.  The conversation is happening even if
you are not participating
 Your official voice is not there to give
context
 One click is not just one click
 We should/must be where people are.

17.  Founded in February 2004, Facebook is a social utility that helps
people communicate more efficiently with their friends, family
and coworkers. The company develops technologies that facilitate
the sharing of information through the social graph, the digital
mapping of people's real-world social connections. Anyone can
sign up for Facebook and interact with the people they know in a
trusted environment.
 Facebook, the product, is made up of core site functions and
applications. Fundamental features to the experience on Facebook
are a person’s Home page and Profile. The Home page includes
News Feed, a personalized feed of his or her friends updates. The
Profile displays information about the individual he or she has
chosen to share, including interests, education and work
background and contact information. Facebook also includes core
applications – Photos, Events, Videos, Groups, and Pages – that let
people connect and share in rich and engaging ways.
Additionally, people can communicate with one another through
Chat, personal messages, Wall posts, Pokes, or Status Updates.

18.  Profile v. Pages
› Similar looking
› Profiles for Individuals
› Pages for Organizations
 communicating on a mass scale
› Different optimized features
 Pages v. Groups
› Look similar
› Groups are for users to organize
› Can’t control it

19. Page

21.  You do not ―login‖ to a page, you login
to your account which controls a page.
 All pages require an admin.
 Best practice is for all pages to have
multiple administrators.
 You can invite admins who are already
on Facebook or via e-mail.
 Admins are not public.

23.  Content!
› Official v. interactive
 Keep it interesting & Fresh
› Photos, Blog feeds (RSS), Video, New News.
 Post every day!
› But not all at once.
 Develop a posting plan
› Weekly themes
› Should meet one of your goals

24.  Founded in February 2005, YouTube
allows billions of people to discover,
watch and share originally-created
videos. YouTube provides a forum for
people to connect, inform, and inspire
others across the globe and acts as a
distribution platform for original content
creators and advertisers large and small.

26.  Twitter is a nice quiet place to be alone
with other people's thoughts.
› @funnyordie

27. Twitter is a real-time information network that connects
you to the latest information about what you find
interesting. Simply find the public streams you find most
compelling and follow the conversations.
At the heart of Twitter are small bursts of information
called Tweets. Tweets are140 characters in length, but
don’t let the small size fool you—you can share a lot
with a little space. Connected to each Tweet is a rich
details pane that provides additional
information, deeper context and embedded media.
You can tell your story within your Tweet, or you can
think of a Tweet as the headline, and use the details
pane to tell the rest with photos, videos and other
media content. See it in action

29.  Categorize your friends into circles
 The rest is pretty much the same

32.  when you hit send… it is no longer
private information
 What happens in Vegas…

33.  Personal Info
Don't respond to requests for personal
information from unknown sources. Providing
information such as your social security number
or financial details may expose you to identity
theft or other types of crime.

37.  Troll: someone who posts
inflammatory, or off topic messages with
the primary intent of provoking readers
into an emotional response.

38. Have a good
Comments Policy

39.  Can I just turn off comments?
 What if someone says something
negative?
 Add a Comments policy
 Can we have a work profile, an
organization profile, and my own profile?
 Archiving questions
 We have a website, why Facebook?

40.  Facebook
› Photos, Events, Videos, Links, Articles, Quotes,
Thoughts, current happenings, Updates
 Twitter
› Short thoughts, updates, Links
 Websites
› Long term information
› Archives

41.  Setup a Facebook Page, Add Content to
the Page, & Publish the Page
 Establish a system for regularly updating a
Page
 Brief your boss/management on Facebook
and ask them to contribute
 Promote the Page
› Add your Facebook URL to everything
› Put a Fanbox on your Website
› Buy Ads

42.  Add a username to the Page
(shortened URL)
 Post Content via Mobile (events or out
in the field)
 Make a video thanking your fans
 Share comments from the page
internally

44.  Social Networking. Interact by adding friends,
commenting on profiles, joining groups and having
discussions.
› Facebook, Hi5, Last.FM
 Social Bookmarking. Interact by tagging websites
and searching through websites bookmarked by
other people.
› Del.icio.us, Blinklist, Simpy, Stumbleupon
 Social News. Interact by voting for articles and
commenting on them.
› Digg, Propeller, Reddit
 Social Photo and Video Sharing. Interact by sharing
photos or videos and commenting on user
submissions.
› YouTube, Flickr
 Wikis. Interact by adding articles and editing
existing articles.
› Wikipedia, Wikia