Evolution of communication, how social networking sites came into existance, their increasing popularity, Dangers & Precautions

1. THE EVOLUTION OF
COMMUNICATION
THE EVOLUTION OF
COMMUNICATION

17. THE SOCIAL
NETWORKING SITES

18. Facebook is a social networking service
and website launched in February 2004. Facebook was
founded by Mark Zuckerberg. A January 2009
Complete.com study ranked Facebook as the most used
social networking service by worldwide monthly active
users. Facebook launched a high-school version in
September 2005. Facebook later expanded membership
eligibility to employees of several companies, including
Apple.inc. and Microsoft. Facebook was then opened on
September 26, 2006, to everyone of age 13 and older with a
valid email address. On October 24, 2007, Microsoft
announced that it had purchased a 1.6% share of Facebook
for $240 million, giving Facebook a total implied value of
around $15 billion. In September 2009, Facebook said that
it had turned cash-flow positive for the first time. In early
2011, Facebook announced plans to move to its new
headquarters, the former Sun Microsystems campus in
Menlo Park.California.

19. Orkut was quietly launched on
January 22, 2004 by Google, the search
engine company. Orkut Büyükökten, a
Turkish software engineer, developed it
as an independent project while working
at Google (required by its policy). While
previously working for Affinity Engines,
he had developed a similar system,
InCircle, intended for use by university
alumni groups. In late June 2004, Affinity
Engines filed suit against Google,
claiming that Büyükkökten and Google
based orkut on inCircle code. The
allegation is based on the presence of 9
identical bugs in orkut that also exist in
InCircle.

20. Dorsey introduced
the idea of an individual using an
SMS service to communicate
with a small group. The original
project code name for the
service was twttr. Work on the
project started on March 21,
2006, when Dorsey published
the first Twitter message. In
October 2006, Biz Stone, Evan
Williums, Dorsey, and other
members of Odeo formed
Obvious Corporation and
acquired Odeo and all of its
assets–including Odeo.com and
Twitter.com–from the investors
and. In June 2008, Twitter
launched a verification program,
allowing celebrities to get their
accounts verified. On September
7, 20011, Twitter announces that
it has 100 million active users
logging in at least once a month
and 50 million active users
everyday.

21. Skype began in 2003,
originally created by Nikalas Zennstrom
and Janus Friis and owned by Microsoft
since 2011. Video conferencing between
two users was introduced in January 2006.
Skype 2.0 for Linux, released on 13 March
2008. Version 5 beta 1 for Windows,
released 13 May 2010, offers free video
conferencing with up to five people. In
2011, Skype partnered with Comcast to
bring its video chat service to Comcast
subscribers via their HDTV sets.

22. LinkedIn is a business-related social
networking sites. Founded in
December 2002 and launched in May
2003. By the end of 2003, LinkedIn’s
membership had grown to 81,000, and
a staff of 14 employees. LinkedIn
catapulted to reach a membership
count of 4 million at the end of 2005.. By
2007, LinkedIn had reached the tipping
point, with more than 9 million
members, a presence in 120 different
types of industries, huge strides that led
USA Today to describe LinkedIn as “a
giant” in the networking industry.
Between December 2008 and July 2009,
LinkedIn went through three changes of
CEOs. Fortune Magazine which, in its
March 2010 cover story, featured
LinkedIn as the only social site to “fire
up your career.”

25. Social networking
sites, over the past
few years, have
increased in
popularity so much
that many are
wondering why???

26. FREE OF
COST
They do not charge a single
penny to create an account,
update status or to upload
pictures and videos…

27. MAKE NEW FRIENDS

28. EASY TO USE

29. Uploading videos, sharing photos,
playing
games, chat with friends etc…
LOTS OF
FEATURES

30. Social networking sites help you get in touch
with those people whom you no longer meet
in your everyday life such as buddies from
school, colleges or work…

31. COMMERCIAL USE
•Most of the companies are
turning towards these sites for
advertisement purpose
•Ads targeted for people
belonging to certain area have
ultimately helped the
companies in maximizing
profit
•Use of these sites for the
purpose of targeted ads and
publicity
•The geographical information
about a person is known
•Marketing: Moreover, it helps
in spreading the word all over
the world

32. Youngsters often call their friends ‘un cool’ if
they don’t have a face book account (or
social networking sites). It’s pretty much a
basic requirement, these days, if you want to
get on with people. There have been several
reports regarding sexual predators and
safety issues due to which, many of the
social networking sites have tightened their
policy and security guidelines. Still, social
networking sites can reach to huge number of
people with varied interests. As a result,
Social networking sites continue to rise in
popularity….

33. D
A
N
G
E
R
S

34. PHISHINGPhishing is the attempt to obtain confidential user information by
camouflaging as a trustworthy entity in an electronic communication,
usually in the form of an e-mail or instant messenger. This is where URL
spoofing comes into play. Electric communications substituting as
messages sent from companies such as eBay, PayPal, Youtube and online
banks are a common camouflage for scam artists.
The infected e-mails or messages usually
direct a user to enter confidential
information into an illegitimate
website, where the attacker
can easily gain access
the users details.

35. CYBER STALKING
Cyber stalking is literally harassing and following
another person online. Social networking sites open
up many doors for cyber stalking.

36. URL SPOOFING
URL spoofing is when one website poses as another website for
malicious reasons. This assail involves the cloning of a
legitimate web page, such as a bank site. The cloned site is
created on another server under the control of the scam artist
and is created to deceive users into believing they are on a
trusted site. Users then proceed using passwords or account
details on this cloned website, allowing the attacker to happily
steal and utilize the information for illicit reasons.

37. STORM BOTNET
The Storm botnet might not be at the top of the charts anymore but it is
certainly still doing a lot of damage thus maintaining it's spot in the top
10! Other botnets have come and gone but Storm has been impressively
resilient, this is partially due to the fact that the Trojan Horse it uses to
infect systems changes its packing code continuously every 10
minutes.
Once the bot has been installed in the unsuspecting victim's
computer the bot uses fast flux to change the IP addresses for its
command and control servers. The Storm botnets common method of
enticement involves the luring of people to fake financial or banking
sites, that are under the control of a bot herder.

38. IDENTITY THEFT
In most cases it was found that child
identity theft is a crime usually committed
by a member of the family, be it the
money hungry aunt or the irresponsible
father. Child identity theft is a simpler
option for identity thieves because it goes
unnoticed for longer periods of time,
usually the crime is only realized by the
time the child has to apply to a college or
university or even open the first bank
account. So the younger the better, new
born babies are the best option. Another
advantage in targeting children is that
they have clean credit reports enabling ID
thieves to take out huge loans in the child's
name, and as a result ruining the child's
credit history.

39. TROJAN
Trojans
plant themselves
on the user's computer,
and the moment you
Log onto a social networking
site, it sends automatic
Invitations to everybody on
the users contact list.

40. PRECAUTIONS

41. •Guard your financial and other
sensitive information
•Picture social networking sites as
billboards in cyberspace
•Be cautious about meeting your
new cyber friends in person
•Think twice before clicking on
links or downloading attachments
in emails.
•Protect your computer
•Beware of con artists