This document discusses various forms of social media. It begins by defining social media as internet-based applications that allow users to generate and share content. It then outlines several popular social media platforms like Facebook, Twitter, Instagram, and LinkedIn. For each platform, it provides details on their core features and how users typically interact on each site. The document aims to educate readers on the most commonly used social media today.
Social networking provides a way for people to connect and share information online. However, it also presents some security risks. Posting too many personal details online makes one vulnerable to identity theft. Employers may reject job applicants based on inappropriate information found through social media checks. Some users engage in harmful behaviors like phishing scams to obtain private information from others. Overall, social networking is beneficial for staying in touch but users must be aware of potential disadvantages like privacy and security issues.
This document provides an overview of social media for beginners. It introduces common social media platforms like blogging, bookmarking, deals, location-based, music, photo sharing, and video sharing sites. It then describes the "Fab Four" major social networks in more detail: Google+ for personal profiles and brands, LinkedIn for professional networking, Twitter for real-time updates, and Facebook as the most popular network. The document concludes with final takeaways around only using sites you need, managing privacy settings, being mindful of what you post and who you connect with, and having fun with social media.
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Social networking sites have evolved greatly since their beginnings in the late 1970s. They allow users to connect with friends, share content, and importantly, promote websites to build online reputation. Popular sites today include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. These sites differ in their focuses, such as business networking, photo sharing, or collecting visual bookmarks, but all enable users to share content and profiles to expand their online networks. Using social media is an important part of off-page SEO, as it can help increase backlinks, shares, and website traffic when profiles are regularly updated with engaging, relevant content.
This document provides guidance on using social media for campaigning. It discusses major social media platforms like Facebook, Twitter, blogs and websites that can be used to share information, build support and mobilize action. It offers tips for campaigners on using social media strategically, maintaining consistency, responding to comments, dealing with trolls and going viral. Platform-specific guides are provided for setting up and using Facebook and Twitter effectively for campaign purposes.
Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
The document provides an overview of social media tools like Twitter, Facebook, YouTube and their uses for communication. It discusses how to create accounts, post updates, find contacts and engage with other users on these platforms. The goals are to help EPA managers understand and utilize social media for both internal and external communication purposes.
Social networking provides a way for people to connect and share information online. However, it also presents some security risks. Posting too many personal details online makes one vulnerable to identity theft. Employers may reject job applicants based on inappropriate information found through social media checks. Some users engage in harmful behaviors like phishing scams to obtain private information from others. Overall, social networking is beneficial for staying in touch but users must be aware of potential disadvantages like privacy and security issues.
This document provides an overview of social media for beginners. It introduces common social media platforms like blogging, bookmarking, deals, location-based, music, photo sharing, and video sharing sites. It then describes the "Fab Four" major social networks in more detail: Google+ for personal profiles and brands, LinkedIn for professional networking, Twitter for real-time updates, and Facebook as the most popular network. The document concludes with final takeaways around only using sites you need, managing privacy settings, being mindful of what you post and who you connect with, and having fun with social media.
this presentation shows .. ...which is the most effective social media platform today...and what are the enhancement of that social media to retain its position as no.1 in the next 3 years
Social networking sites have evolved greatly since their beginnings in the late 1970s. They allow users to connect with friends, share content, and importantly, promote websites to build online reputation. Popular sites today include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. These sites differ in their focuses, such as business networking, photo sharing, or collecting visual bookmarks, but all enable users to share content and profiles to expand their online networks. Using social media is an important part of off-page SEO, as it can help increase backlinks, shares, and website traffic when profiles are regularly updated with engaging, relevant content.
This document provides guidance on using social media for campaigning. It discusses major social media platforms like Facebook, Twitter, blogs and websites that can be used to share information, build support and mobilize action. It offers tips for campaigners on using social media strategically, maintaining consistency, responding to comments, dealing with trolls and going viral. Platform-specific guides are provided for setting up and using Facebook and Twitter effectively for campaign purposes.
Mike Eldredge presented on social media trends in 2012. He discussed that about 2/3 of web users use social media, with over 90% on Facebook. The big platforms are Facebook, Twitter, and LinkedIn. Facebook had over 845 million active users in 2012 and people spend over 700 billion minutes on the site each month. Twitter added 11 new accounts per second and could pass 500 million users in 2012. LinkedIn reached over 150 million subscribers in 2012. Google+ launched in 2011 and had 90 million users by early 2012. Tools like TweetDeck and Hootsuite help manage multiple social media feeds from one interface.
The document provides an overview of social media tools like Twitter, Facebook, YouTube and their uses for communication. It discusses how to create accounts, post updates, find contacts and engage with other users on these platforms. The goals are to help EPA managers understand and utilize social media for both internal and external communication purposes.
This document provides an overview of various social media platforms, including:
1. Social networks like Facebook, Google+, and LinkedIn that allow users to connect and share content.
2. Bookmarking services like Diigo, Pinterest, and Pinboard where users can save and organize web links and pages.
3. Social news sites such as Reddit, Digg, and Slashdot where users can submit and vote on news stories.
4. Media sharing platforms like YouTube that enable users to upload and share photos, videos, and audio.
5. Microblogging sites including Twitter, Tumblr, and Instagram where users post short updates.
6. Blogs and forums for discussion through individual blogs
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
Social media can be defined as online platforms that allow for interaction and conversation between people and organizations. There are six main types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual social worlds, and virtual game worlds. Some key benefits of using social media include increased brand awareness, social interaction with customers, feedback opportunities, targeted marketing, and reduced costs. Popular social media platforms include Facebook for social networking, Twitter for microblogging, LinkedIn for professional networking, WordPress for blogging, and YouTube for video sharing. Each platform has its own terminology and features that users should understand.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
Social media employ technologies to support interactive dialogue and introduce substantial changes to communication. They mediate human communication and became powerful sources for news updates through platforms like Twitter and Facebook. Google Search receives hundreds of millions of queries daily and determines search result order partly based on PageRank, which ranks pages based on the number and quality of links to a page.
This document summarizes several popular social media platforms:
Twitter is a microblogging site that allows sharing of brief text-based posts up to 140 characters. Facebook is a social networking site for connecting with friends and sharing photos, links, and videos. Google+ allows users to organize friends into circles and easily share content. YouTube is a video sharing site that is very popular for sharing personal videos. LinkedIn is a professional networking site used by many companies worldwide to find and share business and technical information.
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
The Alliance for Nonprofit Excellence’s Fifth Annual Conference "The New Nonprofit Sector: Redefined, Retooled, and Resilient" featured the breakout session "Social Networking: A How-To Guide for Nonprofits" presented by Jennifer Leigh. Thanks to all who participated and made this a fun, interactive exploration of social media in the nonprofit world.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
The document lists the top 50 social media sites. It provides brief descriptions of the purpose and functionality of popular sites such as blogs (e.g. Wordpress, Blogger), image/video hosting sites (Flickr, YouTube), professional networking sites (LinkedIn), presentation sharing (SlideShare), microblogging (Twitter), social networking (Facebook), search engines (Google, Bing, Yahoo), question answering (Ask.com), social news sites (Reddit, Digg, Propeller) and web directories (DMOZ).
This document provides guidance on using social media effectively. It discusses that social media is about online conversations, not just marketing messages. Key tools like Facebook, Twitter, LinkedIn and Foursquare are summarized, noting their objectives and common features. Guidelines are presented for being respectful, a leader and responsible on social media. Planning is emphasized using the POST framework - defining People, Objectives, Strategy and Technology before choosing tools. Assistance from the university's Digital Media team is offered to those looking to use social media.
This document provides an overview of social media and tips for using it effectively for business. It discusses the major social media networks including Facebook, Twitter, LinkedIn, and blogs. It notes that these networks are popular, free to use, and allow businesses to connect with customers. The document recommends setting goals for social media use, choosing the most relevant networks, starting small, promoting your presence, maintaining separate personal and professional accounts, and staying actively involved in ongoing conversations.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
The document provides guidance on integrating social media into communications strategies. It outlines the growth of social media and recommends researching audiences, listening to conversations, and creating engaging content. The AFL-CIO's use of tools like Twitter, Facebook, blogs and YouTube is also summarized.
The document discusses strategies for integrating social media into communications. It provides statistics on social media usage and growth. It then offers tips on developing a social media strategy, choosing appropriate platforms like Facebook and Twitter, and creating profiles and pages to engage constituents and spread messages. Resources for social media training from the AFL-CIO are also listed.
Socialxpand Reviews | How to Use Social Media in Best WaySocialXpand
Socialxpand is a digital marketing and social media marketing company, which has many positive reviews by its great work and fewer complaints with new contracts. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.
Social media refers to online services that allow users to create and share content through audio, video, images and text. Common social media platforms include Facebook, Twitter, YouTube, and LinkedIn. Social media is an important communication tool because it allows users to reach a large audience at low cost and share information quickly. Effective social media use requires posting engaging content on a consistent basis and using hashtags and trends to expand reach. Common mistakes to avoid include having an obscure profile, only self-promoting, not checking links before sharing, and inconsistent or outdated posting strategies.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
The document provides an overview of a social media course for NGOs, covering topics such as blogging, microblogging, social networking sites, wikis, and multimedia sites. It includes introductions and examples for each topic, as well as exercises for participants to practice using different social media platforms like blogs, Twitter, Facebook, wikis and Flickr.
This document provides an overview of various social media platforms, including:
1. Social networks like Facebook, Google+, and LinkedIn that allow users to connect and share content.
2. Bookmarking services like Diigo, Pinterest, and Pinboard where users can save and organize web links and pages.
3. Social news sites such as Reddit, Digg, and Slashdot where users can submit and vote on news stories.
4. Media sharing platforms like YouTube that enable users to upload and share photos, videos, and audio.
5. Microblogging sites including Twitter, Tumblr, and Instagram where users post short updates.
6. Blogs and forums for discussion through individual blogs
Anne Pearson Designs is a small interior design company established in 2006 that specializes in residential redecorating. The owner, Anne Pearson, wants to increase brand awareness and obtain new business through social media. A five-step social media plan is proposed that includes establishing a WordPress blog, Twitter account, Facebook fan page, and YouTube channel to engage current and potential clients, share design work, and drive traffic across platforms. The plan aims to market and advertise the business online to significantly grow revenue through various social media strategies.
Social media can be defined as online platforms that allow for interaction and conversation between people and organizations. There are six main types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual social worlds, and virtual game worlds. Some key benefits of using social media include increased brand awareness, social interaction with customers, feedback opportunities, targeted marketing, and reduced costs. Popular social media platforms include Facebook for social networking, Twitter for microblogging, LinkedIn for professional networking, WordPress for blogging, and YouTube for video sharing. Each platform has its own terminology and features that users should understand.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics engage heavily with social media, and highlights some case studies of how organizations like the CDC and NBA market to Hispanics on social media.
Social media can be used by universities to connect with current and prospective students as well as alumni. It allows two-way communication and engagement through sharing content like news, photos and videos. Universities should have a social media strategy and presence across major platforms like Facebook, Twitter, YouTube and LinkedIn to interact with audiences where they are already active online.
Social media employ technologies to support interactive dialogue and introduce substantial changes to communication. They mediate human communication and became powerful sources for news updates through platforms like Twitter and Facebook. Google Search receives hundreds of millions of queries daily and determines search result order partly based on PageRank, which ranks pages based on the number and quality of links to a page.
This document summarizes several popular social media platforms:
Twitter is a microblogging site that allows sharing of brief text-based posts up to 140 characters. Facebook is a social networking site for connecting with friends and sharing photos, links, and videos. Google+ allows users to organize friends into circles and easily share content. YouTube is a video sharing site that is very popular for sharing personal videos. LinkedIn is a professional networking site used by many companies worldwide to find and share business and technical information.
Alliance for Nonprofit Excellence Conference 5.2010 Social Media Traininginjleigh206
The Alliance for Nonprofit Excellence’s Fifth Annual Conference "The New Nonprofit Sector: Redefined, Retooled, and Resilient" featured the breakout session "Social Networking: A How-To Guide for Nonprofits" presented by Jennifer Leigh. Thanks to all who participated and made this a fun, interactive exploration of social media in the nonprofit world.
The Glossary of Social Media Terms is a resource from Hot Potato Social Media. Learn about the key terms used in social media marketing - you may even learn about some new social media sites!
The document lists the top 50 social media sites. It provides brief descriptions of the purpose and functionality of popular sites such as blogs (e.g. Wordpress, Blogger), image/video hosting sites (Flickr, YouTube), professional networking sites (LinkedIn), presentation sharing (SlideShare), microblogging (Twitter), social networking (Facebook), search engines (Google, Bing, Yahoo), question answering (Ask.com), social news sites (Reddit, Digg, Propeller) and web directories (DMOZ).
This document provides guidance on using social media effectively. It discusses that social media is about online conversations, not just marketing messages. Key tools like Facebook, Twitter, LinkedIn and Foursquare are summarized, noting their objectives and common features. Guidelines are presented for being respectful, a leader and responsible on social media. Planning is emphasized using the POST framework - defining People, Objectives, Strategy and Technology before choosing tools. Assistance from the university's Digital Media team is offered to those looking to use social media.
This document provides an overview of social media and tips for using it effectively for business. It discusses the major social media networks including Facebook, Twitter, LinkedIn, and blogs. It notes that these networks are popular, free to use, and allow businesses to connect with customers. The document recommends setting goals for social media use, choosing the most relevant networks, starting small, promoting your presence, maintaining separate personal and professional accounts, and staying actively involved in ongoing conversations.
This is a live presentation by @EdCabellon on how to use Social Media to build communities at the college level. This is for anyone wanting to learn how to use social media as well as experienced practitioners wanting to see how BSC uses it.
The document provides guidance on integrating social media into communications strategies. It outlines the growth of social media and recommends researching audiences, listening to conversations, and creating engaging content. The AFL-CIO's use of tools like Twitter, Facebook, blogs and YouTube is also summarized.
The document discusses strategies for integrating social media into communications. It provides statistics on social media usage and growth. It then offers tips on developing a social media strategy, choosing appropriate platforms like Facebook and Twitter, and creating profiles and pages to engage constituents and spread messages. Resources for social media training from the AFL-CIO are also listed.
Socialxpand Reviews | How to Use Social Media in Best WaySocialXpand
Socialxpand is a digital marketing and social media marketing company, which has many positive reviews by its great work and fewer complaints with new contracts. Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.
Social media refers to online services that allow users to create and share content through audio, video, images and text. Common social media platforms include Facebook, Twitter, YouTube, and LinkedIn. Social media is an important communication tool because it allows users to reach a large audience at low cost and share information quickly. Effective social media use requires posting engaging content on a consistent basis and using hashtags and trends to expand reach. Common mistakes to avoid include having an obscure profile, only self-promoting, not checking links before sharing, and inconsistent or outdated posting strategies.
The document summarizes a social media workshop agenda that covers key social media outlets like LinkedIn, Facebook, and Twitter. It provides statistics on the size and demographics of major social networks and discusses how to develop a social media strategy and use social media to generate inquiries for a business. The workshop teaches attendees how to create social media profiles, engage with customers, and measure the results of their social media marketing efforts.
The document provides an overview of a social media course for NGOs, covering topics such as blogging, microblogging, social networking sites, wikis, and multimedia sites. It includes introductions and examples for each topic, as well as exercises for participants to practice using different social media platforms like blogs, Twitter, Facebook, wikis and Flickr.
This a brief guide to a few social media platforms which have the potential for professional use. This however is a very fast changing area where sites continually evolve and the next big thing could appear at any time with other sites becoming obsolete.
Social media refers to online technologies that facilitate the sharing of ideas, thoughts, and information through the building of virtual networks and communities. The document defines social media and provides examples of major social media platforms, including blogs, social networks, microblogs, photo sharing, and more. Each platform is described in terms of its functions, most popular sites, and why individuals may want to engage with each type of social media.
Getting started with social media can help organizations disseminate information, engage stakeholders, build grassroots efforts, and advance shared goals. The document provides guidance on setting up pages or accounts on key social media platforms like Facebook, Twitter, and Pinterest. It includes step-by-step instructions on creating organization pages for Facebook and Twitter as well as screenshots and descriptions of features from different social media sites. The document aims to familiarize readers with using social media as part of their communications strategy.
The document provides an overview of popular social media outlets for individuals and businesses to engage online audiences, including websites for networking, sharing content, and monitoring discussions. It describes platforms for professional and personal connections like LinkedIn and Facebook, sharing content through blogs, photos and videos on sites like YouTube and Flickr, and tools for finding and engaging with discussions on topics of interest on Twitter and through RSS feeds and alerts. The document also offers suggestions for measuring effectiveness of social media efforts through monitoring and analytics services.
Social media has had a significant impact on marketing. It allows companies to interact directly with customers and build brand awareness through platforms like Facebook, Twitter, and LinkedIn. Companies can target specific audiences and drive traffic to their websites through social media advertising and engaging posts. As social media evolves, it is becoming an increasingly important part of marketing strategy, enabling personal connections and conversations at scale. Market research can also be conducted through feedback on social networks.
Using Social Media For Professional DevelopmentAmanda Means
The document discusses using social media for professional development. It identifies top social media sites like Facebook, YouTube, LinkedIn and Twitter and explains how each can be used. Twitter is examined in more detail, defining terms like tweets, hashtags, followers and trends. The document recommends using LinkedIn and Twitter for professional networking and development. It provides tips for beginners and advanced users on how to expand their network on Twitter through following others, participating in relevant discussions and using tools like TweetDeck or HootSuite.
The document discusses social media and its use among online Hispanics. It provides an overview of popular social media platforms like Facebook, Twitter, and LinkedIn. It then discusses how Hispanics are highly engaged on social media and details two case studies of how organizations like the CDC and NBA market to Hispanic audiences on social media.
The document provides an overview of social media techniques that can be used today, including starting a blog, using LinkedIn and Facebook, tweeting on Twitter, sharing photos on Flickr or Picasa, uploading videos to YouTube, live streaming with Ustream.tv, using mobile apps, analytics tools, and more. It emphasizes finding a passion and using these tools to authentically engage with others who share your interests in order to build an online community and personal brand over time.
Social media is a collective term for online platforms that allow users to connect, communicate, and share content. Some prominent social media sites include Facebook, Twitter, Google+, Wikipedia, LinkedIn, Reddit, and Pinterest. There are various ways to market products on social media, such as establishing objectives, choosing relevant sites, maintaining a strong presence on Facebook and Twitter, utilizing LinkedIn for business connections, and creating engaging blog content or guest posts. Overall, social media provides a low-cost way for businesses to promote their brand and products to a wide online audience.
Social media explained and made easy. Definitions of what social media is. Types of social media: bookmarking, networking, forums, aggregators. The benefits of social media for individuals and business.
This document provides an overview of social media and its importance. It discusses popular social media platforms like Twitter, Facebook, LinkedIn, and others. It outlines how social media allows organizations to connect with consumers, replace traditional advertising, and give everyone a voice. The document also discusses metrics for measuring return on investment from social media and considerations for selecting the right platforms and tactics.
The document provides an overview of social media and how businesses and organizations can utilize various social media platforms like Facebook, LinkedIn, and Twitter. It discusses what social media is, who uses different social media tools, how to get started using social media, and why businesses should engage on social media. Tips are provided on setting up profiles and pages on each platform and how to best leverage social media relationships and networking.
The document provides an overview of social media and its uses. It discusses popular social media sites like Twitter, Facebook, LinkedIn, and others. It outlines how social media allows organizations to connect with consumers, replace traditional advertising, and give everyone a voice. The document also provides examples of how to measure return on investment from social media and the importance of understanding objectives when selecting social media platforms.
The document provides an overview of various social media platforms, including Facebook, Google+, Twitter, Pinterest, LinkedIn, YouTube, Flickr, and blogs. It defines social media as a social instrument of communication that allows for two-way interaction between users. For each platform, it describes the basic functionality and features, and provides screenshots of profile, home and other pages. It also gives step-by-step instructions for signing up on each site. The document aims to educate readers on the most popular social media options and how to get started using them.
This session, presented at a NACA Northeast Workshop in January 2010, and was geared towards students and professionals who work in Student Activities, Unions and Campus Centers in Higher Education who wanted to learn more about Social Media Integration and how to build their online reputations by connecting with their students.
The document provides an overview of various social media techniques that can be used, beginning with having a passion for something and using social media to express that passion authentically. It recommends starting a blog to explore one's passion and become an authority on a topic. Additionally, it recommends using LinkedIn and Facebook professionally and suggests ways to engage on Twitter, such as using hashtags and shortening URLs. The document also discusses using photos, video, and mobile apps to expand one's social media activities and build an online community.
Similar to Language and culture. lecture two. (20)
The document provides information about an oral exam for an Inside Out Advanced course. Students will be asked 3 of 5 questions about their identity, a disliked restaurant, a cuisine they want to try, differences between men and women, or a desired city to live in. They will have 5 minutes to answer the questions. A schedule is provided with time slots for each student to take the exam, and they are advised to arrive 5-10 minutes early as there are no make-up times if missed.
Here are some common Chinese idioms:
- 马到成功 - Literally "success when the horse arrives", meaning success is assured or inevitable.
- 三思而后行 - "Think three times before acting", advising caution and prudence.
- 鱼跃龙门 - "A carp jumping over the Dragon Gate", meaning achieving success against all odds.
- 望梅止渴 - "Gazing at plums while thirsty", meaning fruitlessly seeking temporary relief without solving the underlying problem.
- 鸡蛋放在后腰上 - "Carrying eggs behind your back", meaning keeping a secret or having ulterior
This document discusses various aspects of advertising language and culture, including:
- The key elements of advertising language include product names, slogans, and understanding language in relation to culture. Certain attention-grabbing words are often used.
- Advertising language is carefully planned to stand out and plant seeds of wanting a product. Puns and plays on words can help consumers identify with products.
- Advertising both reflects and shapes culture. Ads target subcultures and try to make people feel products are for them. Advertising expresses current societal wants and needs.
- Slogans are important for creating memorable brand images. Catchy slogans help consumers remember products. Popular slogans like "
Movies can be an excellent way to learn about different languages and cultures. They expose viewers to formal and informal language usage, slang terms, idioms, and dialects that provide cultural context. Movies also depict various subcultures and showcase their associated languages, music, and genres. Common activities like dating often involve seeing movies together, and people frequently attend films that appeal to their own subcultural interests and age groups.
Pubs are informal establishments in Western cultures that serve alcoholic drinks and simple foods like chicken fingers. They are gathering places for socializing during sporting events broadcast on televisions. Sports bars are similar but more expensive and oriented towards business clientele watching games after work. Both feature casual atmospheres and slang language. In contrast, Western restaurants assign one server per table who regularly checks on diners to ensure good service throughout the meal experience.
This document discusses the fusion of Chinese culture with other cultures, specifically focusing on language fusion, cuisine fusion, and tourism fusion. It provides examples of how language fusion occurs through the increasing use of English words and idioms in Chinese as well as Chinese learning English. Cuisine fusion is discussed through the creation of American Chinese food to suit Western tastes. Tourism fusion allows foreigners to experience Chinese culture and history through attractions like the Great Wall and Forbidden City with the help of multilingual tour guides and signs.
This document provides an overview of culture and language as well as several topics that will be covered in the course. Culture is defined as shared human knowledge, beliefs and behaviors enabled by symbolic thought and social learning. Language refers to human communication capacities. The course will discuss slang, trends, social media, tourism and more. It defines slang and explores when and why people use it. Subcultures are described as groups differentiated by attributes that unite them. Popular subcultures discussed include hipsters, characterized by independent interests and counter-culture, and hip-hop, centered around musical elements like rapping, breakdancing and beatboxing. Students are assigned homework to observe and analyze local subcultures.
The document provides etiquette advice for having conversations and discussions with others in various situations. It discusses how to politely disagree with others, topics to avoid or discuss when talking to people from different countries or cultures, how to respectfully interact with disabled individuals, how to discreetly address embarrassing situations, how to respond to inappropriate questions, and how to defend a friend if they are verbally attacked when not present.
1. Alice, an English student, had often chatted with her Western English teacher Ms. Merrick, who occasionally said "Come over and visit me sometime." One evening, Alice decided to take Ms. Merrick up on her invitation.
2. However, when Alice arrived at Ms. Merrick's apartment, Ms. Merrick did not seem happy to see her and asked if Alice needed something, rather than inviting her in.
3. Based on cultural norms, it's likely Ms. Merrick's invitations were meant politely rather than seriously, as Westerners prefer arranging visits ahead of time and value personal time, unlike in some Asian cultures.
The document provides etiquette tips for various business situations including meetings with clients and superiors, business appointments, visiting other offices, and business meetings. Some key points covered include introducing clients before superiors, dressing appropriately for the workplace, using titles and surnames for superiors, being punctual and thanking hosts. Proper etiquette in meetings involves arriving prepared, speaking concisely, and maintaining good posture.
The document provides information on various grammar topics including parts of speech, modifiers, tenses, and clauses. It discusses proper use of nouns as modifiers, adverbs, conjunctions, prepositions, verb tenses, mood, attributes, and relative clauses to improve clarity and effectiveness in writing. Key points include identifying different parts of speech, placing modifiers close to the words they modify, using consistent verb tense and form, and including relative clauses to provide more details in sentences.
The document provides guidance on proper dress etiquette for different types of events based on the dress code listed in the invitation. It discusses what is appropriate to wear for black tie, white tie, black tie preferred, black tie optional, and semi-formal events. Business attire guidelines are also outlined.
Jane, a Western friend, was invited to dinner at a Chinese home. However, she did not eat much of the large meal prepared in her honor, consisting of many local specialties. There are several possible reasons for why Jane ate so little, including that she may not be accustomed to or like Chinese food, wasn't feeling well, was on a diet, or had religious or moral food taboos. The document then provides further context on differences between Western and Chinese dining customs and etiquette for guests.
This document provides an overview of Western etiquette practices. It begins with an agenda that covers greeting etiquette, body language, the history and purposes of etiquette, and introductions. Specific etiquette topics discussed include different greeting styles, handshakes, business cards, and common gestures. The document concludes with discussing etiquette and having students role play good and bad examples in small groups.
A gratuity, or tip, is a voluntary payment made to service workers in addition to the cost of goods or services. Common service workers who receive tips include restaurant servers, taxi drivers, hair stylists, and bartenders. While not legally required, tipping certain service workers has become a social norm and convention in North America, usually ranging from 15-20% of the total bill for good service. Tips help supplement the income of many service workers who are paid at or below minimum wage.
This document provides information on pronouns and their proper usage. It discusses subjective and objective pronouns and when each is typically used. Subjective pronouns such as I, he, she are usually preferred in formal writing, while objective pronouns such as me, him, her are more common in informal speech. The document also covers using singular versus plural pronouns and maintaining a consistent point of view to avoid careless shifts in perspective within a paragraph.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
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2. What is Social Media?
a group of Internet-based applications
that build on the ideological and
technological foundations of Web 2.0,
and that allow the creation and
exchange of user-generated content.
3. What is Social Media?
Social media is media for social interaction
as a super-set beyond social communication
forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other
content (as videos)
4. The Social Media Era
social media has substantially
changed the way organizations,
communities, and individuals
communicate
Social media has become highly
present among younger generations
5. The Social Media Era
Social Media, although dominant in
younger generations has no limit
Social media has many purposes and
can do anything from keep you
connected to your friends to generate
large amounts of money for
businesses who utilize it to its full
potential
6. The Social Media Era
Social Media comes in many different
forms such as:
Blogs: example, blogger, tumblr
Social Networking Sites — Focuses
on building relationships among
people with similar interests and
activities. Examples: Facebook,
MySpace, Friendster
7. Forms of Social Media
Social News: Users submit and vote
on news stories. Examples: Digg,
PopURLs
Microblogging: Differs from traditional
blogging because the content is
delivered in short bursts of information.
Example: Twitter
8. Forms of Social Media
Social Q&A: Users can submit or
answer questions. Examples:
Answers.com, Yahoo! Answers
Video Sharing — Users can upload
and comment on videos. Examples:
YouTube, Vimeo
9. Forms of Social Media
Photo Sharing: Users can upload and
comment on photos. Examples: Flickr,
PhotoBucket, Pinterest, Instagram
Social Search — Some search engines
have evolved beyond providing search
results into to a social media communities
where users can create profiles and interact
through email groups. Examples: Google,
Yahoo!
10. Forms of Social Media
Professional Networks: This type of
social media site is a virtual world that
enables business professionals to
recommend one another, share
information about industry-related
events, post resumes, and other
features. Examples: LinkedIn, Plaxo
11. Forms of Social Media
Blogging Communities — Broader
than niche communities and not
exclusive like blog networks, blogging
communities encourage bloggers to
share and interact with one another as
well as create regular blog posts.
Examples: BlogHer, LiveJournal
12. Forms of Social Media
Presentation-sharing Sites —
Sharing presentations online is
becoming a very popular way to set
yourself apart from the crowd in your
field. There is also a lot of good
content available on presentation sites
that bloggers can link to and share
with their readers. Examples:
SlideShare
13. Forms of Social Media
Content-driven Communities — Also
known as “Wikis.” This type of social media
is popping up everywhere. The largest and
most well known, of course, is Wikipedia.
Product-based Communities — Many
sites that started as a means of buying and
selling products online have incorporated
the community aspect into their sites. The
biggest sites in this type of social media are
Ebay and Amazon.com.
14. Discussion
Talk about what Social Media you are
familiar with out of list
Do you think that Social Media is
helpful or harmful for students?
10 minutes
15. Social Media We Will Discuss
Over the next two lectures we will
discuss the following social media:
Facebook
Twitter
Tumblr
Linkedin
16. Social Media We Will Discuss
YouTube
Pinterest
Instagram
Palringo
QQ
Weibo
19. Facebook
Launched in February 2004
More than 845 million users today
Must register before using the site
Free! (& always will be)
20. Facebook
create a personal profile, add other
users as friends, and exchange
messages
automatic notifications when they
update their profile
Users can join common interest
groups and or create them
Tagging users
21. Facebook
You can make events on Facebook
and invite a lot more people, a lot
faster
Easier to monitor the attendees and
the possible attendees of your events
Ability to make events private, open or
secret ( good for surprise parties)
22. Facebook
Very useful for finding people you
have not seen in a long time
Good for sending messages to fellow
Facebook users as well as group
messages
Ability to update your profile with new
profile pictures and information about
yourself
23. Facebook
Friends can post on your wall
You can post pictures and also make
photo albums with up to 200 photos an
album
“Like” is a common Facebook function
You often press the ‘like’ button for
statuses, pictures and comments on
Facebook
24. Facebook--Banned
Facebook has run into issues with its
privacy features and therefore has
been banned in countries such as
China, Iran, Syria, Pakistan
25. Discussion
What do you think about the concept of
Facebook
Do you know individuals who still access
Facebook through VPN and proxies? Do
you think this is worth it in China or are you
satisfied with the social media equivalents
that you have? Do you wish you could
access Facebook?
10 minutes
28. Twitter
Twitter is an online
social networking service and
microblogging service that enables its
users to send and read text-based
posts of up to 140 characters, known
as "tweets"
29. Twitter
Twitter allows you to microblog
It is more acceptable to update what you are
doing and pictures frequently
More of a social media that you would have
on the go
Allows you to tweet including your location
and allows you to tweet pictures and maps
of exactly where you are
30. Twitter Culture
Trending topics are ways that people are
able to see what is popular on twitter for the
time being
Things that are trending gain popularity and
momentum by the use of hash tags
A hashtag appears in the form of a number
sign "#" before the word or phrase that you
wish to trend
31. Twitter Culture
There is usually a list of 10 trending
topics that are the most popular at the
time, with the most popular of the
topics being at the top of the list and
the least popular of the 10 being at the
bottom of the list
32. Twitter Culture
The reason why hashtags are so popular is
because they exist in place of the "groups"
that were discussed earlier with Facebook
Once you click on a hashtag you can see all
of the other tweets that contain the word or
phrase that is hashtagged
You can add hashtags to your tweets that
already exist or make up some of your own
with hopes of them becoming a trending
topic
33. Twitter Culture
Hashtags are highlighted in your tweet
and appear in a different colour than
the rest of your tweet
34. Followers
Unlike friends on Facebook, on twitter your
friends and others that are interested in your
twitter profile are called followers
You are able to follow as many people as
you would like and you are able to
accumulate as many followers as you can
on twitter
Oftentimes people on twitter follow their
friends first and then the celebrities that they
love most
35. Twitter Culture
You can also follow organizations and
businesses that you are fond of,
airlines, coffee shops, schools, radio
stations, etc. nowadays, everyone is
making a twitter account for their
business because of the free publicity
it gives their business.
36. Mentions
You can mention a fellow twitter user
by using the “@” sign followed by that
users username
Example: @teemair that was fun
tonight, we need to do that again soon!
This tags that user in your tweet and
allows them to get a notification once
they have been mentioned
37. Mentions
You can check your mentions through
a tab on your twitter
You can also see other peoples
mentions, who mentioned them, and
how many times they have been
mentioned
39. Instagram
Instagram is a free photo sharing
application that allows users to take a photo,
apply a digital filter, then share it a variety of
social networking services including
Instagram's own.
distinctive feature confines photos into a
square shape, in homage to both the Kodak
Instamatic and Polaroid cameras
40. Instagram
Instagram is compatible with any iPhone,
iPad or iPod Touch running iOS 3.1.2 or
above.
Instagram has 16 different filters that you
can use to enhance your photo
You can add or remove borders and add
comments to your photos and the photos of
your friends and favourite celebrities
42. Instagram
Like twitter, you can follow people on
Instagram and ‘like’ and comment on their
pictures (like Facebook)
There is a picture feed that shows you all
the recently posted pictures of the people
you are following
Notifications of when people like or
comment on your pictures
Notifications when people are following you
44. Linkedin
Professional networking
allows registered users to maintain a
list of contact details of people with
whom they have some level of
relationship, called Connections
Users can invite anyone (whether a
site user or not) to become a
connection
45. Linkedin
A contact network is built up consisting of
their direct connections, the connections of
each of their connections (termed second-
degree connections) and also the
connections of second-degree connections
(termed third-degree connections). This can
be used to gain an introduction to someone
a person wishes to know through a mutual
contact.
46. Linkedin
It can then be used to find jobs, people and
business opportunities recommended by
someone in one's contact network.
Employers can list jobs and search for
potential candidates.
Users can now follow different companies
and can get notification about the new
joining and offers available.
Users can save (i.e. bookmark) jobs which
they would like to apply for.
47. Linkedin Profile
Your profile is made up of your
qualities and strengths
You can also upload your resume for
potential employers to see
You can have connections write
recommendations for you in order to
increase your chances of getting
employment
48. Linkedin
You can see how many times people
have viewed your profile in the past 90
days
You can search for jobs that may suit
you and narrow them down to area
(down to km)
You can update your linkedin status
51. Pinterest
Pinterest is a pinboard-styled social
photo sharing website.
allows users to create and manage
theme-based image collections
“connect everyone in the world
through the 'things' they find
interesting."
Targets women
52. Pinterest
Users of Pinterest create themed
image boards, populating them with
media found online using the "Pin It"
button, or uploaded from their
computer
Each such item of media is known as
a "pin", and can be a picture, a video,
a discussion, or a monetary gift
53. Pinterest
Pins can be grouped into "boards", which
are sets of pins created on a given topic
Pinterest can be accessed by adding the
"pin it" button to the desktop bookmark bar
To register for Pinterest, new users must
receive an invitation from a friend already
registered on Pinterest or request an
invitation directly from the Pinterest website.
57. Palringo
Palringo is a server-based
instant messaging client for various
platforms. It supports several protocols
such as AOL Instant Messenger (AIM),
Yahoo! Messenger,
Windows Live Messenger,
XMPP/Jabber, Google Talk,
Gadu-Gadu, ICQ, MobileMe/iChat and
Facebook IM.
58. Palringo
The application is available for most
common desktop and mobile
platforms. It supports
Microsoft Windows, Windows Phone 7
, Windows Mobile, Mac OS X, Android,
iOS, Symbian, Java ME, bada, Linux
and BlackBerry OS.
59. Palringo
Can be used for instant messaging
Picture sharing
Voice messages
Groups/chat rooms
Can create bots and avatars
Can change the theme of your
palringo
60. Palringo
Type of language used on palringo
http://www.palringo.com/zh/cn/
61. Discussion
Tell me what social media you have that is
most like palringo. Do you use it on a daily
basis? Could you live without it?
Talk about the different type of language
used on the social media that you use often.
Are there any outlets that you use formal
language on? Infomal language? Slang?
62. Group Work
Talk about the language that you use on an
everyday basis. Have you ever made up a
language of your own?
Have you ever made up a slang word or
term that has caught on? If so what was it?
Why do you think these words are created?
What purpose do you think they serve?
63. Homework (on Blog)
Now it’s your turn…
Work with a group and talk about the
social media that you use the most.
Talk about the advantages and
disadvantages of the outlet that you
have chosen and how it became so
essential in your everyday life.