This a brief guide to a few social media platforms which have the potential for professional use. This however is a very fast changing area where sites continually evolve and the next big thing could appear at any time with other sites becoming obsolete.

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A Guide Social Media Platforms
This a brief guide to a few social media platforms which have the potential for
professional use. This however is a very fast changing area where sites
continually evolve and the next big thing could appear at any time with other
sites becoming obsolete.
Facebook
Facebook is the largest social networking site. Users can
create a profile including as much of their personal history
as they wish on a timeline. They can connect to friends,
post status updates, links, photos and videos in which
they can tag friends. They can also Like pages and join
groups. These two features are those with the greatest
potential for professional use. Companies, organisations
and causes can create a like page. Those who wish to
follow them can do so by liking them in order to keep in touch or show their
support. If you want more control over membership and what information is
public you can create a group instead. This is useful for membership
organisations or projects with volunteers.
LinkedIn
LinkedIn is the professional equivalent of Facebook.
Your profile resembles a CV and you link to those you
know through work rather than those you are friends
with. You can join groups based on your interests or
organisations you are a member of to take part in
discussions. Groups can either be open or closed.
Closed groups are where membership requests have to
be approved. This is often the case for groups run by
membership organisations. Interest groups tend to be open. You can also
follow companies in a similar way to following like pages on Facebook. You
can endorse someone’s skills in a particular area or write a fuller reference for
a particular role. There are also sections for honours and awards, publications
and voluntary experience.
Twitter
Twitter is a micro blogging site. Unlike Facebook or
LinkedIn anyone can follow you, although you can make
your posts private and block people if you wish. Posts
are limited to 140 characters including shortened web
links and with the option to add photos and videos. You
can choose whose posts you wish to follow and
favourite tweets or retweet (re-broadcast to your
followers). It’s very good for sharing and commenting on
interesting stories you read online and updating others on what you are
working on, researching etc. It is increasingly becoming an important way to
interact with events you are attending. Tags can be grouped together with
common subjects with tags preceded by # (hashtags). It can also be used to
hold online discussions where a date, time subject and hashtag are
advertised in advance. Tweetups also occur where tweeps (people who
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tweet) with a common area of interest will meet up in person (often a pub with
wifi).
Academia
Academia is a professional networking site for
researchers in academic institutions or academic
professions. You can choose to follow the work of other
researchers and select subject tags for the areas you are
interested in. You can then upload (or share links to) your
published, papers, presentations grey literature etc and
get stats on the number of views of your work. As with
Twitter you do not have to be approved in order to start
following someone’s work.
Flickr
Flickr is the largest photo sharing site on line. Basic
access is free and gives access to your 200 most recently
uploaded photos. For a fee you can have a Pro account
and view an unlimited number of your uploaded photos
and access a range of other features. You can add titles
and descriptions to photos as well as adding them to a
map and ascribing subject tags. Photos can also be
added to groups normally dedicated to a subject. You can follow the work of
other users comment and create favourites from the work of other users. You
can set privacy levels and control your copyright. Profiles and groups can be
created for organisations and projects. The terms and conditions you set for a
group you create can make users give you permission to use any photos
added to the group which can be particularly useful for community or
volunteering projects. Photos uploaded under creative commons can also be
very useful. The new phone app for Flickr enables you to upload photos from
your phone, geotag and add filters.
YouTube
YouTube is similar to Flickr but for Video content
(although video’s can now be uploaded to Flickr). As well
as videos uploaded by users there is a strong commercial
element to YouTube.
Instagram
Instagram is a photo sharing site based around a mobile
app with arty filters and effects that can be added to your
photographs. You can include titles, descriptions and
hash tags as well as geotags. You can not search for
photos on the Instagram website but PC and Mac apps
are available which can do this.
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StoriFy
StoriFy is a way of pulling social media (Twitter in
particular) on a subject together after the event and
combining with commentary to create and publish a
blog telling the story of an event. This is particularly
useful for creating a summary of a seminar or
workshop. As Tweets are only searchable for a few
days after being sent this gives a way of publishing
them for longer term use. It’s advisable therefore to pull
Tweets into a draft story immediately and then edit later.
Google+
Google+ is an attempt to create a universal social
media platform where you can group those you know
into circles. This means you can separate work contacts
from friends etc. It remains to be seen if it will take off.
The hang out function is however useful for holding
virtual meetings.
Tumblr
Tumblr is a microblogging platform and social
networking website. The service allows users to post
multimedia and other content to a short-form blog and follow other users'
blogs, as well as make their blogs private. Much of the website's features are
accessed from a ‘dashboard’ interface, where the option to post content and
posts of followed blogs appear.
FourSquare
FourSquare combines elements of a game where you
earn points and badges to compete with your friends,
with offers from businesses. It is based around checking
in at places you visit and leaving tips for other users.
You can set your privacy level so only those you know
can see where you are. Its relevance for the heritage
sector is in having venues such as sites and museums
etc listed so that users tagging checking in when they
visit can then help with visibility and publicity.
Klout
Klout is a way to measure your online influence by
linking it to your other social media profiles to create a K
score from 1-100. The higher up the score, the more
influential your social media output is. It is also harder to
increase you score the higher it is. You can compare to
others you know and give K+ to other users to
acknowledge their influence in a particular area.
Businesses can give users offers based on their K score in the hope they will
then talk online about their product. It’s a good way to analyse your influence
and see how well you are using social media.
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How do you manage all of this?
Various tools are available to enable you to keep track of various social media
streams based on your interests and manage your accounts enabling you to
programme tweets to be sent at a particular time in the future for example.
Popular tools include:
Bottlenose
Bottlenose creates a live dashboard monitoring social
media across multiple platforms and providing analytics.
A professional version is currently undergoing a private
beta test.
Hootsuite
Hootsuite is a multi platform social media management
system. You can have your Facebook, Twitter, LinkedIn
and other feeds side by side on the same dashboard
enabling you to monitor them simultaneously. You can
have multiple twitter searches open alongside these
too. This can be very useful for following an event with
multiple hashtags and information on different
platforms. You can post and tweet through this
software. The free version of this software will also give you basic analytical
tools for the posts/tweets you make through Hootsuite.
TweetDeck
TweetDeck Is a social media dashboard application for
managing Twitter and Facebook accounts.
Bufferapp
Bufferapp is a software application that allows you to
create posts and tweets and place them in a buffer to
be posted at a later time. You can set a timer for when
you want your post/tweet to go out. You can save
multiple posts/tweets. This software is very useful for
planning posts/tweets to go out at times you would be
unable to send them directly.
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