The document discusses the importance of social media platforms like LinkedIn, Facebook, and Twitter for recruiting and professional networking, emphasizing their extensive user bases and unique features. It details how to utilize each platform effectively, including creating profiles, engaging content, and understanding platform-specific etiquette and terminology. Additionally, it highlights the evolving nature of job hunting and advertising in the digital age.

1. How to get LinkedIN to the
Facebook Generation
Kristin Knepper
Director of Client Development

3. Social Media
I’m eating a #donut
I like donuts
This is where I eat donuts
What are donuts?
Here I am eating a donut
My skills include donut eating

4. Culture of Connectors
• 6 Degrees of Separation
• Referrals to specialists
• Government Funding
• Use social media to harness what you do everyday in a bigger way
• How will social media help you recruit?

5. Chicken or the Egg?
• With social media there is an answer
• Website
• No website? Don't panic!
• Online location to drive prospective
recruits

6. STOP! What's the Cost?

7. Social Media Toolbox

8. 3 Main Social Media Networks

9. Why be social?
• LinkedIN has over 35 million users
• 77% are age 25 and older
• Average household income $109,000
• “LinkedIN is an interconnected network of experienced
professionals from around the world, representing 170 industries
and 200 countries. You can find, be introduced to, and collaborate
with qualified professionals that you need to work with to
accomplish your goals."

10. LinkedIn
Corporate way of saying...

12. History of Job Hunting

13. 2012 Job Hunting

14. Identity

15. Joining LinkedIN
• www.linkedin.com
• Log in and register
• Create your profile

23. You can search
by company
name, location,
industry and
more!

30. Why be social?
• Facebook has over 40 million users
• Average user spends 15 hours and 33
minutes on Facebook per month
• Average user is connected to 80
community pages, groups and events
• 41% of users are 26 to 44 years old
• “Audiences everywhere are tough. They don’t have time to be
bored or browbeaten by orthodox, old-fashioned advertising. We
need to stop interrupting what people are interested in and be
what people are interested in.”

31. Personalized Contact on Facebook

33. Connect

34. Facebook Marketplace
•Post a job for free
•Basic Ad
requirements:
location, job
category, subcateg
ory, title, why you
need to
fill, description, po
st with job posting
or another image
•Limitations: can't
target specific
audience

35. Facebook Ads
• Laser targeting ability
• How you pay choices
• Per click
• Per impression
• Spend Budgets
• Run continuously
• Run specific time period

36. Why be social?
• Twitter is a microblogging social
network service
• 58% of Twitter users are age 23 to 49
• Real time marketing
• 177 million tweets in a single day
• 25% of users for a brand or company
• “Twitter is what business people 12 months in the future will wish
they knew about 12 months in the past. I fully believe that if
you’re not making the most of Twitter right now, you’re missing
out – and by the time you do recognize the potential, it may
already be too late.”

38. Find Followers
• You can find followers on Twitter through email accounts
• Gmail, Yahoo!, AOL, Hotmail and MSN accounts
• Twitter will give you a list of people among your email friends who
have Twitter accounts
• Select those who you would like to follow on Twitter from this list
and most likely, unless they’re a celebrity, these people will follow
your tweets too

39. Tweeting
• Now that you’re officially a Twitter member with a list of friends
and followers, it’s time to become a Tweeter
• Write what you’re doing, interested in, or just any random
comment you may have to start a conversation on Twitter
• Write this in the text box under “What’s happening?” and then
click update
• This is how you update you Twitter and let people know what you’re
up to

40. Etiquette
• Remember that you are on a public forum
• Don’t share something about another tweeter that they might want to keep
private
• Don’t make people uncomfortable with TMI tweets
• Never ask someone for a favor publicly with an @ reply
• It’s ok to ask a question (such as “Do you know of a good Italian restaurant
in New York?”)
• Some might find it rude if you put them on the spot publicly by asking “Can
you write a guest post for my blog?”
• Its better to send a direct message with questions
• Don’t send automated DMs
• There are services where you can automatically DM someone when they
follow you
• “Thanks for the follow. Check out my blog at
http://www.imannoyingontwitter.com”

41. Tips and Tricks
• Customize your Twitter homepage and Twitter profile
• Filling in your profile information will help people find you
• You’ll be more likely to turn up in a Twitter search if you’ve added your
location or your real name
• Go to “Find People” located on your menu bar at the, top right of your
Twitter page to search people to follow
• Go to “Settings” located in your menu bar to edit personal options,
picture, descriptions and password
• You can change your Twitter user name anytime without affecting your
existing tweets, @replies, direct messages, or other data. But be sure to
let your followers know so you’ll continue receiving all of your messages
with your new user name!

43. Twitter Lingo
• Hashtag (#): If you see the pound symbol (#) before a word or
phrase, it is essentially a keyword tag for the tweet so that others
can find it more easily.
• Can be serious, to help people search for your tweet (like #advice or
#blogging) or funny (like #ImSoDarnTired)
• Not every tweet needs hashtags
• Basically, it’s a way to follow the stream of everyone talking about a specific
subject
• FF: Usually written with a hashtag, (#FF)
• Stands for Follow Friday
• Every Friday users recommend other people to follow to spread the Twitter
love

44. Twitter Lingo
• @ Reply: If you see an @ (that isn’t part of an email address) on
Twitter, it is typically followed by someone’s screen name
• It’s a way to hold a public conversation with that person
• DM: DM stands for direct message
• It’s a way to hold a private conversation with another Twitter user, but you
can only DM people who are already following you
• RT: RT stands for retweet
• If you like what someone says on twitter, you can retweet it to spread the
message to your followers as well
• Lists: Once you start following lots of people, you can put them in
different lists to keep them more organized
• People can also add you to their lists to keep their own streams organized
• Lists can be public or private

47. Up and Coming
• Blogging
• Google +
• 4 Square
• YouTube