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Social Media Tips for Effective Journalist Reporting

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Brian Honigman
Brian Honigman

A recent workshop conducted by Brian Honigman at the United Nations as a part of their training program for Palestinian journalists. Learn how social media can better integrate with your reporting, sourcing and distribution efforts as a journalist.

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Social Media Tips 
 for Journalists United Nations Training Program for Palestinian Journalists @BrianHonigman
@BrianHonigman The State of News
 Consumption in 2015
@BrianHonigman More News is Consumed Across Mobile Devices Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: Develop mobile friendly news content.
@BrianHonigman Main Sources of News Are TV & Online (Includes Social) Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: Social Media acts as a supporting medium, not often the main news source.
@BrianHonigman Main Sources of News by Age Group Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: 18-24 year olds are the biggest age demographic consuming news online and on social media.
@BrianHonigman News Sources Most Often Associated with Accuracy Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: Social media is still not considered as reliable and accurate as other news sources.
@BrianHonigman Facebook is Leading Source For News Across Social Media Source: Reuters Institute Digital News Report 2015 41% Consume News on Facebook Weekly. 6% 10% 17% 20% Facebook: 41% 6%
@BrianHonigman Takeaway: Facebook has the most engaged audience on social media. Make it a priority.
@BrianHonigman 76% of social media users regularly access multiple sources of news Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: Invest in multiple social media channels to ensure you’re active where readers are.
@BrianHonigman Top Social Networks for News Are Facebook, YouTube, WhatsApp, Twitter etc. Source: Reuters Institute Digital News Report 2015
@BrianHonigman Takeaway: Prioritize time splitting reporting on Facebook, YouTube, WhatsApp and Twitter to reach a wider audience.
@BrianHonigman Social Media Fundamentals For Journalists
@BrianHonigman Invest in Using a Few Social Channels For Reporting Social Media Tips For Journalists
@BrianHonigman Know the Difference Between a Journalist’s Use of Social Media vs. a News Organization Social Media Tips For Journalists
@BrianHonigman Optimize News Per Channel For Better Distribution Social Media Tips For Journalists
@BrianHonigman Understand Which Channels Are Better for Breaking News Social Media Tips For Journalists
@BrianHonigman Synch Reporting on Social Media with Other Channels Social Media Tips For Journalists
@BrianHonigman Survey and Analyze Your Audience on Social Media Social Media Tips For Journalists
@BrianHonigman Ensure Accuracy of Your Reporting on Social Media, Confirm Sources Accordingly Social Media Tips For Journalists
@BrianHonigman Invest in Proper Equipment When Possible Like Portable Mics, Lighting etc. Social Media Tips For Journalists
@BrianHonigman Start with the Channels with the Most Engaged Audience Social Media Tips For Journalists
@BrianHonigman Tips for Effective Reporting on Social Media
@BrianHonigman Facebook Tips for Journalists
@BrianHonigman Setup a Facebook Page, Optimize for Subscribers
@BrianHonigman Get Your Personal FB Page Verified to Access More Features http://bit.ly/verifyFB
@BrianHonigman Monitor Trending News from the Mentions App
@BrianHonigman Share News That Engages Viewers, Brings People Behind the Scenes
@BrianHonigman Use Facebook Live to Report in the Field from the Mentions App
@BrianHonigman Example from Journalist Jigar Mehta of AJ+ reporting on Syrian refugees
Use the FB Newswire Page for Verified, Newsworthy Content Worth Sharing
Embed Facebook Content To Integrate Social Reporting
@BrianHonigman Twitter Tips for Journalists
@BrianHonigman Make Tweets More Impactful with Rich Media
Use TweetDeck to Get More from Twitter
@BrianHonigman Live-Tweet to Report on Your Beat & Build an Audience
@BrianHonigman WhatsApp Tips for Journalists
@BrianHonigman Gather Tips, Pictures, Video & Other Media
@BrianHonigman Setup a Dedicate Phone For Your WhatsApp Account
@BrianHonigman Experiment with the Broadcast List Feature
@BrianHonigman Instagram Tips for Journalists
@BrianHonigman Feature Visual Angle of Story
@BrianHonigman Tease Long-Form Reporting
@BrianHonigman Source Content for Use Elsewhere
@BrianHonigman Periscope Tips for Journalists
@BrianHonigman Plan Ahead
@BrianHonigman Craft an Engaging Description
@BrianHonigman Be Responsive to Feedback
@BrianHonigman Snapchat Tips for Journalists
Tie Snaps Together to Provide Ongoing Coverage from your Snapchat Story
@BrianHonigman Make it Easy to Find Your Account on Snapchat
@BrianHonigman Thank you for listening! Please stay in touch. linkedin.com/in/brianhonigman brian@honigmanmedia.com

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