1.
SOCIAL MEDIA
BY THE NUMBERS
70+ MIND-BLOWING SOCIAL MEDIA STATS
© 2015 Fandom Marketing, Inc. in entirety
Updated April 2015

2.
how people use social media

3.
74% of adults online use
social networking sites

4.
are most popular with adults
71%
28% 28% 26% 23%
Facebook Pinterest Linked Instagram Twitter
Social Media Use by Adults Online

5.
90% of 18-29 year-olds use social media
Compared to only 46% of people over age 65

6.
Roughly three-quarters of
millionaire investors reported
using social media
57%
41%
26%
10%
8%

7.
how businesses use social media

8.
90% of companies now use social
media for business

9.
Social media policies are
found in 80% of organizations

10.
Only 17% of organizations have
provisions that protect them
against misuse of social media
by ex-employees

11.
36% of employers actively block
access to social networking sites

12.
Facebook is used most for social sign on to other
websites, beating LinkedIn for B2B users
0%
10%
20%
30%
40%
50%
Facebook Google Twitter LinkedIn
Social Logins Used Most Often
According to Janrain
All Users B2B Users

13.
Social network ad spending will hit
$23.68 billion worldwide in 2015

14.
In 2015 advertisers in the US and Canada will spend
$50+ per user
across the social landscape

15.
Social ads performed 167% better than the 4-
channel average in reaching new and exclusive
users at a low cost

16.
Social ads run 70% cheaper than average in
Neustar’s “cost index,” measuring a channel’s
ability to drive impressions, clicks and conversions

17.
73% of companies report using social data for
insights from a great to small extent in order to
improve understanding of market shifts

18.
41% of all purchases start on one
device and move to another…
typically moving smaller to larger —
phone to tablet or laptop

19.
Improving the cross-
channel experience
and customer
analytics are top
priorities for businesses

20.
how customers use social media

21.
34% ask questions of
other [social media]
users about how to
get better service

22.
53% said they praise a
company for great service
50% vent frustration with a
bad customer service

23.
Improving customer service is a
top use of social data for
insights by organizations
20% using it to a great extent
27% to a moderate extent
28% to a small extent

24.
how B2B marketers use social media

25.
94% of B2B marketers use
LinkedIn to distribute content,
making it the social media
platform used most often

26.
Pinterest is being used by more than
25% of B2B marketers

27.
79%
91%
52%
Before During Post Event
B2B Use Marketers Social Media
For Events
Social media is used most often during events for
things like live tweeting

28.
facebook trends

29.
1.44 billion monthly active users as
of Q1 2015 (up from 1.39B last quarter)

30.
1.25 billion (87%) access Facebook using
a mobile device monthly

31.
82.4% of daily active
Facebook users are outside the
US and Canada

32.
65% of Facebook users
visit the site on a daily
basis

33.
50% of Facebook users report sharing or re-
sharing news stories, images or videos
14% of photos and 12% of videos were
those they took

34.
47% of Facebook users say the
major reason they are on the site
is to see photos and videos
from friends

35.
Three in ten adults get some news
while on Facebook

36.
LinkedIn news consumers stand
out as being high earners and
college educated

37.
Teens from <$50k income
households are the biggest
Facebook users

38.
twitter trends

39.
Twitter has 288 million
active monthly users

40.
Vine, Twitter’s stand alone video
app, has more than 40 million users

41.
500 million Tweets are
sent per day

42.
44% of the 974 million existing Twitter
accounts have
never sent a tweet
Photo: screenshot twitter.com

43.
77% of Twitter accounts are
outside the U.S.

44.
80% of Twitter users are on mobile

45.
39% said Twitter is their new
holiday shopping list

46.
visual content trends

47.
300 million user
accounts

48.
Over 20 billion photos have been
shared on Instagram

49.
70 million photos and
videos are uploaded
each day to Instagram

50.
47 million U.S. monthly active users
estimated in 2015
To hit 50 million in 2016

51.
75.8 million unique visitors
on Pinterest as of
January 2015

52.
In 2014, Pinterest was valued at
$3.8 billion

53.
Photo: craftmehappy.com
The average American
Pinterest user spends
1 hour and 17 minutes
on the website

54.
The top-browsed Pinterest categories
Photos: Pinterest Wit & Wimsy, Bedsider, CB2, Retete TV
Food and Drink
DIY and Craft
Home Décor
Holidays and Events

55.
57% of Pinterest users
interact with food-
related content,
the #1 category

56.
Photos: Pinterest users Pop Sugar Fitness, Digital Mom Blog, Miss Me, Barefoot Blonde, SomeeCards, Alyssa and Carla, Emily Namachar
Most popular Pinterest categories by day of week
Monday: Fitness
Tuesday: Technology
Wednesday: Inspirational Quotes
Thursday: Fashion
Friday: Humor
Saturday: Travel
Sunday: Food and craft ideas

57.
69% of Pinterest users
have found at least one
item that they’ve bought
or wanted to buy
Photo: creativeswall.com

58.
Pins with price tags included get 36% more likes
than those that don’t
Photo: Pinterest, Target

59.
snapchat trends

60.
Snapchat has 100 million
monthly active users

61.
Snapchat is valued at $15 billion
as of March 2015
Facebook reportedly offered to
buy Snapchat for $3 billion

62.
71% of Snapchat users
are under 25 years

63.
20
9
13
6
18-29 yrs 30-44 yrs 45-60 yrs 6-0+ yrs
Average Time Spent by Age
Group Per Day (minutes)

64.
“Stories” is the most
popular Snapchat
feature with
1 billion viewed per day

65.
5% of social media selfies
are shared with Snapchat

66.
of marketers use

67.
While 9% of U.S. charities and non-profits
use Snapchat
Photo: worldwildlife.org

68.
58% of college students said they
would likely purchase a product from
a brand that sent them a
Snapchat coupon

69.
Snapchat stars have
reported earning $1,500
per day to $100,000
a week

70.
online video trends

71.
More than 1 billion
unique users visit YouTube
each month

72.
80% of YouTube traffic comes
from outside the US

73.
300 hours of video are uploaded to
YouTube every minute
an increase of 200 hours since July 2014
Photo: YouTube.com

74.
Facebook is delivering
4 billion daily views as
of Q1 2015
Up from 3 billion views
in the previous quarter
YouTube reached 4
billion views daily in
2012, eight months
after reaching the 3
billion mark and seven
years after launch

75.
Types of videos consumers are most interested in
67% How-to, instructional or
tutorial
42% Comedy or spoof
34% Product/informational
33% Micro-documentaries, telling
the story of a person or event
30% Animations/infographic
Photo: video thumbnail, YouTube.com

76.
In 2015, adults in the US will spend an
average of 1 hour, 16 minutes
each day with video on digital devices
while time spent watching TV will
drop 20 minutes

77.
Half of YouTube views are on mobile
Photo: video thumbnail, YouTube.com

78.
Time spent watching video on mobile
devices will increase from 30 minutes
daily among all US adults in 2014 to
39 minutes per day in 2015

79.
• Top 200 apps
• 25 in top social networking apps in
the United States
• Top 100 apps
• 12th in social networking
At launch both apps had nearly 20,000
broadcasters going live

80.
Periscope buzz
resulted in
51,000 tweets
on launch day
Meerkat buzz
has not
reached over
23,000 in a day

81.
Mobile video views are up 18% – over
7% the prior year, providing for the first
time a quantifiable audience for web
video in a non-desktop environment

82.
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