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THE RESULTS
DRIVEN APPROACH
TO BLOGGING
Based on an article that originally appeared on my site.
YOU MIGHT
NOT GET THERE
You’ve got to be very
careful if you don’t
know where you’re
going because
–YOGI BERRA
???IF YOU DON’T KNOW WHAT
SUCCESS LOOKS LIKE
YOU WON’T RECOGNIZE IT EVEN IF IT’S
STARING RIGHT AT YOU!
80%
5 POSTS OR LESS*
Of company blogs have
According to a study by IBM
???HOW MANY GAVE UP BUT
MIGHT HAVE SUCCEEDED
THE FIRST QUESTION TO ASK TO BECOME
RESULTS-DRIVEN…
WHAT’S YOUR BLOG’S PURPOSE?
BLOG PURPOSE SPECTRUM
BRANDING LEAD-GEN
ONCE YOU UNDERSTAND YOUR BLOG’S
PURPOSEYOU CAN START TO FIGURE OUTYOUR BLOG’S…
KPIs
QUALITATIVE
PURPOSE
QUANTITATIVE
METRICS
HOW TO ESTABLISH GOOD KPIs
THE #1 MISCONCEPTION IN
CONTENT MARKETING
IS THAT THE RESULTS ARE
IMMEDIATE
Rand Fishkin, CEO of MOZ
GOOD CONTENT MARKETING CAUSES
CHAIN REACTIONS
AND GOOD PERFORMANCE METRICS ATTRIBUTE
EFFECTS TO CAUSES
MAKE MORE PRECISE MEASUREMENTS WITH
BLENDED METRICS
MEASURE.
CHANGE.

REPEAT.
MEASUREMENT IS POINTLESS IF YOU DON’T
USE YOUR INSIGHTS
BuzzFeed win
Will test dozens of headlines and use
these insights to inform all of their
future content-creation
Saw a 20% increase in social mobile shares by
making a slight change in their social buttons.
ONE LAST
THING….
REMEMBER THAT
DATA CAN NEVER REPLACE
INTUITION
BUT IT CAN DEFINITELY HELP PUT
THOSE INTUITIONS TO THE TEST
Gary Vaynerchuck
Follow Subscribe Connect
THANKS FOR READING!
KEEP IN TOUCH!

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