HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
HOW TO CREATE A
SUSTAINABLE AND
ENGAGING EMAIL
NEWSLETTER
Based on an article that originally appeared on my site.

A lot of people seem to think that
EMAIL is DEAD

What did
email ever do
to anyone?
Why does
everyone want
to kill it?

However, the thing is
EMAIL WORKS

of companies used some
form of email marketing*97%
44%
saw multiple conversions
directly from email*
*convinceandconvert.com
*smallbusiness.chron.com

Email works, but only if you
DO IT RIGHT

never send unsolicited email!
GET PERMISSION!

SAID NO ONE
EVER!

“Just because you somehow get
my email address doesn't mean
you have my permission.
–Seth Godin

With that being said, don’t be afraid to
ASK PERMISSION

With that being said, don’t be afraid to
ASK PERMISSION
Want to learn how to do
marketing the right way?
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*See what I did there?

1. Mid-Scroll 2. Bottom of Article 3. “Subscribe” Page
Asks for Permission 3 Separate Ways

SIMPLE
Keep your emails

“Simplicity is the Ultimate
Sophistication
–Leonardo DaVinci
“

SIMPLICITY SELLS
Need 2 Know theSkimm Convince and Convert

SIMPLICITY LETS THE
SHINE THROUGH

Simplicity also means you can send
MORE EMAILS

And emails are a lot like pudding…
CONSISTENCY
IS KEY

Make your emails
REWARDING +
DELIGHTFUL

For example, my email newsletter has built-in
SOCIAL SHARING

You can also offer special
SNEAK PEAKS

Or give subscribers access to
EXCLUSIVE CONTENT

As long as it makes them feel
SPECIAL

QUICK RECAP:
1. ASK PERMISSION
2. KEEP IT SIMPLE
3. REWARD + DELIGHT
3 Steps for successful emails

THANKS FOR READING!
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