Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Using Content Marketing to Build a Brand with Purpose

3,131 views

Published on

My presentation at the African Digital Summit on how content marketing is the vehicle for building a long-last, purpose-driven brand.

Published in: Marketing
  • High Paying Jobs On Facebook And Twitter... How? ★★★ http://t.cn/AieXiXbg
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is an excellent presentation on growing a brand indeed. Thank you! Please also visit our Slideshare presentations here: https://www.slideshare.net/azammarketing - we provide exclusive insights into how to gain free traffic for your business and much more!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Using Content Marketing to Build a Brand with Purpose

  1. 1. @BrianHonigman#ADSGAM PURPOSE U S I N G C O N T E N T M A R K E T I N G T O B U I L D A B R A N D W I T H
  2. 2. Educate Entertain Convince CONTENT MARKETING @BrianHonigman#ADSGAM
  3. 3. THE ADOPTION OF CONTENT MARKETING IS ON THE RISE. @BrianHonigman#ADSGAM
  4. 4. @BrianHonigman#ADSGAM WHO’S USING CONTENT MARKETING?
  5. 5. @BrianHonigman#ADSGAM WHO’S SEEN SUCCESS WITH CONTENT MARKETING?
  6. 6. @BrianHonigman 57%55% of B2B Marketers ARE UNCLEAR WHAT CONTENT MARKETING SUCCESS LOOKS LIKE According to the Content Marketing Institute of B2C Marketers
  7. 7. @BrianHonigman#ADSGAM Attention spans decreased since 2000 to 8 seconds.
  8. 8. @BrianHonigman#ADSGAM The complexity of the content marketing ecosystem.
  9. 9. @BrianHonigman#ADSGAM Lack of experience and understanding with content marketing.
  10. 10. @BrianHonigman#ADSGAM BECOME PURPOSE DRIVEN.
  11. 11. @BrianHonigman#ADSGAM PURPOSE DIRECTS: WHO, WHAT, HOW, WHEN, WHERE & WHY
  12. 12. @BrianHonigman#ADSGAM Strategy Tactics Purpose
  13. 13. SIMON SINEK’S GOLDEN CIRCLE START WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  14. 14. @BrianHonigman#ADSGAM LEADING WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  15. 15. @BrianHonigman#ADSGAM LEADING WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  16. 16. @BrianHonigman#ADSGAM LEADING WITH WHY WHY? - Purpose HOW? - Strategy WHAT? - Tactics
  17. 17. @BrianHonigman#ADSGAM ARTICULATE YOUR PURPOSE WITH CONTENT
  18. 18. @BrianHonigman#ADSGAM PURPOSE CONTENT
  19. 19. @BrianHonigman#ADSGAM 1. CONTENT COMMUNICATES YOUR PURPOSE WITH: Consistency Value Originality
  20. 20. @BrianHonigman#ADSGAM 2. PURPOSE LEADS TO QUALITY CONTENT ALIGNED TO YOUR AUDIENCE
  21. 21. @BrianHonigman#ADSGAM SPAR’S FOUNDING PURPOSE
  22. 22. @BrianHonigman#ADSGAM Purposeful content in action.
  23. 23. @BrianHonigman#ADSGAM Purposeful content in action.
  24. 24. @BrianHonigman#ADSGAM Content builds a connection.
  25. 25. @BrianHonigman#ADSGAM 3. PURPOSE NARROWS YOUR FOCUS FOR SIMPLICITY
  26. 26. @BrianHonigman#ADSGAM 4. PURPOSE PROVIDES STRONGER UNDERSTANDING OF YOUR BRAND
  27. 27. @BrianHonigman#ADSGAM BURBERRY REVISITS ITS PURPOSE
  28. 28. @BrianHonigman#ADSGAM Purposeful content in action.
  29. 29. @BrianHonigman#ADSGAM Purposeful content in action.
  30. 30. @BrianHonigman#ADSGAM Content builds a connection.
  31. 31. @BrianHonigman#ADSGAM 5. PURPOSE INFORMS WHAT YOUR GOALS ARE
  32. 32. @BrianHonigman#ADSGAM Purpose-driven content can: Differentiate from competitors Engage employees Generate brand awareness Develop thought leadership
  33. 33. @BrianHonigman#ADSGAM Clarifying Your Purpose
  34. 34. @BrianHonigman#ADSGAM CONDUCT AN AUDIT:
  35. 35. @BrianHonigman#ADSGAM INVEST IN 3RD PARTY RESEARCH:
  36. 36. DETERMINE THE PASSION POINTS OF LEADERSHIP:
  37. 37. @BrianHonigman#ADSGAM DOCUMENT YOUR BRAND BLUEPRINT:
  38. 38. @BrianHonigman#ADSGAM STANDING OUT WITH PURPOSE
  39. 39. @BrianHonigman#ADSGAM Content builds a connection. Platform Customers Sales
  40. 40. @BrianHonigman#ADSGAM People connect with emotions, stories & beliefs. Not with profit margins, promotions or products.
  41. 41. @BrianHonigman#ADSGAM BUILD A BRAND THAT’S PURPOSE-DRIVEN USING CONTENT MARKETING
  42. 42. SEND A TEXT TO: +1 480-418-1470 TEXT MSG: CASABLANCA16 Download my free content marketing style guide. OR www.brianhonigman.com/newsletter

×