SlideShare a Scribd company logo
6 Biggest Mistakes Companies  Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight
Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “ The same product costs on average three times the cost to produce” - Tony from   www.Komodo.co.uk
So why are people really on Social Networks? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Tactic vs Strategy No. 1
Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog  –  Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone  Integration with e-commerce, Social Media, PR and Marketing activities are KEY
No. 2 SPAM
No Brand Consistency No. 3
We Don’t Care No. 4
Not Socialising You Business No. 5
Not Engaging Not Responding No. 6
United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have  bought Dave Carroll more than  51,000 replacement guitars UNDERSTAND AND USE IT ...OR
Share : Article, link information that aligns with what you are trying to achieve Advice : As an expert you should offer advice Engage : Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun : Be funny - send links to relevant funny articles Special Offer : Send information about a special offer, promotion, event Start 3 - 5 tweets a day   -  Scheduled using Hootsuite  1 Post a day Pictures : 3 Images at a time Video : Link to a video you have placed on YouTube Press Release : Take a picture and load or link to online article Add Value : Talk around the business and add value to your audience Competitions : Run a competition Poll : Find out what your customer want Best Practice
THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google:  We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we  TWEET  matters and what  we  SHARE  matters & &
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Training
Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media  Training - Mentoring -  Consultancy

More Related Content

What's hot

How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
Ripple6, Inc.
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
Eric Webb
 
The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That Works
Scott Meis
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal Roi
Matt Moog
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social Spotlight
Nick Westergaard
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
Brian Honigman
 
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
Ripple6, Inc.
 
Your Brand Sux - Turning Social Sentiment into Opportunity
Your Brand Sux - Turning Social Sentiment into OpportunityYour Brand Sux - Turning Social Sentiment into Opportunity
Your Brand Sux - Turning Social Sentiment into Opportunity
Microsoft India
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
Brian Honigman
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
Team Eleven
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
Rob Petersen
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
Rob Petersen
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
Nick Westergaard
 
ISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2BISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2B
Amit Klein
 
Organizational Impact of Social Media
Organizational Impact of Social MediaOrganizational Impact of Social Media
Organizational Impact of Social Media
Nick Westergaard
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roi
Jeraldine Phneah
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
Matt Granfield
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
mary huston
 
Fragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartzFragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartz
Ilana Schwartz
 
Case Study: Monster.com
Case Study: Monster.comCase Study: Monster.com
Case Study: Monster.com
Brandwatch
 

What's hot (20)

How To Put Your Brand Into Social Networks
How To Put Your Brand Into Social NetworksHow To Put Your Brand Into Social Networks
How To Put Your Brand Into Social Networks
 
Social Media Training Basics
Social Media Training BasicsSocial Media Training Basics
Social Media Training Basics
 
The Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That WorksThe Power of Conversation - Developing a Social Media Strategy That Works
The Power of Conversation - Developing a Social Media Strategy That Works
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal Roi
 
Google+ Social Spotlight
Google+ Social SpotlightGoogle+ Social Spotlight
Google+ Social Spotlight
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
 
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
You have Twitter and Facebook, but do you have a Comprehensive Social Strategy?
 
Your Brand Sux - Turning Social Sentiment into Opportunity
Your Brand Sux - Turning Social Sentiment into OpportunityYour Brand Sux - Turning Social Sentiment into Opportunity
Your Brand Sux - Turning Social Sentiment into Opportunity
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
 
Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009Tweeting Social Stuff October 2009
Tweeting Social Stuff October 2009
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media And Your Business Strategy
Social Media And Your Business StrategySocial Media And Your Business Strategy
Social Media And Your Business Strategy
 
Social Media Integration
Social Media IntegrationSocial Media Integration
Social Media Integration
 
ISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2BISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2B
 
Organizational Impact of Social Media
Organizational Impact of Social MediaOrganizational Impact of Social Media
Organizational Impact of Social Media
 
How to measure and improve your social media roi
How to measure and improve your social media roiHow to measure and improve your social media roi
How to measure and improve your social media roi
 
Social Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better FriendsSocial Media Monitoring: Brands That Listen Make Better Friends
Social Media Monitoring: Brands That Listen Make Better Friends
 
Social Media Optimisation
Social Media OptimisationSocial Media Optimisation
Social Media Optimisation
 
Fragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartzFragmentation of real estate marketing online marketing group ilana schwartz
Fragmentation of real estate marketing online marketing group ilana schwartz
 
Case Study: Monster.com
Case Study: Monster.comCase Study: Monster.com
Case Study: Monster.com
 

Similar to 6 Biggest Mistakes Companies Make Using Social Media

7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing
Think Digital First
 
Social Media Planning
Social Media PlanningSocial Media Planning
Social Media Planning
Derrick Walker
 
Social Networking For Business Presentation
Social Networking For Business PresentationSocial Networking For Business Presentation
Social Networking For Business Presentation
DeBoone
 
Creating a social_media_plan
Creating a social_media_planCreating a social_media_plan
Creating a social_media_plan
www.makedigitalwork.com
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
Sally Falkow
 
Creating a social media plan
Creating a social media planCreating a social media plan
Creating a social media plan
Mike Abonitalla
 
Creating A Social Media Plan
Creating A Social Media PlanCreating A Social Media Plan
Creating A Social Media Plan
Steve Shepherd
 
Creating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan CairnslocalmarketingCreating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan Cairnslocalmarketing
Cairns Local Marketing
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
Towsley Associates
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
TopRank Marketing Agency
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
Natalie Sisson
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
Web Mentors
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
Maverick Mav
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
Bob Barker
 
Social Media Glance
Social Media GlanceSocial Media Glance
Social Media Glance
Swaransoft OÜ
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
Digital Insights - Digital Marketing Agency
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
Sally Falkow
 
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Ignitus
 
How to use social media
How to use social mediaHow to use social media
How to use social media
Nick Leech
 
Social Media Implementation Slides
Social Media Implementation SlidesSocial Media Implementation Slides
Social Media Implementation Slides
Roderick Low
 

Similar to 6 Biggest Mistakes Companies Make Using Social Media (20)

7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing7 Simple Steps To Using Social Media Marketing
7 Simple Steps To Using Social Media Marketing
 
Social Media Planning
Social Media PlanningSocial Media Planning
Social Media Planning
 
Social Networking For Business Presentation
Social Networking For Business PresentationSocial Networking For Business Presentation
Social Networking For Business Presentation
 
Creating a social_media_plan
Creating a social_media_planCreating a social_media_plan
Creating a social_media_plan
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
Creating a social media plan
Creating a social media planCreating a social media plan
Creating a social media plan
 
Creating A Social Media Plan
Creating A Social Media PlanCreating A Social Media Plan
Creating A Social Media Plan
 
Creating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan CairnslocalmarketingCreating A Social Media Plan Cairnslocalmarketing
Creating A Social Media Plan Cairnslocalmarketing
 
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
Demystifying Social Media for Business
Demystifying Social Media for BusinessDemystifying Social Media for Business
Demystifying Social Media for Business
 
Social Media Marketing Seminar
Social Media Marketing SeminarSocial Media Marketing Seminar
Social Media Marketing Seminar
 
Social Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small BusinessSocial Media Facebook Business Page Marketing- Grow your Small Business
Social Media Facebook Business Page Marketing- Grow your Small Business
 
Learning from listening
Learning from listeningLearning from listening
Learning from listening
 
Social Media Glance
Social Media GlanceSocial Media Glance
Social Media Glance
 
DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011DIT-Social-Media-Session-Jan2011
DIT-Social-Media-Session-Jan2011
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
Mastering Web 2.0: How You Can Integrate New Media to Bring in Money & Promot...
 
How to use social media
How to use social mediaHow to use social media
How to use social media
 
Social Media Implementation Slides
Social Media Implementation SlidesSocial Media Implementation Slides
Social Media Implementation Slides
 

More from Think Digital First

How to Create your Personal Brand, get Noticed and get Paid
How to Create your Personal Brand, get Noticed and get PaidHow to Create your Personal Brand, get Noticed and get Paid
How to Create your Personal Brand, get Noticed and get Paid
Think Digital First
 
How to Build your Personal Brand, get Noticed and get Paid
How to Build your Personal Brand, get Noticed and get PaidHow to Build your Personal Brand, get Noticed and get Paid
How to Build your Personal Brand, get Noticed and get Paid
Think Digital First
 
7 Step Digital Customer Marketing
7 Step Digital Customer Marketing7 Step Digital Customer Marketing
7 Step Digital Customer Marketing
Think Digital First
 
A.I for Business
A.I for Business A.I for Business
A.I for Business
Think Digital First
 
The Future for your Digital Customer
The Future for your Digital CustomerThe Future for your Digital Customer
The Future for your Digital Customer
Think Digital First
 
How to use Social Media to Win New Business
How to use Social Media to Win New BusinessHow to use Social Media to Win New Business
How to use Social Media to Win New Business
Think Digital First
 
Linkedin Masterclass 2017
Linkedin Masterclass 2017Linkedin Masterclass 2017
Linkedin Masterclass 2017
Think Digital First
 
Social Media Trends in 2017
Social Media Trends in 2017 Social Media Trends in 2017
Social Media Trends in 2017
Think Digital First
 
Six Step Social Media Success
Six Step Social Media SuccessSix Step Social Media Success
Six Step Social Media Success
Think Digital First
 
How to Build a Social Media Plan for Success
How to Build a Social Media Plan for SuccessHow to Build a Social Media Plan for Success
How to Build a Social Media Plan for Success
Think Digital First
 
#Hashtag Growth Hacking on all Social Networks
#Hashtag Growth Hacking on all Social Networks#Hashtag Growth Hacking on all Social Networks
#Hashtag Growth Hacking on all Social Networks
Think Digital First
 
How Technology Has Disrupted Sales & Marketing
How Technology Has Disrupted Sales & MarketingHow Technology Has Disrupted Sales & Marketing
How Technology Has Disrupted Sales & Marketing
Think Digital First
 
Grow Your Business with a £2,000 Grant
Grow Your Business with a £2,000 GrantGrow Your Business with a £2,000 Grant
Grow Your Business with a £2,000 Grant
Think Digital First
 
Jamu Australia Case Study 2014
Jamu Australia Case Study 2014Jamu Australia Case Study 2014
Jamu Australia Case Study 2014
Think Digital First
 
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy BusinessTHINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
Think Digital First
 
How to do Your Social Media in 30 Minutes per Day
How to do Your Social Media in 30 Minutes per DayHow to do Your Social Media in 30 Minutes per Day
How to do Your Social Media in 30 Minutes per Day
Think Digital First
 
What you need to know about Pinterest, Twitter and Instagram
What you need to know about Pinterest, Twitter and InstagramWhat you need to know about Pinterest, Twitter and Instagram
What you need to know about Pinterest, Twitter and Instagram
Think Digital First
 
Learn How to Develop your Social Media Strategy in 10 Steps
Learn How to Develop your Social Media Strategy in 10 StepsLearn How to Develop your Social Media Strategy in 10 Steps
Learn How to Develop your Social Media Strategy in 10 Steps
Think Digital First
 
7 steps to accelerate small business growth in 2014
7 steps to accelerate small business growth in 20147 steps to accelerate small business growth in 2014
7 steps to accelerate small business growth in 2014
Think Digital First
 
Content Marketing Masterclass
Content Marketing Masterclass Content Marketing Masterclass
Content Marketing Masterclass
Think Digital First
 

More from Think Digital First (20)

How to Create your Personal Brand, get Noticed and get Paid
How to Create your Personal Brand, get Noticed and get PaidHow to Create your Personal Brand, get Noticed and get Paid
How to Create your Personal Brand, get Noticed and get Paid
 
How to Build your Personal Brand, get Noticed and get Paid
How to Build your Personal Brand, get Noticed and get PaidHow to Build your Personal Brand, get Noticed and get Paid
How to Build your Personal Brand, get Noticed and get Paid
 
7 Step Digital Customer Marketing
7 Step Digital Customer Marketing7 Step Digital Customer Marketing
7 Step Digital Customer Marketing
 
A.I for Business
A.I for Business A.I for Business
A.I for Business
 
The Future for your Digital Customer
The Future for your Digital CustomerThe Future for your Digital Customer
The Future for your Digital Customer
 
How to use Social Media to Win New Business
How to use Social Media to Win New BusinessHow to use Social Media to Win New Business
How to use Social Media to Win New Business
 
Linkedin Masterclass 2017
Linkedin Masterclass 2017Linkedin Masterclass 2017
Linkedin Masterclass 2017
 
Social Media Trends in 2017
Social Media Trends in 2017 Social Media Trends in 2017
Social Media Trends in 2017
 
Six Step Social Media Success
Six Step Social Media SuccessSix Step Social Media Success
Six Step Social Media Success
 
How to Build a Social Media Plan for Success
How to Build a Social Media Plan for SuccessHow to Build a Social Media Plan for Success
How to Build a Social Media Plan for Success
 
#Hashtag Growth Hacking on all Social Networks
#Hashtag Growth Hacking on all Social Networks#Hashtag Growth Hacking on all Social Networks
#Hashtag Growth Hacking on all Social Networks
 
How Technology Has Disrupted Sales & Marketing
How Technology Has Disrupted Sales & MarketingHow Technology Has Disrupted Sales & Marketing
How Technology Has Disrupted Sales & Marketing
 
Grow Your Business with a £2,000 Grant
Grow Your Business with a £2,000 GrantGrow Your Business with a £2,000 Grant
Grow Your Business with a £2,000 Grant
 
Jamu Australia Case Study 2014
Jamu Australia Case Study 2014Jamu Australia Case Study 2014
Jamu Australia Case Study 2014
 
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy BusinessTHINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
THINK #DIGITAL FIRST: 7 Steps to Socially Savvy Business
 
How to do Your Social Media in 30 Minutes per Day
How to do Your Social Media in 30 Minutes per DayHow to do Your Social Media in 30 Minutes per Day
How to do Your Social Media in 30 Minutes per Day
 
What you need to know about Pinterest, Twitter and Instagram
What you need to know about Pinterest, Twitter and InstagramWhat you need to know about Pinterest, Twitter and Instagram
What you need to know about Pinterest, Twitter and Instagram
 
Learn How to Develop your Social Media Strategy in 10 Steps
Learn How to Develop your Social Media Strategy in 10 StepsLearn How to Develop your Social Media Strategy in 10 Steps
Learn How to Develop your Social Media Strategy in 10 Steps
 
7 steps to accelerate small business growth in 2014
7 steps to accelerate small business growth in 20147 steps to accelerate small business growth in 2014
7 steps to accelerate small business growth in 2014
 
Content Marketing Masterclass
Content Marketing Masterclass Content Marketing Masterclass
Content Marketing Masterclass
 

Recently uploaded

Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Nguyen Thanh Tu Collection
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
Nicholas Montgomery
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
BoudhayanBhattachari
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
Amin Marwan
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
Wahiba Chair Training & Consulting
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
ssuser13ffe4
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Excellence Foundation for South Sudan
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
Dr. Mulla Adam Ali
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
MysoreMuleSoftMeetup
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Fajar Baskoro
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
Katrina Pritchard
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
iammrhaywood
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
Celine George
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
Priyankaranawat4
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 

Recently uploaded (20)

Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
 
Film vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movieFilm vocab for eal 3 students: Australia the movie
Film vocab for eal 3 students: Australia the movie
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
B. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdfB. Ed Syllabus for babasaheb ambedkar education university.pdf
B. Ed Syllabus for babasaheb ambedkar education university.pdf
 
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdfIGCSE Biology Chapter 14- Reproduction in Plants.pdf
IGCSE Biology Chapter 14- Reproduction in Plants.pdf
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience How to Create a More Engaging and Human Online Learning Experience
How to Create a More Engaging and Human Online Learning Experience
 
math operations ued in python and all used
math operations ued in python and all usedmath operations ued in python and all used
math operations ued in python and all used
 
Your Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective UpskillingYour Skill Boost Masterclass: Strategies for Effective Upskilling
Your Skill Boost Masterclass: Strategies for Effective Upskilling
 
Hindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdfHindi varnamala | hindi alphabet PPT.pdf
Hindi varnamala | hindi alphabet PPT.pdf
 
Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47Mule event processing models | MuleSoft Mysore Meetup #47
Mule event processing models | MuleSoft Mysore Meetup #47
 
Pengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptxPengantar Penggunaan Flutter - Dart programming language1.pptx
Pengantar Penggunaan Flutter - Dart programming language1.pptx
 
BBR 2024 Summer Sessions Interview Training
BBR  2024 Summer Sessions Interview TrainingBBR  2024 Summer Sessions Interview Training
BBR 2024 Summer Sessions Interview Training
 
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptxNEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
NEWSPAPERS - QUESTION 1 - REVISION POWERPOINT.pptx
 
How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17How to Make a Field Mandatory in Odoo 17
How to Make a Field Mandatory in Odoo 17
 
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdfANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
ANATOMY AND BIOMECHANICS OF HIP JOINT.pdf
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 

6 Biggest Mistakes Companies Make Using Social Media

  • 1. 6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A PROFIT @wvrknight
  • 2. Ratings & reviews Peer to peer sharing discount Embedded Facebook store GroupBuy & Flash sale Refer a friend Social integration Mobile platform Affiliate network “ The same product costs on average three times the cost to produce” - Tony from www.Komodo.co.uk
  • 3.
  • 4.  
  • 5.  
  • 7. Four Step Process Measurement Leads Media mentions Speak opportunity Customer Satisfaction Time To market Positive sentiment Service calls Tactics More prospects Media relations Educate customer Channel partners Move customer service online Trade associations Advertise Four step process for Social Media Selection Business Goals Increase sales Generate leads Thought leadership Product Launch Test Ideas Create Channels Reduce Support Counter Feedback Tools Blog – Content is King Twitter YouTube Facebook Fan Page LinkedIn Community Stumbleupon Website If your strategy is stand alone it will fall alone Integration with e-commerce, Social Media, PR and Marketing activities are KEY
  • 11. Not Socialising You Business No. 5
  • 12. Not Engaging Not Responding No. 6
  • 13. United Breaks Guitar 4 Million People Cost The Airline $180 Million? Which, incidentally, would have bought Dave Carroll more than 51,000 replacement guitars UNDERSTAND AND USE IT ...OR
  • 14. Share : Article, link information that aligns with what you are trying to achieve Advice : As an expert you should offer advice Engage : Industry. Follow them, re-tweet their posts or events and engage in conversations Have fun : Be funny - send links to relevant funny articles Special Offer : Send information about a special offer, promotion, event Start 3 - 5 tweets a day   - Scheduled using Hootsuite  1 Post a day Pictures : 3 Images at a time Video : Link to a video you have placed on YouTube Press Release : Take a picture and load or link to online article Add Value : Talk around the business and add value to your audience Competitions : Run a competition Poll : Find out what your customer want Best Practice
  • 15. THE BIG NEWS Influence Search Rankings Google : YES, we do use it as a signal. It is used as a signal in our organic and news ranking. We also use it to enhance our news universally, by marking how many people share an article Google: We treat links shared on Facebook FAN pages the same way we treat tweeted links. We have NO personal wall data from Facebook What we TWEET matters and what we SHARE matters & &
  • 16.
  • 17. Warren Knight www.warrenknight.co.uk Warren Knight e: warren@warrenknight.co.uk t: @wvrknight Gloople – Making Shopping Social www.gloople.co.uk t: @gloople Tell us What You Think Social Media Training - Mentoring - Consultancy