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How to Start Executing your B2B Content Strategy

  1. How to Start Executing Your B2B Content Strategy Part 1 of 4: Championing Content Marketing in a B2B Organizatio PART 4 OF 4: Developing a B2B Content Strategy Series
  2. I'm a Content Marketing Consultant and CEO of Honigman Media. HI!I’m Brian Honigman
  3. CLEARLY DEFINE GOALS
  4. $ + a First you understood your resources… …which allowed you to plan your content. Now you must identify your goals.
  5. Specific, Measurable, Actionable, Results-oriented and Time-bound SET S.M.A.R.T. GOALS
  6. S.M.A.R.T. GOALS Will be very beneficial when it comes to having a data-driven approach to content.
  7. MAP GOALS TO CONTENT
  8. NOW THAT YOU KNOW YOUR GOALS… …PAIR THEM TO TYPES OF CONTENT MOST LIKELY TO HELP YOU ACHIEVE THEM
  9. HUBSPOT MAPS THEIR GOALS TO THEIR CONTENT VERY WELL WHICH CONTRIBUTES TO THIER SUCCESS
  10. GENERATE SPECIFIC IDEAS FOR CLICAKBLE CONTENT
  11. PAY CLOSE ATTENTION TO YOUR COMPETITION Specifically, what content seems to be working for them.
  12. SKYSCRAPER TECHNIQUE Take your competitions proven content.. …and then one-up them with your improved version THEN EMPLOY THE
  13. Utilize the customer empathy map from part two… YOU CAN ALSO BROADEN YOUR CONTENT SEARCH… …to identify more unique and tailor- made content for your audience
  14. BUILD OUT AN EDITORIAL CALENDAR
  15. ONCE YOU’VE MAPPED OUT YOUR CONTENT the most important thing is to devise a detailed plan highlighting when you will launch your content
  16. COLLABORATION IS THE MOST IMPORTANT THING When it comes to a successful editorial calendar.
  17. THIS MAKES A TOOL LIKE GOOGLE DOCS IDEAL FOR A CONTENT CALENDAR
  18. HERE’S A FREE CALENDAR TEMPLATE! Also included is a detailed article highlighting key concerns for content calendar creation! Check it out!!
  19. CONSISTENCY IS KEY
  20. “80% of success is just showing up. –Woody Allen
  21. YOU COULD IGNORE ALL MY ADVICE AND SUCCEED if the only thing you follow is keeping your content effort consistent
  22. BUT YOU COULD FOLLOW ALL MY ADVICE AND FAIL if the only thing you don’t do is make sure to be diligent with your content efforts
  23. CONSISTENCY WILL HELP YOUR CONTENT GAIN MOMENTUM
  24. AND STICKING TO CONSISTENT GOALS WITH HELP YOU MAINTAIN MORALE… ROI/EFFORT The Gap of Disappointment Investment Required Returns Generated Month 1 Month 6 Month 12 Effort
  25. BUDGET TIME/ RESOURCES FOR DISTRIBUTION
  26. NO ONE SEES IT IF A PIECE OF CONTENT IS LAUNCHED WAS THE CONTENT EVEN LAUNCHED?
  27. GETTING THE WORD OUT ABOUT YOUR CONTENT is the most important thing, especially when you are first starting a content effort
  28. IDEAL RESOURCE SPLIT When first starting a content effort should be… 60% DISTRIBUTION 40% CREATION
  29. ONE FINAL NOTE
  30. THE RESULT OF FOLLOWING THIS LESSON WILL NOT BE A STATIC PLAN
  31. RATHER IT WILL BE THE BEGINNING OF A PATH
  32. USE THIS GUIDE AS A REFERENCE AND STICK WITH IT, BECAUSE REMEMBER…
  33. “ Even the journey of 1,000 miles begins with a single step –Lao Tzu “
  34. CHECK OUT THE OTHER INSTALLMENTS IN THIS SERIES! LIKE THIS DECK? PART 1 Previous PART 2 PART 3
  35. Follow Subscribe Connect THANKS FOR READING! KEEP IN TOUCH!
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