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Why Content Marketers
Should Double Down
on Facebook in 2015
Based on an article that originally appeared on my site.
Reports of my death have been
greatly exaggerated.
–Mark Twain
Facebook’s
Zuckerberg
2X
Facebook’s Stock has Doubled
since its IPO
FACEBOOK
DOMINATES
MOBILE
The Future of Digital is Mobile
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014
73%
of Facebook’s Q1 ad
revenue was from mobile
All 4of the top non-game iOS apps
are Facebook-owned
Any outside content you promote
on these platforms better be
MOBILE-FRIENDLY
FACEBOOK
VIDEO IS

BLOWING UP
4 Billionviews per day on Facebook Video
75%
of Facebook Video
views occur on a
mobile device
FOR MOBILE VIDEO
IS IN
SERIOUS
CONTENTION
WITH
FOR MOBILE VIDEO
IS IN
SERIOUS
CONTENTION
WITH
Get ahead of the Facebook
Video marketing game!
read my article on the nuanced differences
between Facebook Video and YouTube
Direct-to-Platform
PUBLISHING
Facebook is Embracing
t
Update Status Add Photos/Video Create Photo Album
Post
Facebook’s Newsfeed Algorithm dictates the types of
posts users are exposed to and also keeps user’s
attention…
The Newsfeed is
Powerful
Facebook’s newly
released “Instant
Articles” leverage the
power of the
Newsfeed by letting
select publishers
create content native
to the platform…
Direct-to-Platform
PUBLISHING
Content marketers should start planning and
strategizing how to take advantage of
Direct-to-Platform
PUBLISHING
Content marketers should start planning and
strategizing how to take advantage of
This way they can monopolize on
the technology once it becomes
available to the public.
BIG PLANS
FACEBOOK HAS
FOR THE FUTURE
IN 2014 FACEBOOK ACQUIRED
OCULUSVIRTUAL REALITY HAS THE
POTENTIAL TO OPEN UP MANY
INNOVATIVE NEW MARKETING
OPPORTUNITIES
FACEBOOK’S MOST AMBITIOUS PROJECT
PLANS TO USE DRONES TO BEAM FREE
INTERNET (WITH FACEBOOK INCLUDED) TO
DEVELOPING COUNTRIES
ANY WAY YOU LOOK
AT IT ONE THING’S
FOR SURE…
…FACEBOOK’S FUTURE
SEEMS LIKE A SAFE BET
FOR MARKETERS
THANKS FOR READING!
Follow Subscribe Connect
KEEP IN TOUCH!

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Why Content Marketers Should Double Down on Facebook in 2015