If you're not actively investing in Facebook in 2015, now is the time to start allocating more of your content marketing budget to the social network. With a strong foothold in mobile and video, not to mention their future plans with Internet.org and Oculus, Facebook has positioned itself to be a major contenter for year to come.

1. Why Content Marketers
Should Double Down
on Facebook in 2015
Based on an article that originally appeared on my site.

2. Reports of my death have been
greatly exaggerated.
–Mark Twain
Facebook’s
Zuckerberg

3. 2X
Facebook’s Stock has Doubled
since its IPO

4. FACEBOOK
DOMINATES
MOBILE

5. The Future of Digital is Mobile
desktop
mobile
TOTAL USER-BASE
Mobile traffic overtook desktop in 2014

6. 73%
of Facebook’s Q1 ad
revenue was from mobile

7. All 4of the top non-game iOS apps
are Facebook-owned

8. Any outside content you promote
on these platforms better be
MOBILE-FRIENDLY

9. FACEBOOK
VIDEO IS
BLOWING UP

10. 4 Billionviews per day on Facebook Video

11. 75%
of Facebook Video
views occur on a
mobile device

12. FOR MOBILE VIDEO
IS IN
SERIOUS
CONTENTION
WITH

13. FOR MOBILE VIDEO
IS IN
SERIOUS
CONTENTION
WITH
Get ahead of the Facebook
Video marketing game!
read my article on the nuanced differences
between Facebook Video and YouTube

14. Direct-to-Platform
PUBLISHING
Facebook is Embracing

15. t
Update Status Add Photos/Video Create Photo Album
Post
Facebook’s Newsfeed Algorithm dictates the types of
posts users are exposed to and also keeps user’s
attention…
The Newsfeed is
Powerful

16. Facebook’s newly
released “Instant
Articles” leverage the
power of the
Newsfeed by letting
select publishers
create content native
to the platform…

17. Direct-to-Platform
PUBLISHING
Content marketers should start planning and
strategizing how to take advantage of

18. Direct-to-Platform
PUBLISHING
Content marketers should start planning and
strategizing how to take advantage of
This way they can monopolize on
the technology once it becomes
available to the public.

19. BIG PLANS
FACEBOOK HAS
FOR THE FUTURE

20. IN 2014 FACEBOOK ACQUIRED
OCULUSVIRTUAL REALITY HAS THE
POTENTIAL TO OPEN UP MANY
INNOVATIVE NEW MARKETING
OPPORTUNITIES

21. FACEBOOK’S MOST AMBITIOUS PROJECT
PLANS TO USE DRONES TO BEAM FREE
INTERNET (WITH FACEBOOK INCLUDED) TO
DEVELOPING COUNTRIES

22. ANY WAY YOU LOOK
AT IT ONE THING’S
FOR SURE…

23. …FACEBOOK’S FUTURE
SEEMS LIKE A SAFE BET
FOR MARKETERS

24. THANKS FOR READING!
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