Michael Pranikoff, Global Director of Emerging Media at PR Newswire, discusses the evolving landscape of public relations and media engagement at the Inbound Marketing Summit in Boston. He emphasizes the importance of making content accessible and engaging through multimedia, as well as the significance of interaction, intimacy, and influence in audience engagement. Additionally, he highlights the necessity of integrating SEO and social media for effective communication and success measurement.

1. Continuous ConnectionContinuous EngagementMichael PranikoffGlobal Director, Emerging MediaInbound Marketing SummitBoston Oct. 6-7 2010

2. Michael PranikoffGlobal Director, Emerging MediaPR Newswiremichael.pranikoff@prnewswire.comwww.delicious.com/michaelpranikoffTwitter / @mpranikoff

3. Who is my Audience today?Where are they gathering? What are they talking about?

4. JournalistJournalistJournalistFollow The Conversation Twitter Hashtag#IMS10

6. News Traffic LandscapeYahoo ranks as the top global news site. Google News is the second largest online news property in the world in terms of traffic. Yahoo NewsGoogle NewsNew York TimesCNNChina’s QQ.comBBCMSN

10. Traditional Public Relations ModelThe model has changed....Follow The Conversation Twitter Hashtag#IMS10

11. PUSHPhoto credit: http://www.flickr.com/photos/ytruly/2463366156/

12. PULLPhoto credit: http://www.flickr.com/photos/jonathangayman/1028689242/

13. The Power of PUSH&PULLPhoto credit: http://www.flickr.com/photos/alvarezandz/3296307865/

14. Principles to Communicating Your Message TodayMake your contentAccessible

15. Make your contentEasy To View

16. Make your contentEasy To UseFollow The Conversation Twitter Hashtag#IMS10

17. ConsistentCommunicationsMattersFollow The Conversation Twitter Hashtag#IMS10

18. VisibilityPhoto credit: http://www.flickr.com/photos/fortphoto/1746927016/

20. OptimizationMax by PR Newswire

21. EngagementThe 3 I’s of EngagementInteraction– The actions a person takes while present at those touch points

22. Intimacy– The affection a person holds for a brand

23. Influence– The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/

24. Using multimedia in your releases increases journalist and public engagement by 35%.According to internal sample research comparing press releases that contain multimedia with those that do not.Follow The Conversation Twitter Hashtag#IMS10

25. Pew Research Center’s 57% of internet users share links to news stories

26. 30% get news through Social Networks

27. 6% get news via Twitter feedsFollow The Conversation Twitter Hashtag#IMS10

30. SEO & SOCIAL MEDIAARE BUDDIESPhoto credit: http://www.flickr.com/photos/tambako/2387498031/

31. Use Social Media to make your content directional

32. CaseStudy

38. ARCThe ARC Engagement Platformccess your audiences via multi-channel distributioneach them with dynamic multimedia contentonnect, interact, transact and engage

42. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results!Gayle NowakHaggman Advertising

43. Our Shining Example NY Fan Page has hit more than 1000 fans within four hours of launching our campaign.....So exciting to see such results!Gayle NowakHaggman Advertising

44. blogblogfan siteblogblogfan sitenews sitecompany siteblogARC Content Updates

45. Examine Activitythe

46. How Will You Measure Your Success?Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/

47. PR Newswire Social Media MetricsHow Will You Measure Your Success?Photo Credit: http://www.flickr.com/photos/ppdigital/2327029777/

48. ListenAnalyzeStrategizeEngageRepeatSource: http://thecoolgadgets.com/wp-content/uploads/2009/09/8-phaser-laser-gun.jpg

49. Michael PranikoffGlobal Director, Emerging MediaPR Newswiremichael.pranikoff@prnewswire.comwww.delicious.com/michaelpranikoffTwitter / @mpranikoff