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Guest Blogging for Business

Guest blogging has become a powerful tool to help build your personal brand, your business or help build both concurrently. As one of the many methods of content marketing, guest blogging gives the writer the ability to generate links, drive traffic, establish thought leadership and most importantly, cultivate relationships. With examples of prolific guest bloggers like Kristi Hines, Leo Widrich, Ekaterina Walter and Gregory Ciotti, the presentation defines what guest blogging is, why it is important, how to do it and success stories.

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How to Stand Out in Your 
Industry with Guest Blogging 
HI! I’m Brian Honigman 
I’m a Marketing Consultant, 
Speaker and Writer. 
Part 2: Content Creation.
HI! I’m Brian Honigman 
I’m a Marketing Consultant, 
Speaker and Writer.
“It’s hard over time to make a 
commitment to putting your ideas 
out there, but it is one of the most 
powerful things you can do to 
establish your expertise.” 
“ “ Dorie Clark, 
HBR Contributor, Professor at 
Duke Fuqua & Marketing Strategist
WHAT IS GUEST BLOGGING? 
WRITER WORKS FOR 
COMPANY OR IS 
INDEPENDENT 
WRITER CONTRIBUTES CONTENT 
TO BLOGS OF OTHER 
COMPANIES OR PUBLICATIONS
I WANT 
YOU 
TO GUEST 
BLOG
WHY GUEST BLOGGING?

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Guest Blogging for Business

  • 1. How to Stand Out in Your Industry with Guest Blogging HI! I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer. Part 2: Content Creation.
  • 2. HI! I’m Brian Honigman I’m a Marketing Consultant, Speaker and Writer.
  • 3. “It’s hard over time to make a commitment to putting your ideas out there, but it is one of the most powerful things you can do to establish your expertise.” “ “ Dorie Clark, HBR Contributor, Professor at Duke Fuqua & Marketing Strategist
  • 4. WHAT IS GUEST BLOGGING? WRITER WORKS FOR COMPANY OR IS INDEPENDENT WRITER CONTRIBUTES CONTENT TO BLOGS OF OTHER COMPANIES OR PUBLICATIONS
  • 5. I WANT YOU TO GUEST BLOG
  • 8. BUILD LINKS & BYLINE
  • 9. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP PUBLICATIONS
  • 10. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP BRANDS
  • 11. ESTABLISH THOUGHT LEADERSHIP VIA ASSOCIATION WITH TOP LEADERS RICHARD BRANSON MELINDA EMERSON ANGELA AHRENDTS
  • 12. BUILD RELATIONSHIPS WITH... EDITORS WRITERS CLIENTS
  • 13. HOW DO I GUEST BLOG?
  • 14. STEP 1: BECOME A CONSISTENT CONTRIBUTOR ON YOUR OWN BLOG
  • 15. STEP 2: IDENTIFY RELEVANT TARGET BLOGS AND PUBLICATIONS TO PITCH
  • 16. STEP 3: LOCATE AN EDITOR OR FOLLOW THEIR FORM/PROCESS
  • 17. STEP 4: CRAFT A QUALITY PITCH
  • 18. STEP 5: WRITE ARTICLES THAT MATCH THE BLOG’S AUDIENCE & YOUR OWN Topics you know and that your audience like. Publications whose audience might be recpetive to those topics
  • 19. STEP 6: PROMOTE YOUR CONTENT ACROSS YOUR NETWORK
  • 20. STEP 7: REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT. REPEAT.
  • 21. EXAMPLES OF GUEST BLOGGING SUCCESS!
  • 22. EXAMPLE #1 EKATERINA WALTER CMO AT BRANDERATI; AUTHOR; SOCIAL MEDIA TRAILBLAZER; FORMERLY SOCIAL MEDIA @ INTEL WSJ BESTSELLER
  • 23. EXAMPLE #2 LEO WIDRICH CO-FOUNDER & CMO OF BUFFER, PROLIFIC GUEST BLOGGER BUFFER ACQUIRED 100,000 USERS IN FIRST 9 MONTHS VIA GUEST BLOGGING (SOURCE: SEARCH ENGINE WATCH)
  • 24. EXAMPLE #3 49,022 CLICKS DRIVEN FROM MY GUEST BLOGGING EFFORTS IN GOOGLE A MONTH, THAT’S 588,264 CLICKS A YEAR. (SOURCE: GOOGLE WEBMASTER TOOLS)
  • 25. THANKS FOR LISTENING! ANY QUESTIONS? ! @BRIANHONIGMAN ! BRIANTHONIGMAN@GMAIL.COM VIEW THIS DECK HERE: http://bit.ly/guestblogging101