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Measuring Success on Facebook, Twitter & LinkedIn

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Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

Published in: Marketing, Social Media
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Measuring Success on Facebook, Twitter & LinkedIn

  1. Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman
  2. @BrianHonigman Steps for Measurement on Any Social Channel
  3. @BrianHonigman Identify the Audience
  4. @BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
  5. @BrianHonigman Understand Your Goals
  6. @BrianHonigman Channel Specific Metrics
  7. @BrianHonigman Tools for Channel Measurement
  8. @BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
  9. @BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers
  10. Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6
  11. @BrianHonigman Facebook Content Types
  12. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  13. @BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic
  14. @BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
  15. @BrianHonigman Twitter's Audience
  16. @BrianHonigman Twitter Content Types
  17. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  18. @BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic
  19. @BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
  20. @BrianHonigman
  21. @BrianHonigman LinkedIn Content Types
  22. @BrianHonigman Social Litmus Test: Does Your Goal Work Here?
  23. @BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics
  24. @BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers
  25. Questions!? @BrianHonigman

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