Learn about what the recent Facebook & Instagram data changes mean for you as a Simply Measured Customer.

1. Facebook & Instagram
Data Changes:
What This Means For You
WEBINAR
Social Success Academy

2. Audio Information
● Download the Media Player for audio
Questions
● Please submit questions in the questions box
● Will be addressed during Q&A
Housekeeping

3. Today’s Speakers
Agasthya Upadhya
Director of Product
Tazi Flory
Customer Success Manager
Skylar Piro
Sr. Customer Success Manager

4. Agenda
● Social Market Overview
● Channel Updates
● Your Data in Simply Measured
● Q&A

5. Social Market Overview

6. ● Political data firm that was hired during the election
campaign in 2016
● Gained access to private information on about 87
million Facebook users
● Started the push towards stricter privacy laws
● Pivotal moment in how culture is thinking about what
they consume on social media & info about
themselves they make available
Data Privacy Laws - Cambridge Analytica

7. ● GDPR = General Data Protection Regulation
in the European Union
● Aims to give data control back to the citizens
within the EU
● Companies have to be “GDPR Compliant”
○ Data controllers must be able to prove
“consent” by users (opt-in) and consent
may be withdrawn
Data Privacy Laws - GDPR Compliance

8. ● Moving towards “personal connections” and
“meaningful social interactions”
● Public content will show less on news feeds,
giving room for accounts that you’ve engaged
with previously
● Impacts small businesses who are trying to
expand organic reach and increase follower
growth
Facebook Algorithm Changes

9. ● Hashtag & Profile Links in Bio
● Newer posts are being displayed first, along with
relevance
● “New Posts” button that allows you to choose
when you want to refresh instead of the current
auto refresh
Instagram Algorithm Changes

10. ● On April 4, Facebook announced that they will begin
to restrict data affecting ALL third party social apps
using Instagram and Facebook.
● Limited access to the guest list on Facebook Events
● No longer be able to access member lists of a
Facebook Group
● Page information only available to apps providing
useful services to the community
● Instagram public user profile information and
activity restricted
Instagram & Facebook Data Changes
*Changes to Affect YOU
on April 30, 2018

11. ● Aligning with Social Networks more important
than ever
● Data access changes will affect any and every
tool involved in social analysis.
● Type of vendor determines impact
○ Point solutions might see outsized
business impact
The Impact on Third Party Vendors

12. ● Know about future changes first
● The closer we are to FB & IG, the closer you are
● Highest level of data accuracy available
● Educational content about latest changes
Facebook Marketing Partner & Instagram Partner Program

13. Social Channel Updates

14. A Word From Justyn...
“I generally think the changes are healthy for the ecosystem—social requires trust to
thrive and these changes will create a more 'well-lit' environment. There will certainly be
an adjustment period for everyone around the table, but it should be a net positive. Given
Sprout's areas of focus and emphasis on authentic/organic engagement, this doesn't
change much for us as a platform. What's old is new again: marketers need to focus on
creating value. There are no shortcuts.”
Justyn Howard
CEO, Sprout Social

15. Instagram Strategy
Facebook Strategy

16. ● Verified ownership
● More important to be creating quality
content on Facebook
○ Users will have more control over the
brand content they are seeing
● Understand your target audience
● Be strategic about content that you
are posting
Facebook Strategy

17. ● Advertisers have to confirm identity and location for
authorization from Facebook
● Prohibited from running political ads until authorized
● Ads will be clearly labeled as “Political Ad” with
“paid for by” next to it
● People who manage pages with large numbers of
followers need to be verified
● Increasing transparency around ads and Pages on
Facebook to increase accountability for advertisers
Advertisements on Facebook

18. ● Everyone on Facebook will be asked to review important
information about how Facebook uses data and make
choices about their privacy
● Gives you the choice to allow Facebook partners to use
your data to show you ads
● Your choice to continue to share and let Facebook use
information about political, religious, or relationship
information on your profile
● People in EU and Canada the option to turn on face
recognition to protect privacy and improve experience.
Facebook Privacy Protections

19. Instagram Strategy

20. ● Limited options on type of profiles you can track
○ The scope of competitive analysis could
potentially change
● Ensuring your Instagram account is linked to a
Facebook Business Profile is essential
○ Stories, impressions, daily reach
● What is a business profile?
Instagram Strategy

21. ● Author information restricted–identifying influencers
more difficult
● Trickier to identify audience of influencers
● Relationship between brand and influencer changing
○ Do not currently need pw & user info to track
Listening & Influencer Marketing

22. Your Data in Simply Measured

23. The Importance of Authentication

24. ● Data will stay the same
● Profiles authenticated within FB & SM
Facebook Insights

25. Instagram Insights

26. ● Track profiles that are Instagram Business Profiles - our team is exploring potential options for access
Competitive Tracking

27. ● No longer see any author details for
posts that are found on Instagram
○ Inclusive of Name, Follower
Count, Post Count, and Profile
Picture
● Identify people by engagement
Influencer Reporting

28. Retroactively Look at Your Data

29. ● Social Networks: Continuing to investigate and
adapt to changes
● Simply Measured: Resolving issues with least
amount of customer impact and continuing to
deliver value
● Owned analysis: Will still remain available to
you– everything that’s crucial to you now will
continue to be crucial
The Future of Social Analytics

30. Q&A

31. Thank You