Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Facebook, Twitter and their myriad of social networking cousins are not a fad. Mastering these new communication models is necessary for the vitality of any non-profit organization. (Presented at the Texas Council on Family Violence Executive Directors' Conference)
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Facebook, Twitter and their myriad of social networking cousins are not a fad. Mastering these new communication models is necessary for the vitality of any non-profit organization. (Presented at the Texas Council on Family Violence Executive Directors' Conference)
Western Wake Real Estate Professionals PresentationBobby Carroll
While many real estate professionals have taken the plunge in to social media marketing many are sitting on the sidelines wondering if it really works or is it a monumental waste of time. Consumers are talking about real estate and real estate professionals. The question is are you listening to see if home buyers and sellers are going "wall to wall" with their Facebook friends chatting about you or the market? Watch this presentation see why you can longer afford to sit on the sidelines of social media. It's time you listened, connected and engaged with your audience!
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
Presentation: Presence and Personality
Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies
Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.
Social Media Best Practices in Higher Education by Barbara RozgonyiBARBARA ROZGONYI
Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, costeffectiveness and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options. The good news is that you don’t have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you’ll be fine. In this presentation, you will learn:
* The strengths and weaknesses of the major social media platforms as marketing and public relations tools.
* How to choose the right tools for a campaign.
* Strategies for tracking performance and measuring success.
Come out Wednesday September 25th to a panel hosted by the Tribeca Flashpoint Academy at Chicago's Social Media Week. The focus of the panel is personalized data information systems and how they are changing the framework for marketing, ecommerce, social media and more. The panel features leaders in the field including Tribeca Flashpoint Academy's own Howard Tullman.
For more information about the Tribeca Flashpoint Academy and their involvement in Chicago's Social Media Week please visit http://www.tfa.edu/.
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Social Media Workshop Presentation for Parks and Rec BARBARA ROZGONYI
Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.
Presentation: Presence and Personality
Presented by: Sheerah Singer, Director of Marketing & Communications, Empire Wealth Strategies
Just to be online isn’t enough anymore. The whole purpose of social media is to have a more immediate interaction between people, to build those lasting relationships. If you are going to be online you want to make sure that your profile is robust and your prepared to be responsive to your audience. Another major element of being online is personality. You are competing with hundreds if not thousands of other professionals using social media platforms as yellow pages and you need to stand out. Adding personal elements goes a long way to bridging the gap of online interactions for creating personal relationships. Presentation will include real life personal and business success stories illustrating these points.
Social Media Best Practices in Higher Education by Barbara RozgonyiBARBARA ROZGONYI
Presented at the April 7, 2011 AQIP Colloquium in Chicago. Explore what it takes to become the higher education destination your stakeholders and community look up to (OR admire? respect? adore? esteem? search for?) in a increasingly competitive and dynamic environment. Learn how to align your commitment to quality and continuous improvement, your leadership, and your branding with a simplified and integrated system using web search, social media, content marketing, and public relations. For more information, contact Barbara Rozgonyi at 630.207.7530 or connect @corywestmedia.com.
Reviewing the current state of Social Media, how to use Social Media and Social Networks for businesses purposes. Social Media Marketing and PR 2.0
http://extanz.com
Social media marketing, in its many forms, has taken the business world by storm. The compelling speed, costeffectiveness and customer engagement benefits of social media campaigns are rewriting the rules of marketing. But so much is happening so fast that it’s impossible to keep track of all the options. The good news is that you don’t have to boil the ocean. Effective social media campaigns require a disciplined approach to setting strategy, choosing tools and building customer affinity. Stay focused and you’ll be fine. In this presentation, you will learn:
* The strengths and weaknesses of the major social media platforms as marketing and public relations tools.
* How to choose the right tools for a campaign.
* Strategies for tracking performance and measuring success.
Come out Wednesday September 25th to a panel hosted by the Tribeca Flashpoint Academy at Chicago's Social Media Week. The focus of the panel is personalized data information systems and how they are changing the framework for marketing, ecommerce, social media and more. The panel features leaders in the field including Tribeca Flashpoint Academy's own Howard Tullman.
For more information about the Tribeca Flashpoint Academy and their involvement in Chicago's Social Media Week please visit http://www.tfa.edu/.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
Creating great original content consistently ranks as one of the top priorities for marketers. But how do you know what content and campaign elements struck a cord with your consumers? Watch this webinar to learn how to use social media to create powerful content, track consumer responses, and evaluate content performance, specifically:
Discover brand values and experiences that resonate with consumers
Identify best-performing content for your brand
Measure campaign performance over time
During the webinar, we’ll discuss examples from the automobile industry and the Pepsi Superbowl Halftime campaign.
Social media is arguably one of the strongest and most affordable marketing tools available to MSPs today. So why aren’t you doing more? In a recent survey, 76% of marketers said social media is actually helping their companies close deals.
Additionally, social media is a great way to build the company culture, be seen and heard by partners, prospects and customers and learn a lot more about what makes the market tick.
In this webinar, our experts from WhiteFox will provide you the Cliff notes on best practices around Social Media including where to play, how to play, what and when to post, who to engage with and what to avoid.
Guest speakers include:
• Marie Rourke, president, WhiteFox Marketing
• Nicole Reisberg, social media strategist, WhiteFox Marketing
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Anvil Media: Online Reviews Workshop by Kent Lewis for SolarWorld Anvil Media, Inc.
This presentation was given at the SolarWorld Installer Summit 2015 in Portland by Kent Lewis, Anvil Media President. The topic is managing your reputation online with customer reviews.
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Internet marketing dave morse - august 2010 - publicDave Morse
Internet marketing training course for small businesses and entrepreneurs - covers positioning, goal setting, search engine optimization, content marketing, social media, email marketing, lead management and web analytics.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
10 Steps to Selling Social Media to Disengaged Managers and ClientsEric Schwartzman
Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Social Marketing to the Business Customer: It's Time to Get Serious About B2BEric Schwartzman
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
Delivered at the Plastics News Executive Forum on March 8, 2011 in Summerlin, Nevada by Eric Schwartzman. [CC] Feel free to use but please attribute www.ericschwartzman.com.
f you find this policy useful, I hope you'll consider sharing it with your social network on Twitter, Facebook or Linkedin. If you'd like to blog or reference this policy in another work, please use the phrase "social media policy template" as your anchor text and attribute it to www.ericschwartzman.com.
Social Media Training at AED by Eric Schwartzman. This is Day 1 of a 2-Day Seminar delivered on Nov. 9, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Social Media Manager's Workshop
1. Social Media Manager’s Workshop
by Eric Schwartzman
Las Vegas, Nevada
April 29-30, 2015
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Copyright 2015 - All Rights Reserved Social Media Manager's Workshop - May 2015 www.complysocially.com
2. Salt Lake Olympics
Britney Spears
What I Did
Star Wars 30th Anniversary
Pussycat Dolls
Academy Awards
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3. What I Do
@ericschwartzman
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4. Social Media Strategy
! Selling the Value of Social Media
! Content Marketing
! Social Media Policies
! Employee Ambassador Programs
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5. Selling the Value of Social Media
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7. Selling the Value of Social Media
Case Study: http://www.ontherecordpodcast.com/chatter
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8. Selling Social Media: Build a Coalition
• Look for early adopters on Linkedin
• Evaluate their sophistication by checking group memberships and recommendations
• Search Google for influencers at your company using Twitter
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9. Selling Social Media: Find Your Competitors
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10. Selling Social Media: Find Your Competitors
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11. Selling Social Media: Find Your Partners
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12. Selling Social Media: Find Your Competitors
https://followerwonk.com/bio
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13. Selling Social Media: Compare Social with Mainstream
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14. Selling Social Media: Compare Reach
https://siteanalytics.compete.com
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15. Selling Social Media: Look for Impact on Reputation
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16. Selling Social Media: Respect Corporate Culture
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18. Best Practices: B2C
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19. Comment Policies
Source: Monsanto Blog
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20. Sneeze Posts
Source: Monsanto Blog
20
http://ow.ly/Mg2Nc
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21. Best Practices: B2B 21
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22. Best Practices: Top Tactics
http://cdn2.hubspot.net/hub/53/file-1589882006-pdf/HubSpot-State-of-Inbound-2015.pdf
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23. Best Practices: Top Tactics
http://contentmarketinginstitute.com/2015/01/research-driven-insights-content-marketing/
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24. Best Practices: B2C
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25. Best Practices: G2C
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29. Employee Ambassador Programs
Access - Chunked up content
serves employees of different
knowledge levels !
Supplemental
Content!
Engaging – HD video with full
motion graphics!
Modern Interface!
Mobile Access!
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30. ASSESS KNOWLEDGE
TRANSFER
Touch screen friendly
accommodates the
mobile workforce!
Auditable - Standard SCORM 1.2 or
AICC tracking. Capable of triggering
access.!
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31. CERTIFY
COMPLIANCE
Minimize Risk – Mandatory
social media compliance
training reduces risk and
improves performance!
Ensures
employees can
use social media
in a manner that
is consistent with
company values!
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33. User Experience
! Impact on Reputation
! Proximity
! Attribution
! Communications Framework
! Engagement Methodology
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34. Impact on Reputation
1. Bad in-Site Search
2. PDF Files for Online Reading
3. Not Changing the Color of Visited Links
4. Write for the online. Not Print. Tricks:
• Subheads
• Bulleter lists
• Highlighter words
• Short paragraphs
• General to specific
• Simple language
5. Low Search Engine Visibility
6. Opening New Browser Windows
7. Not Answering Users' Questions
http://www.nngroup.com/articles/top-10-mistakes-web-design/
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35. Proximity
If we don't do
that at Dell.com,
it's going to be on
CNET or
somewhere,
Michael Dell says.
I'd rather have
that conversation
in my living room
than in somebody
else's.
http://www.cnnmon.ie/dell-value-prop
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37. Proximity: Links, Widgets and Embeds
Links
Widgets
Embeds
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38. Embedding Embassies in the Homeland
Embassies
Homeland
YouTube Widget
Flickr Widget
Facebook Like Box
Twitter Widget
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39. Attribution – The Story and the Storyteller
The messenger is more important than message
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40. Attribution – Winning Hearts and Minds
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41. Attribution: Doubt as a Strategy
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42. Trust in Sources
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44. Overcoming Trust Deficits via Social
Audiences: Deliver
messages to proponents via
internal channels, and
opponents/prospects via
external messengers.
Sources: Overcome bias
by delivering message thru
internal and external
sources.
Objective: Communicate
your story effectively and
efficiently via social media.
Your
Message
Your Social
Media
Accounts
Employee
Ambassadors
Proponents
Allies
External
Experts
Influencers
Opponents
Prospects
Low
Trust
High
Trust
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45. Overcoming Trust Deficits via Social
Audiences: Deliver
messages to proponents via
internal channels, and
opponents/prospects via
external messengers.
Sources: Overcome bias
by delivering message thru
internal and external
sources.
Objective: Communicate
your story effectively and
efficiently via social media.
Your
Message
Your Social
Media
Accounts
Employee
Ambassadors
Proponents
Allies
External
Experts
Influencers
Opponents
Prospects
Low
Trust
High
Trust
Training
Clumsy
Curation Tool
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46. Optimizing Workflows to Regions Posts
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47. Optimizing Workflows: Content Library
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48. Case Study: US Embassy Cairo Hootsuite
• 60 seats allocated ~ 10 active
• Using “assign” feature to route, solicit and deliver
responses to consular questions
• Conducting tweets chats on the platform.
Popularity depends on the subject matter.
• PAO uses iPhone to approve tweets remotely
• User drafts
tweet in
Hootsuite
Triggers Email
Notification to PAO
• PAO edits,
approves or
rejects tweet in
Hootsuite
Triggers Email
Notification to User
• User releases at
will or schedules
tweet for
upcoming
release
Users can
collaborate on
scheduling
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49. Reverse Engineering Lists
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51. Filtering Twitter Lists in Hootsuite
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52. Hootsuite User Demo
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53. EXTERNAL: Public Advocacy with Storify
Tweet from
@wildlife_tech
is attributed to
the Storify user
Possible to
tweet original
message from
@wildlife_tech
Second sharing option
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54. EXTERNAL: Public Advocacy with Tint Up
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55. Content Development Framework
Use Twitter List
Members to
invite attendees
Record MP3 at
freeconferencecal
ling.com
If possible, stream live
via Meerkat and/or
Periscope
Feed to iTunes
Monitor inbounds to
site share 3rd-party
coverage
High
Trust
Internal Distribution
To Proponents Allies
External Distribution
Low
Trust
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56. Search Engine Optimization
! Strategy
! Citation Indexing
! Optimization
! Case Study
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57. SEO Strategy: Anticipating Arrivals
Photo by
Juandazeng
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58. SEO Strategy: Anticipating Arrivals
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59. SEO Strategy: Anticipating Arrivals
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60. SEO Strategy: Rank vs. Relevance
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62. Case Study: Inbound Links
62
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63. Case Study: Inbound Links
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64. Case Study: Guest Blogging for Link Rank
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66. Case Study: Inbound Links
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67. Case Study: On-Page Optimization
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68. The anchor text or link label is the visible, clickable text. Like
this hyperlink.
Anchor text is how Google determines relevance.
Poor hyperlink usage:
They have the widest selection of baseball gloves. To visit
their store, click here.
A better way of linking would be:
They have the widest selection of Baseball Gloves online.
Off-Page Optimization: Anchor Text Links
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69. Basics: Off-Page SEO
Brower Page Titles -or-
Title Tags
Meta Page Descriptions -
or- Meta Descriptions
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70. Meta: Browser Page Titles Meta Descriptions
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71. Common Errors: Length
Title is 150 characters with
spaces. Should be 60 max.
Meta Description is 153 characters with
spaces. Should be 160 max.
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72. SEO Exercises
1. Google Related Search
2. Google Trends
3. Google Keyword Tool
4. Density Analyzer
5. Tracking Inbounds with Open Site Explorer
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73. Case Study: On Page SEO
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74. Case Study: On Page SEO
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75. Case Study: On Page SEO
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77. 1. Launch a Blog http://www.blogger.com
2. Embed a Photo http://bit.ly/embed-photo
3. Embed a Video http://bit.ly/embed-vid
4. Embed a PowerPoint http://bit.ly/embed-deck
5. Embed a Tweet Button http://bit.ly/tweet_badge
6. Embed a Page Plugin http://bit.ly/page-plugin
Exercises
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78. Social Media Manager’s Workshop
DAY TWO AGENDA
1. Monitoring
! Netvibes
! Radian6
2. Crisis Prevention
! Governance
! Security
3. In Practice
! Audio
! Video
! Text
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79. Monitoring with Netvibes
1. Dashboard Set-Up
2. Adding and Customizing Widgets
3. Adjusting Views, Tabs and Layout
4. Widget and Reader Views
5. Content Curation
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80. Monitoring with Radian6
1. Topic Profile Set-Up
2. River of News and Analysis Widgets
3. Conversation Cloud Widget
4. Influencer Widget
5. Insight Manager Filters
6. Mobile App
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81. Case Study: Boolean Corpus
contains also contains does not contain
acidification #ocean LGBT
antarctic treaty climate change god
antarctica AND environment environment furniture
antarctica AND ice sheet global warming
arctic council ocean
atmospheric AND ocean policy
biodiversity AND ocean save
environmental protection in antarctica
freedom of navigation
glaciers melting
greenland AND ice sheet
indigenous AND antarctica AND sustainabale development
indigenous people AND arctic
law of the sea
maritime security
mercury AND contaminated
mercury AND contamination
ocean acidification
ocean health
our ocean
pollution AND ocean
reef AND pollution
rising sea level
sea ice
sea level AND coastal communities
sea level rise
thawing
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82. Conversations by Topic (30-Day Sample)
TOP 5 ISSUES
1. Climate Change
2. Conservation Water
3. Wildlife Trafficking
4. Oceans Polar Affairs
5. International Health Biodefense
1
3
2
4
5
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83. Top 5 Issues by Media Type
International
Health
Biodefense
Wildlife
Trafficking
Oceans Polar
Issues
Climate Change
Conservation
Water1
3
2
4 5
ISSUES ON TWITTER
1. Climate Change
2. International Health
Biodefense
3. Oceans Polar Affairs
4. Wildlife Trafficking
5. Conservation Water
ISSUES ON FACEBOOK
1. Wildlife Trafficking
2. Oceans Polar Affairs
3. Conservation Water
4. Climate Change
5. International Health
Biodefense
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84. Methodology of Our Study
Sources:
• Blogs
• Facebook
• Forums
• Images
• Mainstream News
• MySpace
• Twitter
• Videos
Regions:
Argentina
Bolivia
Brazil
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Guyana
Haiti
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Saint Kitts
Saint Martin
Uruguay
Languages:
English
Portuguese
Spanish
Period:
Last 90 Days
Posts:
2,836
Contains Also Contains Does Not Contain
finanças das pmes angel investor Ebloa
financiamento para empreendedores bridge loan Gaza
financiamento para o empreendedorismo capital de giro Ukraine
financiamento para startups capital de trabajo
finanzas para las empresas pequeñas y medianas cuasicapital
fondo de inversiones para una empresa pequeña dinero
fondos para empezar empréstimo
fondos para los empresarios financiamento
fund entrepreneurs financiamiento
funding for entrepreneurs inversion
funding for start up investimento
fundo de investimento para pequenas empresas investimento de capital
fundo para empreendedores linea de crédito
fundos para startups linha de crédito
growth of small and medium enterprises loan
pequena empresa participação societária
pequeña empresa pitch
pequena y média empresa préstamo
pyme private placement
small and medium enterprise development recursos financeiros
small business investment fund recursos financieros
small medium enterprise development seed funding
SME finance series A round
SME financing series A round
sources for finance for sme series B round
start up funds sustainability
women entrepreneur sustainable
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85. By Media Type
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89. Discussions about SME Finance in LAC
by Topic: Last 90 Days
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90. Social Media Crisis Prevention
! Governance
! Disclosure
! Privacy
! Security
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101. Risk of Non-Compliance
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102. Cost of Non-Compliance
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103. Cost of Non-Compliance
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104. Secure Passwords
• At least 8-characters, with numbers, upper and lower
case and special characters.
• First letter of each word from a saying, title or song,
or a favorite line from a movie.
• Change your password at the beginning of the week
or during a period which you know you’ll be using it
regularly.
• Use different passwords for different accounts.
• Consider an appliance like:
! Account Logon (www.accountlogon.com)
! LastPass (http://lastpass.com)
! Roboform (www.roboform.com)
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105. Social Media Communications in Practice
! Audio
! Video
! Text/Images
! Sharing Best Practices
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106. Audio
! Production
! Post-Production
! Releasing
! Sharing
http://bit.ly/podcasting-resources
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107. Podcasting – Resource Requirement
Audio Interview Podcast - Production Schedule
1. Get guest 30 minutes
2. Prep for interview 30 minutes
3. Record Interview 60 minutes
4. Edit Audio 30 minutes
5. Text transcript 60 minutes
6. Add Hyperlinks 15 minutes
7. Source and embed art 30 minutes
8. ID3 Tag MP3 15 minutes
9. Upload to the Web 30 minutes
10. Share on Social Media 60 minutes
Total 6:00 hours
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108. Video
! Production
! Post Production
! Releasing
! Sharing
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109. Periscope App – Dept. of the Interior Demo
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110. Meerkat App – Ashton Kutcher
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111. Text
! Production
! Post Production
! Publishing
! Sharing
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112. Facebook – Setting Layout
Best Practice!
Verified Account Yes
Mobile Safe Account Name No
Mobile Safe Cover Image No
Historical Timeline No
Pins Posts No
Highlights Posts No
Comment Policy No
Visually Distinct Profile Picture No
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113. Facebook Commenting Policies
NASA’s Policy
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114. Case Study: WEF Facebook Timeline
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117. Facebook - Posts
Best Practice!
Hashtags
Profile Page Tags
Geotags
Shares Images
Shares Links
Shares Video
Edits Meta Data
Asks Questions
Comment Spam
Page Tag
Geotag
Edit Meta Data
Geotag
Page Tag
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118. Facebook Posts
Page Tag
Ask for LIKES COMMENTS
Geotag
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119. Facebook Posts
Geotagged posts
may appear on the
tagged Page’s wall
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121. Twitter – Settings Layout Best Practice!
Verified Account Yes
Mobile Safe Account Name Yes
Mobile Safe Cover Image Yes
Pins Posts No
Visually Distinct Profile Picture No
Pinned to Top
Unbranded Pic
Unbranded ID
Informal,
Unbranded Bio
Terms of Use
Subscriber
oriented tweet
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123. Tweet Best Practices
User tag
Hashtag
Link
Image
Pinning
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124. Tweet Best Practices
User tag
Hashtag
Link
Needs image and geotag.
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125. Tweet Best Practices
Hashtag
Image tags
Needs link and geotag.
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131. Facebook Post: Best Practices Case Study
Status Update
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132. Sharing Links to Blog Posts
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135. Facebook Post Case Study
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136. Business Case for Social Media
BenefitsofUsing
SocialMediaforWork
50%
26%25%
MORE
PRODUCTIVITY1
MORE
EMPLOYEE
ENGAGEMENT3
MORE
PROFITABLE2
Baseline
without
social
media
BUSINESS
CASE FOR
SOCIAL
MEDIA
SOURCES:
1. McKinsey Co, Unlocking value and productivity through social technologies - http://bit.ly/25-more-productivity
2. Capgemini/MIT, How Digital Leaders Outperform their Peers - http://bit.ly/26-more-profitable
3. Society for Industrial and Organizational Psychology - http://bit.ly/50-more-engaged
SOCIAL
MEDIA
AverageLegalCostto Defend
Discrimination
Claim
$162K
$250K
$310K $500K
$575K
Employment
Related
Copyright
Infringement
LibelClaim DataSecurity
BreachClaim
SOURCES:
Conflict Solutions Center - http://bit.ly/discriminationclaim I Employment Claim - http://bit.ly/employmentclaim
Wessels Arsenalut LLC - http://bit.ly/copyright-claim I Legal Project - http://bit.ly/libelclaim
Net Diligence - http://bit.ly/dataclaim
RisksofSocialMedia
Video Prank at Domino’s
Taints Brand
US Airways tweets vulgar image
to customer, apologizes
Execapologizesfor
Aidstweetafter
socialmediastorm
USFinesandPenalties
$3.2M
$2.2M
$250K
$8K
$11K
$16K Sending Bulk
Email Blasts
AKA Spam
Tweeting for the Boss
Without Disclosing Your
Employee Status
Publishing an
Image Online
Without
Permission
Illicit Online
Data Collection
AKA scraping
Sexual Harassment
via Email in the
Workplace
FTC Fine for Buying
Fake Social Media
Endorsements
SOURCES:
$8k Mistake All Bloggers Should Beware - http://bit.ly/8kmistake
Bloggers Face $11k FTC Fines For Not Disclosing Paid Endorsements - http://bit.ly/11kmistake
CAN-SPAM Act: A Compliance Guide for Business - http://bit.ly/16kmistake
FTC Claims Endorsements by Affiliate Marketers Are Deceptive - http://bit.ly/250kmistake
Four female employees of Chevron sued the company for sexually harassing e-mail - http://bit.ly/2point2Mmistake
FTC slaps Expert Global Solutions with $3.2M fine - http://bit.ly/3point2Mmistake
40
30
20
10
0
NOV 2012 MAY 2014
PoliciesDon’tPreventMisuse
SOURCES:
2012 Survey: Social Media in the Workplace - http://bit.ly/misuse2012
2014 Survey: Social Media in the Workplace - http://bit.ly/misuse2014
600%
INCREASE
700%
INCREASE
33%
INCREASE
60%
INCREASE
The
Impactof
SocialMedia
onSales
SALES
WITHOUT
SOCIAL
MEDIA
APRIL 15, 2009 DEC 22, 2013
MAY 29, 2014
AUG 14, 2014
APRIL 14, 2013
Employers that have taken
disciplinary action against
employees for social media
misuse grew from 35% to 70%
Enteprise Social Media
Compliance Training
80
70
60
50
Employers with social media
policies grew from
59% to 80%
http://bit.ly/SuW2Qd
WhySocialMediaComplianceTraining,Assessmentand
CertificationShouldbeMandatoryforallEmployees
Redskins Take a Sack
After Twitter Callout
AfterRobinWilliams’sdeath,
somemedia(andaPRfirm)
apologizeforreactions
http://bit.ly/social-business-infographic
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137. Thank You
Eric Schwartzman
+1 (310) 463-4026
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