Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationall...Matthew O'Brien
This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel
Learn more at http://www.mintsocial.com/content-marketing/
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Get Hyper-local with SMM/SEO to Grow Your Business Online (Locally, Nationall...Matthew O'Brien
This presentation shares strategies for connecting your message with the new normal, multi-screening. Content marketing, geo-tagging content are a few tactics for social and mobile marketing.
- Mapping & Implementing your Social Media Strategy
- Building your Social Media Publishing Engine
- Social Media Measurement and ROI
- Google+ & The Content Wheel
Learn more at http://www.mintsocial.com/content-marketing/
Introduction to SEO: New Media MarketingEmma Still
A lecture on the basics of on-page and off-page SEO from Emma Still of SEER Interactive, to students at Drexel University in Philadelphia.
January 17, 2014 - #DrexelNMM
Taiepei Taiwan,R.O.C.
Lantern Festival
Sun Yat-sen Memorial Hall
Taipei Ren-Ai Elementary School
http://www.319papago.idv.tw/holiday/LanternFestival/LF01.html
Digital Marketing for Professionals - Influential DigitalDallas McMillan
http://influentialdigital.com/professional-services/marketing/
Learn how Digital Marketing can help your professional practice to attract new clients, build your expert brand, and become more profitable
Have you ever suspected that reviews on Yelp, TripAdvisor and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.
When the IT department of a large US oil and gas company was tasked with improving the way in which vast amounts of data were analysed, manipulated and disseminated, it investigated a number of tools that would enable users to explore, document and visualise data structures for its large SAP(r) enterprise application, before deciding to implement Safyr.
A trademark is a distinctive word, phrase, logo, graphic symbol, or other device that is used to identify the source of a product or service and which serves to distinguish it from competitors.
I wish That...The New Year Turns Out To Be A Very Special One for You ...Filling Each Day With Peak of Health ... May God Spread Prosperity And Joy in Your Life ... On This New Year
Happy 2015
Christos Pittis
Udemy Premium Educator, Entrepreneur, Business & Tech
https://www.udemy.com/u/christospittis/
- See more at: http://www.christospittis.com/#sthash.90IA4ucO.dpuf
Simulation and Serious Games for Professional Training in Emergency and Fire ...Carlos J. Ochoa Fernández
Simulation and Serious Games for Professional Training in Emergency Services and Civil Protection is an Innovative approach to solve real life problems in those services and save lifes.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
10 Steps to Selling Social Media to Disengaged Managers and ClientsEric Schwartzman
Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
Introduction to SEO: New Media MarketingEmma Still
A lecture on the basics of on-page and off-page SEO from Emma Still of SEER Interactive, to students at Drexel University in Philadelphia.
January 17, 2014 - #DrexelNMM
Taiepei Taiwan,R.O.C.
Lantern Festival
Sun Yat-sen Memorial Hall
Taipei Ren-Ai Elementary School
http://www.319papago.idv.tw/holiday/LanternFestival/LF01.html
Digital Marketing for Professionals - Influential DigitalDallas McMillan
http://influentialdigital.com/professional-services/marketing/
Learn how Digital Marketing can help your professional practice to attract new clients, build your expert brand, and become more profitable
Have you ever suspected that reviews on Yelp, TripAdvisor and Amazon smell a little funny? Prepare to have your suspicions confirmed and your mind blown by the scope of the problem. Manipurated is a hard-hitting look at the powerful and misunderstood online rating-and-review industry – a multibillion-dollar niche business that has operated under the radar since its inception. Outspoken insider Daniel Lemin pulls the plug on the fraudulent, harmful and unethical practices of ratings and reviews companies and gives brands tangible, real-world advice for fighting back and winning. Online reviews are the No. 1 source of prospective customers – if you want to protect and grow your business, you need to know what you’re up against.
When the IT department of a large US oil and gas company was tasked with improving the way in which vast amounts of data were analysed, manipulated and disseminated, it investigated a number of tools that would enable users to explore, document and visualise data structures for its large SAP(r) enterprise application, before deciding to implement Safyr.
A trademark is a distinctive word, phrase, logo, graphic symbol, or other device that is used to identify the source of a product or service and which serves to distinguish it from competitors.
I wish That...The New Year Turns Out To Be A Very Special One for You ...Filling Each Day With Peak of Health ... May God Spread Prosperity And Joy in Your Life ... On This New Year
Happy 2015
Christos Pittis
Udemy Premium Educator, Entrepreneur, Business & Tech
https://www.udemy.com/u/christospittis/
- See more at: http://www.christospittis.com/#sthash.90IA4ucO.dpuf
Simulation and Serious Games for Professional Training in Emergency and Fire ...Carlos J. Ochoa Fernández
Simulation and Serious Games for Professional Training in Emergency Services and Civil Protection is an Innovative approach to solve real life problems in those services and save lifes.
Developing Digital Marketing Expertise for Marketing ProcurementJason Heller
Presented at Procurecon for Digital and Marketing Services, Nov 12, 2012. Designed to help marketing procurement professionals understand the basics of digital marketing, social media marketing and mobile marketing.
10 Steps to Selling Social Media to Disengaged Managers and ClientsEric Schwartzman
Winning resources and buy-in for social marketing initiatives from managers and clients who don't understand it can be challenging. Get an operational framework for building the business case for selling social marketing to disengaged decision makers. Live webinar on July 26 2 PM ET / 11 AM PT for presented by Social Media Today.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Beyond Email Marketing: Adding Social to Your Marketing MixBlue Sky Factory
Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. JitterJam & Blue Sky Factory will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.
As both platforms, Facebook and Twitter, grow and become more and more popular among marketers, a different number of questions arise about the impact of being present within these social media spaces on ROI, crisis management, time management, and what makes Facebook fan pages and Twitter handles successful. Use this presentation as a tool not only to create successful fan pages and micro-blogging profiles, but to persuade your boss why you should be present on these platforms and how it will affect your bottom line.
Slide deck from a presentation I delivered at the DFWTRN meeting in Dallas, TX on 4/1/09. The title of the presentation is: "TwitterTools4Recruiting."
Special thanks to Bryan Starbuck, CEO at TalentSpring, for the use of several slides from his presentation titled, "Is Twitter a Waste of Time" (http://tinyurl.com/dzrr66).
Thanks also to RecruiterGuy.net (Chris Hoyt) for doing it right and serving up terrific examples of how recruiters can use Twitter and Social Media to positively impact their recruiting efforts.
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
This session will explain the challenges and potential solutions of affiliate programs and other multi-touch internet marketing channels.
Experience level: Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Attribution
Mike Nunez, Co-Founder, AffiliateManager.com (Twitter @MikeNunez)
Twitter for Business: Cultivating Communities & Maximizing EngagementMarcus Nelson
B2B social media presents an opportunity to not only cultivate communities on social platforms, but also amplify awareness for a company’s brand. Cross-channel marketing requires businesses to create relevant content for their subscriber base as increased relevancy will also spur increased engagement with customers online. It’s important to understand everything from how to monitor conversations to analytics that show ROI are a necessity in processing how social services have transformed the way people globally communicate and share. In this hands-on session, you will learn how to use Twitter to better market your services and establish industry contacts. Attendees will learn how businesses can best utilize Twitter, how to build a Twitter following, and how to take advantage of all the search tools and other platform applications.
Discussion was given at the Social Media Strategies Summit on February 8th, 2011 in San Francisco
Similar to Social Media for B2B Lead Generation (20)
Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Social Marketing to the Business Customer: It's Time to Get Serious About B2BEric Schwartzman
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
Social Media for B2B Lead Generation
1. 4
Steps
to
B2B
Social
Media
Lead
Genera>on
Eric
Schwartzman,
author/speaker/digital
strategist
“Social
Marke;ng
to
the
Business
Customer”
2012
Entrust
Sales
Conference
::
SF
#Entrust12
@ericschwartzman
2. AGENDA
Strategic
Brief
4
Steps
of
Lead
Genera>on
What’s
Coming
Next
#Entrust12
I’ll
Display
Follow
Up
Resource
Links
Here
@ericschwartzman
3. B2B
Social
Media
Adop>on
Today
93%
of
all
B2B
marketers
are
engaged
in
some
form
of
social
media
outreach.
Social
Media
Channel
Adop>on
by
B2Bs
Linkedin
72%
Facebook
71%
TwiMer
67%
YouTube
48%
Blogging
44%
Online
Communi;es
22%
#Entrust12
Source:
Emerging
Trends
in
B-‐to-‐B
Social
Media
Marke;ng:
Insights
From
the
Field
@ericschwartzman
5. Where’s
the
Value?
#Entrust12
Case
Study:
hMp://ontherecordpodcast.com/chaMer
@ericschwartzman
6. What’s
the
Business
Case?
Paid
Earned
Brochures
Search
Discoverable
through
Search
Shareable
through
Social
Person-‐to-‐Person
Social
Networks
#Entrust12
@ericschwartzman
7. What’s
the
Objec>ve?
To
generate
leads
by
geVng
your
subject
maMer
exper;se
on
the
record
online.
#Entrust12
@ericschwartzman
8. Let’s
Connect
Follow
Us:
hMp://twiMer.com/entrust
hMp://twiMer.com/entrustSSL
Friend
Us:
hMps://www.facebook.com/EntrustSecurity
hMps://www.facebook.com/EntrustSSL
Connect:
hMp://www.linkedin.com/company/entrust
If
you’d
like
to
promote
any
of
your
own
content
through
these
channels,
send
an
email
to
dax.davis@entrust.com
#Entrust12
@ericschwartzman
23. Step
3:
Par>cipate
Likes,
Comments
and
Shares
determine
rank
+1s,
Comments
and
Shares
determine
rank
in
the
newsfeed
in
the
newsfeed
#Entrust12
@ericschwartzman
25. Raise
Your
Hand
of
You’re
on
TwiYer
#Entrust12
@ericschwartzman
26. Step
3:
Par>cipate
• What
Should
You
Tweet
About?
• Retweet
content
from
@Entrust
and
@EntrustSSL
• Retweet
useful
info
from
other
users
by
searching
these
hashtags
#IPsec,
#TCO,
#malware,
#infosec,
#security,
#cryptography,
#ssl
• Interact
with
other
aMendees
at
this
event.
Find
them
using
the
#Entrust12
hashtag
• Live
tweet
from
big-‐;cket
events
like
#RSA
and
#ISW
• “Overheard
at
#Entrust12”
-‐
what
are
aMendees
talking
about
around
you?
•
Who
else
is
there?
Tweet
about
people
you’ve
spoMed
and
include
their
TwiMer
as
an
@men;on.
•
Photos
with
other
aMendees
#Entrust12
@ericschwartzman
27. Raise
Your
Hand
if
You’re
on
Facebook
#Entrust12
@ericschwartzman
28. Step
3:
Par>cipate
• Like
or
Comment
on
updates
from:
hMps://www.facebook.com/EntrustSecurity
hMps://www.facebook.com/EntrustSSL
• Posts
that
end
with
a
ques;on
are
15%
more
engaging
• Posts
80
words
or
less
are
27%
more
engaging
• Posts
outside
of
business
hours
are
20%
more
engaging
• Don’t
ask
Why.
Ask
Where
or
When.
• Most
Liked
posts
include
these
words:
Like,
Take,
Submit
• Most
Commented
posts
include:
Comment,
Post,
Tell
Us
• Least
engaging
posts
include:
Event,
Winner,
Offer
#Entrust12
@ericschwartzman
34. Why
Make
a
Blog
the
Homeland?
#Entrust12
Source:
2011
State
of
Inbound
Marke;ng
Study
@ericschwartzman
35. B2B
Blogs
35
• 73
blogs
• 17
bloggers
• 600%
jump
in
leads
• Top
quality
#Entrust12
Case
Study:
hMp://ontherecordpodcast.com/emerson
@ericschwartzman
36. Extendhree:
Par>cipate
Phase
T the Reach of Existing Activities
Video
Webcast
&
YouTube
PowerPoint
SlideShare
Text
Transcript
Blog
Post
MP3
Podcast
SME
Shares
#Entrust12
@ericschwartzman
43. Review
-‐
B2B
Social
Sales
in
4
Steps
Ac>vity
Tool
• Listen
and
Map
Phase
1
• Build
Your
Network
Phase
2
• Par;cipate
Phase
3
• Measure
and
Evaluate
Phase
4
#Entrust12
@ericschwartzman
44. Policy
MaYers
44
Entrust
appreciates
the
effec;ve
use
of
social
media
for
business
and
employees
who
demonstrate
excellence
in
this
area
will
be
recognized
and
rewarded
at
their
annual
employee
review.
#Entrust12
@ericschwartzman