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Raise Funds, Raise Awareness (Social Media)
The document discusses effective strategies for raising funds and awareness through social media and networks, emphasizing the importance of connecting online and offline efforts. It highlights the need for a mobile-friendly presence as internet access shifts toward smartphones, particularly among younger populations and lower-income individuals. Additionally, it suggests prioritizing tasks and forming a network mindset to navigate the learning curve of digital engagement.
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Raise Funds, Raise Awareness (Social Media)
- 1. Raise Funds, RaiseAwareness: Effective Use of Social Media and Social Networks Texas Council on Family Violence Executive Director’s Conference February 16, 2011
- 2. Informal Survey Printnewsletter Direct mail campaign Email newsletter Email campaign Special Events Membership or Partnership Program Corporate or Major Donor Development Social Networks Twitter Facebook LinkedIn Mobile
- 3. Social Media Socialmedia is like word of mouth on steroids
- 4. Andy Sernovitz —damniwish.com and gaspedal.com
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- 6. Boost Your Resultsby Building Your Network
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- 8. Connect the DotsYour print and email materials should point to your online presence … and vice versa. Get a SUBSCRIBE button.
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- 10. Connect the DotsMake it easy to share your online content. Get a SHARE button.
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- 17. Create and EmpowerAdvocates
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- 19. Who Are YourDonors/Advocates? and where do they live online?
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- 25. MOBILE Gartner predictsthat by 2013, more people will access the Internet via mobile phone than the computer.
- 26. If your organization’sinformation is not available on a small screen, it’s not available at all to people who rely on their mobile phones for access. That’s likely to be young people, people with lower household incomes, and recent immigrants … Source: Pew Internet Research Center Pewinternet.org
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- 28. Time Management Steeplearning curve Tackle one at a time Share the responsibility Make it a habit: put it on your to-do list Develop a network mindset
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