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IQMS Networking Day
The document discusses digital media strategies for B2B plastics executives. It covers topics such as controlled marketing channels, digital spending trends, social media implementation, content marketing, and how digital media can increase the effectiveness of existing outreach efforts while providing a channel for building closer customer relationships. The document also provides examples of how to leverage different digital tools like LinkedIn, blogs, and mobile apps for B2B lead generation and marketing.
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IQMS Networking Day
- 1. Digital Media for Plas0cs Execu0ves @EricSchwartzman Nov. 7, 2013
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- 3. Two Words Brian Solis
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- 5. Controlled Marke0ng Channels Direct Sales Trade Shows Website Trade Publications
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- 7. Digital Spending New Media Monitoring Email Geo Networking Search Apps Content Social Networks Social Media Blogs/Podcasts Social Networks
- 8. The B2B Difference • • • • • Rela9onships ma;er Knowledgeable buyer Intense need for info Different priori9es Group consensus Page 8
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- 10. Value of Offline vs. Online for B2Bs Public Gatherings Social Networks Print Blogs Media Buys Broadcast
- 11. Digital Doesn’t Replace Tradi0onal • Increases the effec9veness and efficiency of exis9ng outreach efforts • Channel for building closer rela9onships with customer and trade media • Excellent lead genera9on channel • Great way to showcase your exper9se and thought leadership to mul9ple stakeholders
- 12. Breaking Down the Digital Marke0ng Dollar Source: TNS Digital Life Study, Oct. 10, 2010
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- 17. Social Marke0ng Implementa0on Listening Pick Spots Go to Market • Social Media Monitoring • Social Media Mapping • Social Media Par9cipa9on • Social Media Engagement • Social Media Management • Social Media Marke9ng
- 18. Listen to the Industry
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- 20. Selling Sto the edia: Show the Community Listen ocial M Compe00on
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- 23. Dell Taps Chief Listening Officer
- 24. Homeland-‐Embassy Strategy Homeland Embassy Embassy 174,124,771 39,523,152 Embassy Embassy 5,000monthly visitors 28,103,480 169,915,715 #complysocially @ericschwartzman 24
- 25. Working with Embeds Homeland Facebook Like Box YouTube Widget Embassies Flickr Widget Twi;er Widget #complysocially @ericschwartzman 25
- 26. Listening to the Numbers: Referrals
- 27. Make Your Exper0se Discoverable PowerPoint SlideShare Text Transcript Blog Post MP3 Podcast Conference Call, Speech or Event Video Webcast & YouTube
- 28. Linkedin and Blogs Work Best for B2Bs
- 29. Linkedin Works Best in Manufacturing
- 30. Leveraging Linkedin Populate DB Collect Company Page Followers Tes9monials
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- 32. Blogging for Leads 73 blogs 17 bloggers 600% jump in leads Top quality “Get engineers talking to engineers and get everyone else out of the middle.” Rick Short, Marcom Director Page 32
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- 34. What’s Next? Mobile Social Networking B2B Possibili9es for Mobile | eMarketer
- 35. Is Your Site Mobile Friendly?
- 36. This is Mobile Friendly Website
- 37. Hoovers Near Hear Mobile App
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- 40. Cisco B2B iPhone App
- 41. Social Media Training www.ComplySocially.com
- 42. Social Media Boot Camp www.socialmediabootcamp.com
- 43. B2B Social Media Book ORDER AT Amazon :: Barnes & Noble
- 44. Thank You CONNECT (424)272-1270 eric@complysocially.com www.complysocially.com #complysocially @ericschwartzman 44