Social media workshop presentation slides for parks and recreation, IAPD/IPRA, by Barbara Rozgonyi. Presented in 2010 and again in 2011 at the annual conference. For a speaker or workshop inquiry, call 630.207.7530 or email connect @corywestmedia.com. Barbara publishes wiredPRworks.com and is the founder of Social Media Club Chicago.

1. br />Social Media Sampler By Barbara Rozgonyi, publisher of www.wiredPRworks.com @wiredprworks on twitter.com 630.207.7530 mobile/text Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

2. Our Agenda Tools Hazards Rules Sites Communities Getting Started Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

3. P-O-S-T Method People: where are they Objectives: achieve what Strategies: plan for how relationships will change Tech: what SM platforms to use From Groundswell Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

4. Benefits Search Community Connections Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

5. Visibility Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

6. Your Biggest Takeaway Position your Parks Online as the _________ resource _______ are looking for to do ___________________. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

7. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

8. Social Networking Tools Personality Community Value Search Engine Optimization Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

9. Social Media Hazards Privacy Time Management Strategy Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

10. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

11. Social Networking Rules Be nice Make connections Mix in promotions Be Responsive SHARE Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

12. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

13. Best Social Networking Facebook LinkedIn Twitter Slideshare Flickr YouTube Blogs Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

15. Facebook: YourParkor Your Life How to have it both ways and become friends with people you program for

16. Welcome to . . .

17. Your Statusphere Facebook LinkedIn Twitter Posterous Flicker Etc, Etc, Etc

18. Facebook Frontage Who’s on Facebook? What do they do there? How businesses do business on Facebook When to combine and separate your lives Action steps

19. Who’s on Facebook? Average age is 33, twitter is 31 comScore: 95.5 million US uniques, up 8.9% m/m, up 131% y/y 19% of Google sessions now come from Facebook, up from 9% a year ago May surpass Google by 2011-2012 Big brands Local Businesses

27. What do people do on Facebook? Play! Update Share Comment Post Tag Join communities Advertise

28. Doing Business on Facebook Fan Pages Facebook Connect Advertising Research Lead generation Conversion

29. Separation Anxiety Multiple personalities Business persona Personal statement Combine or confine?

30. Action Steps Set up personal boundaries Determine business goals Decide on fan page or group Scope out your competition Ask your customers if they’re on Facebook Add Facebook page contac to everthing Wish people a Happy Birthday

31. LinkedIn 5 Power Strategies to Stand Out and Be Sought out By Barbara Rozgonyi

32. 5 Strategies Profiles Recommendations Answers Company sites Networks

33. Survey

34. Stats June 2008 7.7 M unique visitors 114 M page views June 2009 16 M unique visitors 331 M page views

35. More Stats 45 M users as of 8/12/09 Valued at around $1B in its last round of financing in 2008

37. Profile Keywords Professional Headline Summary

39. Recommendations Ask Give

42. Answers Categories Best

44. Company Site Profile Employees

47. Networks Groups Industries

50. Bonus Updates Comments Images Search Goals

51. 5 Strategies Profiles Recommendations Answers Company sites Networks

52. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

53. Flickr Images Video Groups Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

54. Slideshare.net Slides Audio Social Bookmarks Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

55. Video Viddler or Vimeo YouTube Google Ustream Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

56. Blogs – Publishing Online Create Comment Search Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

57. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

58. Communities Forums Associations Yahoo Groups Google Groups Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

59. Review Tools Hazards Rules Sites Communities Getting Started Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

60. Twitter Flight School Twitter 101: How to Tweet: Not for Birds, but for Business @wiredprworks

61. Today’s Twitter Talk How to fly into twitter and attract a flock of loyal followers and customers Who uses twitter? What is twitter? When would I use twitter for my business? Where does twitter go? How does twitter grow businesses? Action Steps

62. Survey: who uses twitter?

63. Twitterer Profile Average age is 31, Facebook is 33 Mobile phone lovers Early technology adapters 5.5 million users 23,538,791 unique visitors Worth?

64. What – exactly – is Twitter? Microblogging SMS – short messaging service Real time updates Community connector Search engine People

67. When to use twitter for Business

68. 360 Reach Recruiting Lead Generation Internal communications Public relations Branding Marketing Sales Customer Service

69. Use twitter to . . . Listen Search Respond Question Connect

70. With . . . Transparency Relevancy Intrigue Entertainment Interest Links Connections

71. Where does twitter go? Twitter Google Bing Followers Facebook Retweets Anywhere you send links

75. Copyright 2009 Barbara Rozgonyi for CoryWest Media, LLC

76. How does twitter work? Account Followers Following Updates Direct Messages Lists Feeds Search Hashtags

77. Account Set Up Name Email Design Bio Link Community Tweets

78. Tools Socialoomph.com Peoplebrowsr.com Search.twitter.com Budurl.com

79. Action Steps Set up a social email address Grab your brand names Sign up for twitter Ask your clients if they’re on twitter Listen to talk Respond Search RSS feed Add twitter everywhere