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DeCA Tier One Training for Senior Leadership
The document outlines a presentation on social media strategies for DECA, emphasizing its unique characteristics and the importance of integrating digital communications. Eric Schwartzman discusses the evolution of social media, its impact on public relations, and the need for organizations to adapt to changing media landscapes. Key points include the value of person-to-person communication, case studies, and the significance of usability in online platforms.
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DeCA Tier One Training for Senior Leadership
- 1. Social Media forDeCA Senior Leadership by Eric Schwartzman Fort Lee, VA May 19, 2015
- 2. Agenda ! Business CaseSocial Media ! What Makes Social Media Different? ! Integrated Digital Communications ! DeCA Social Media Strategy
- 3. Salt Lake Olympics BritneySpears My Background Star Wars 30th Anniversary Pussycat Dolls Academy Awards
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- 5. News Cycles Photo byOlivander
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- 7. A funny thinghappened…. Source: Paper Cuts
- 8. Source: Paper Cuts Afunny thing happened….
- 9. Source: Paper Cuts Afunny thing happened….
- 10. Source: Paper Cuts Afunny thing happened….
- 11. Source: Paper Cuts Afunny thing happened….
- 12. Source: Paper Cuts 39,806fewer reporters to pitch…! A funny thing happened….
- 13. Source: Paper Cuts Afunny thing happened….
- 14. How Bad DidIt Get? Social Media Town
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- 19. Rise of theUnofficial Spokesperson
- 20. What You Sayvs. What You Do Whopper Big Mac Subway
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- 22. Like or Not,They’re Sharing
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- 27. Value of SocialMedia
- 28. Person-to-Person Brochures Paid Search Earned Social Networks ! Recorded andStored ! Discoverable through Search ! Shareable through Social Value of Social Media
- 29. Value of SocialMedia Case Study: http://www.ontherecordpodcast.com/chatter
- 30. Value of SocialMedia
- 31. Value of SocialMedia
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- 33. Organizational Communications Destination Website Twitter & Linkedin YouTube& SlideShare • News Media • CGM • Activists • Prospects • Customers Operational Framework for Social Media
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- 36. Social Media isDifferent sources: Social Bakers & Edelman
- 37. Reach is aFactor of Engagement
- 38. Law of theFew 2.5M Copies Sold • Connectors – Have an extraordinary knack for making friends and acquaintances. Build large networks • Mavens – Information specialists. Start word-of-mouth epidemics. Are almost pathologically helpful. • Salesmen – Persuasive, charismatic with powerful negotiation skills DeCA Social Influencers Shoppers Law of the Few
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- 40. An Avalanche. Nota Firehose.
- 41. Social Media Communications Policy StandardsTools Sharing/ Reporting Training
- 42. Social Media Communications Policy StandardsTools Sharing/ Reporting Training
- 43. Social Media Communications Policy StandardsTools Sharing/ Reporting Training
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- 45. Social Media Communications Policy StandardsTools Sharing/ Reporting Training
- 46. Risk Management &Compliance
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- 48. Social Media Communications Policy StandardsTools Sharing/ Reporting Training
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- 50. Photo by Spackletoe OnlineCommunications Have to be Easy • Content’s claim to the crown • User experience shapes reputation • Ease of use drives adoption Evolution of Customer Experience Usability Expert Jakob Nielsen on User Experience and Reputation
- 51. How Will YouGet Through the Filter? Source: Sit or Squat search reviewfilter share
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- 53. HomelandEmbassy Embassy Embassy Embassy 176M 58M79M 260K Monthly UniqueVisitors 159M Proximity: Homeland-Embassy Strategy
- 54. Proximity "If we don'tdo that at Dell.com, it's going to be on CNET or somewhere," Michael Dell says. "I'd rather have that conversation in my living room than in somebody else's." http://www.cnnmon.ie/dell-value-prop
- 55. DeCA Social MediaStrategy Social Media" Mobile Media" Local Media"
- 56. Welcome to theRevolution Revolutionary Aristocrat Eisner Lassiter
- 57. Thank You Eric Schwartzman +1(310) 463-4026