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Inter-American Investment Corporation Keynote Presentation

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Digital Media Consumption in Latin America and the Caribbean: Opportunities and Risks

Published in: Government & Nonprofit
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Inter-American Investment Corporation Keynote Presentation

  1. 1. Social Media in Latin America: Opportunities and Risks Business Case for Using Social Media to Fulfill Your Mission Feb. 12, 2015 Eric Schwartzman
  2. 2. Agenda •  Social Media Usage in Latin America and the Caribbean •  How Latin American SMEs and Financial Institutions are Using Social Media •  Business Case for Social Media Las PYME de América Latina ¿cómo usan las redes sociales para sus negocios?
  3. 3. Latin America is Social Source: ComScore
  4. 4. Latin America is Social Source: http://www.thesparkgroup.com/
  5. 5. Patterns of Use: Latin America & Caribbean Source: http://www.tendenciasdigitales.com /
  6. 6. Top Social Caribbean Countries Source: getCONNECTiD
  7. 7. Methodology of Our Study Sources: •  Blogs •  Facebook •  Forums •  Images •  Mainstream News •  MySpace •  Twitter •  Videos Regions: Argentina Bolivia Brazil Chile Colombia Costa Rica Cuba Dominican Republic Ecuador El Salvador Guatemala Guyana Haiti Honduras Mexico Nicaragua Panama Paraguay Peru Saint Kitts Saint Martin Uruguay Languages: English Portuguese Spanish Period: Last 90 Days Posts: 2,836 Contains Also Contains Does Not Contain finanças das pmes angel investor Ebloa financiamento para empreendedores bridge loan Gaza financiamento para o empreendedorismo capital de giro Ukraine financiamento para startups capital de trabajo finanzas para las empresas pequeñas y medianas cuasicapital fondo de inversiones para una empresa pequeña dinero fondos para empezar empréstimo fondos para los empresarios financiamento fund entrepreneurs financiamiento funding for entrepreneurs inversion funding for start up investimento fundo de investimento para pequenas empresas investimento de capital fundo para empreendedores linea de crédito fundos para startups linha de crédito growth of small and medium enterprises loan pequena empresa participação societária pequeña empresa pitch pequena y média empresa préstamo pyme private placement small and medium enterprise development recursos financeiros small business investment fund recursos financieros small medium enterprise development seed funding SME finance series A round SME financing series A round sources for finance for sme series B round start up funds sustainability women entrepreneur sustainable
  8. 8. By Media Type
  9. 9. By Country
  10. 10. By Media Type, by Country
  11. 11. By Language
  12. 12. Discussions about SME Finance in LAC by Topic: Last 90 Days
  13. 13. Clients on Twitter http://bit.ly/IIC-client-tweets
  14. 14. Twitter Literacy Among Clients is Low
  15. 15. Relevant Tweets 1 2 3
  16. 16. Consumer Marketing Tweets 4 5 6
  17. 17. Hashtag Campaign
  18. 18. Clients on Linkedin Experience 3 to 5 years 153 6 to 10 years 165 10+ years 81 Experience 3 to 5 years 22 6 to 10 years 29 10+ years 33 Experience 3 to 5 years 15 6 to 10 years 23 10+ years 16
  19. 19. More Clients on Linkedin Experience 3 to 5 years 7,686 6 to 10 years 12,847 10+ years 16,001 Experience 3 to 5 years 620 6 to 10 years 1,238 10+ years 1,256 Experience 3 to 5 years 43 6 to 10 years 41 10+ years 43
  20. 20. Linkedin Groups
  21. 21. Linkedin Blogs
  22. 22. Linkedin Sync with Email
  23. 23. Environment & Clean Energy are 1st and 2nd (Sept. 2014)
  24. 24. Agriculture and Education & Leadership are 3rd and 4th (Sept 2104) Education & Leadership!
  25. 25. Top 4 Topics by Language Education & Leadership!
  26. 26. Strategic Recommendations Twitter is not a digital strategy.
  27. 27. Risks • Reputation Damage • IP/Data Breaches • Lost Productivity “It takes 20 years to build a reputation and five minutes to ruin it.” ~ Warren Buffett
  28. 28. Opportunities • Generate New Business Leads • Drive Customer Activity • Lower Costs & Increase Efficiency • Thought Leadership
  29. 29. Homeland Embassy Embassy Embassy Embassy 167M 48M 57M 166M Business Case for Social Media
  30. 30. Digital Business Communications
  31. 31. Edgework Leadership Staff Public
  32. 32. Every Staff Member as Spokesperson Experts Peers Personnel The Boss
  33. 33. Social Media Training
  34. 34. Business Development as PR
  35. 35. Money in Motion
  36. 36. Next Steps 1.  Social media training for staff 2.  Digital strategy: •  website overhaul •  enhancing LinkedIn, Facebook, Twitter •  cleaning up Youtube and Vimeo •  blog production 3.  Target clients and increase engagement on all channels 4.  Share our posts and follow us
  37. 37. Questions Eric Schwartzman (424) 272 / 1270

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