Presentation given to the Chehalem Valley Chamber of Commerce on June 17, 2015.
Topics include:
* What is Social Media Marketing?
* Creating a Social Media Marketing Plan.
* Getting the most out of your efforts.
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
Presentation to introduce social media as a marketing elements to today's digitally savvy marketers. Presentation includes tips and techniques to build a strategy to meet one's business needs.
This presentation is the first in a series of monthly Social Media Training titled Third Tech Tuesday. This month's training is on 10 Uses of Facebook for Business. The presentation is packed with resources.
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
This social media strategy presentation will:
- Review the fundamental areas of social media
- Help you find out about the core areas of social media strategy - considering audiences, channels and tactics
- Help you learn how to prepare a social media strategy
- Discuss the most common issues and barriers to successful social media adoption
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Why Social Media is the Make or Break of any Small BusinessSendible
Serious about growing your market share? Still not sure about social media for your business? Small businesses fight to thrive in competitive markets, with small budgets and limited resources. Social media is the great equaliser, allowing anyone to compete in the same space as the big-budget goliaths. See how it’s done on any budget.
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
Infinity Technology Ektron Social MediaMikePascucci
High level overview of thoughts when discussing Social Media implementations - Outlining many business cases.
Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.
Using Social Media to Expand Your Business: Marketing and Communication Opportunities Using Facebook, Instagram, Twitter, and LinkedIn. Advice targeted to the solopreneur or independent professional for who needs to maximize on the effectiveness of time spent on social platforms.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Information and Communication - How Social Media Trumps MarketingToby Elwin
Information and communication differences to launch and manage social media for volunteer and non-profit organizations.
Good design principles for anyone or any organization hoping to maximize the time investment and ROI - Return on Involvement
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
If your job search isn’t getting you the results you’re looking for, you might be struggling because your job-hunting strategy needs some refining. There may be only a few slight adjustments to make to your daily tasks more effective and get you a step closer to landing your dream job. In this webinar, the pdxMindShare team talked through helpful tips, that most people forget, to improve your job search strategy and put you ahead of the competition.
5 Key Ingredients For Successful Business Social Media - BBBF presentation Adel Maymoon
My presentation at Capital Club, BFH on 5 key ingredients for successful social media. Organized by BBBF - Bahrain British Business Forum 24 March 2014
Social media plays a very powerful role in how you build audience and share your story. OTC Markets and PCG Advisory Group host an insightful, how-to webinar on the impact social media can have on emerging, public companies.
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Why Social Media is the Make or Break of any Small BusinessSendible
Serious about growing your market share? Still not sure about social media for your business? Small businesses fight to thrive in competitive markets, with small budgets and limited resources. Social media is the great equaliser, allowing anyone to compete in the same space as the big-budget goliaths. See how it’s done on any budget.
Social Media Workshop on behalf of Bama WorksDonna Gilliland
What marketers should know in 2019 when marketing on social platforms. Topics include an overview of , video marketing, use of key social media platforms, such as LinkedIn, Facebook, Instagram, mobile video, and learning resources.
Infinity Technology Ektron Social MediaMikePascucci
High level overview of thoughts when discussing Social Media implementations - Outlining many business cases.
Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.
Using Social Media to Expand Your Business: Marketing and Communication Opportunities Using Facebook, Instagram, Twitter, and LinkedIn. Advice targeted to the solopreneur or independent professional for who needs to maximize on the effectiveness of time spent on social platforms.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Information and Communication - How Social Media Trumps MarketingToby Elwin
Information and communication differences to launch and manage social media for volunteer and non-profit organizations.
Good design principles for anyone or any organization hoping to maximize the time investment and ROI - Return on Involvement
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
If your job search isn’t getting you the results you’re looking for, you might be struggling because your job-hunting strategy needs some refining. There may be only a few slight adjustments to make to your daily tasks more effective and get you a step closer to landing your dream job. In this webinar, the pdxMindShare team talked through helpful tips, that most people forget, to improve your job search strategy and put you ahead of the competition.
5 Key Ingredients For Successful Business Social Media - BBBF presentation Adel Maymoon
My presentation at Capital Club, BFH on 5 key ingredients for successful social media. Organized by BBBF - Bahrain British Business Forum 24 March 2014
Social media plays a very powerful role in how you build audience and share your story. OTC Markets and PCG Advisory Group host an insightful, how-to webinar on the impact social media can have on emerging, public companies.
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
If you own a business or manage a brand, Social media is no longer an option - its a MUST. There's Facebook, Twitter, cover photos and graphics. Then, you have Periscope, Meerkat, YouTube, Snapchat and more to worry about. There is no true playbook on what networks to use, when to use them or what makes them effective for your business. Making sure your social media successfully lines up with your business' goals can seem daunting and time consuming. It doesn't have to be. With the right tools and techniques you can not only manage a cohesive Social media presence for your company but, you can also use it to grow and engage with your audience on a totally different level than before.
Presentation by: L. Danielle Baldwin (@LDBaldwin) and Lisa Sullivan (LSullivan)
SEARCH: Social Media, Marketing, Twitter, Facebook, Pinterest, Instagram, Periscope, Meerkat, LinkedIn, YouTube, Vine, Social Branding, Branding
Digital and Social Media Marketing: Digital Strategies for Promoting and Prot...Mary Ann Davis
A free webinar I provided for Carroll Community College's Business Training and Services. Information presented includes trends in social network usage and social commerce, benefits for businesses and planning tips.
Presentation given by Brian Swanson to the AICPA on leveraging social media to develop your company's brand in 2012 - Flashpoint Marketing - Accounting Marketing.
BrandSpeakAsia's Digital Marketing Boot Camp was created to equip people in using Digital Marketing tools to their advantage. The topics consist of strategies for brand awareness campaign creations, social engagement, direct to business transactions, and more.
Social media insights for newspaper media sales professionalsDebbie Horovitch
Traditional media organizations are struggling to maintain revenue through advertising sales. In May 2012, Big Reach Learning, headed by Maura Hanley hired Social Media Concierge, Debbie Horovitch, founder of Social Sparkle & Shine to create a custom presentation for the media sales professionals of The Globe and Mail, Canada's largest daily business newspaper. Debbie & Maura have both worked for many years as senior level media buyers at advertising agencies, and were able to identify insights for how traditional, digital and editorial sales staff at The Globe and Mail could use social media to gain competitive information and insights and consultative sales information to support INCREASED digital and media sales (volume of $ and inventory). If you would like to discuss app marketing, media sales in the social era, or hire Debbie or Maura to speak at your North American newspaper, contact Debbie at 416-553-2157 or email debbie.horovitch@gmail.com
http://theSparkleAgency.com
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. Luis Fernandes
This 7 step guide is well suited for SMBs looking to scale engagement across their social media channels. It's based on a personalized view your current communities, with the goal of delivering increased engagement week over week.
Similar to Social Media Marketing: Is it right for you? (20)
Located in Nevada: Gold and Silver mining powerhouse
At A Major Mining Company’s Doorstep: The Independence Mine is located at the right address, directly adjacent to the Phoenix Mine
Large Gold Resource: NI 43-101 compliant 1 million ounce Measured, Indicated, and Inferred gold resource; additional 4 million ounce silver resource
Excellent Logistics: Accessible by all-weather roads; water and commercial power available; skilled workforce in place
Strong Technical Team: 100+ years of experience in the mining sector
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
1. Helping Businesses
Grow & Succeed
Social Media
Marketing
Strategies and Tactics
to get you moving forward
June 17, 2015
2. Who is Colleen Wright?
2
• Digital Marketing Instructor:
- Search Engine Academy Northwest
• Online Marketer Since 1997
• Graduate of Portland State University
–Marketing
–Advertising Management
• Digital Marketing Consultant that has increased
revenue for many businesses over the years
• Business Advisor for the Small Business
Development Center at PCC
3. Agenda
6/17/2015 3
•What is Social Media Marketing?
•Creating a Social Media Marketing Plan.
•Getting the most out of your efforts.
3
5. What is Social Media Marketing?
6/17/2015 5
https://en.wikipedia.org/wiki/Social_media_marketing
5
Social media marketing refers to the
process of gaining website
traffic or attention through social
media sites.[1][2]
6. What is Social Media Marketing?
6/17/2015 6
Social media marketing
programs usually center on
efforts to create content that
attracts attention and
encourages readers to share it
with their social networks.
6
https://en.wikipedia.org/wiki/Social_media_marketing
7. Why Do Social Media Marketing?
6/17/2015 7
1. Elevate your business as an industry
expert
2. Generate
traffic
3. Create
conversations
7
8. Stats on Social Media Marketing
6/17/2015 8
Every MINUTEof every day at least:
• 350,000 tweets are sent
• 2.5 million pieces of content are shared on
Facebook
• Instagram users post nearly 220,000 new photos
• 2 million search queries are made on Google
• 72 hours of video are uploaded to YouTube
8
• 50,000 apps are downloaded from the Apps Store
• Amazon generates $80,000 in online sales
https://about.twitter.com/company;
http://aci.info/2014/07/12/the-data-explosion-in-2014-minute-by-minute-infographic/
9. Social media enables you to:
• Share your expertise and knowledge
Why Engage in Social Media?
6/17/2015 9http://marketing.about.com/od/internetmarketingstrategy/a/b2bsocialmedia.htm
• Tap into the wisdom of your
consumers
• Enables customers to help
customers
• Engages prospects through
customer evangelism
9
10. Generate sales
(although sales will probably increase)
Generate a list of prospects
Generate phone calls or contact inquiries
To create a “viral” campaign
(It probably won’t work)
Why You Should NOT Do Social Media
6/17/2015 10
11. Types of Social Media Sites
6/17/2015 11
Social “bookmarking” sites such as:
These sites have their own
communities and governments” and
basically run themselves.
11
12. Types of Social Media Sites
6/17/2015 12
Identity-based sites are based on who
you are and the type of business you’re
in and are based on connecting with
networks of friends, associates and
contacts you know.
12
13. Types of Social Media Sites
6/17/2015 13
• Your own personal Blog is an identity-based social
media site if you open up comments.
• Message boards, forums, and newsgroups (such as
Yahoo! Groups and Google Groups – think about how
long newsgroups have been around)
13
14. Types of Social Media Sites
6/17/2015 14
Micro-Blogging sites, such as:
14
15. Types of Social Media Sites
6/17/2015 15
Pinning Sites, such as:
Video Sites, such as:
15
17. Creating a Social Media Plan
6/17/2015 17
If you enter into
social media marketing without a plan,
You Will Fail.
Period.
http://outspokenmedia.com/social-media/social-media-planning/ 17
19. Creating a Social Media Plan
6/17/2015 19
Understand your audience:
1. Who is your target market?
2. What does your target market need?
(Describe their needs NOT what you offer)
3. What are your customer’s pain points?
(List all of your customer’s pain points)
4. What emotions are evoked by their big pain?
19
20. Creating a Social Media Plan
6/17/2015 20
Understand your audience:
4. What do you do? (How do you solve your
customer’s problems?)
5. Who are your competitors?
6. What differentiates your company from the
competition?
20
21. Once you have researched your audience
and the competition, the next step is to:
Create your online brand!
then
Secure your online brand!
Creating a Social Media Plan
6/17/2015 2121
22. Secure your online brand
http://knowem.com/
Creating a Social Media Plan
6/17/2015 2222
23. Determine how you will measure
your success
Blog comments ?
Conversations ?
Links ?
Twitter talk ?
Better brand recognition ?
Creating a Social Media Plan
6/17/2015 2323
24. Creating a Social Media Plan
6/17/2015 24
Understand your customers;
hang out where they hang out.
Are they on:
OR?
25. Social Media Demographics
6/17/2015 25
Facebook
Among all online adults:
• 71% of all Internet Users
–66% men
–77% women
–65+ age range has increased:
• 35% in 2012
• 45% in 2013
• 56% in 2014
• Use Facebook Insights to get the demographics on your friends
and followers
http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
26. Social Media Demographics
6/17/2015 26
Twitter
Among all online adults:
• 23% of all Internet Users
–24% men
–21% women
• Popular with those under 50 and the college educated
http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
27. Social Media Demographics
6/17/2015 27
Instagram
Among all online adults:
• 26% of all Internet Users
–22% men
–29% women
• Popular with young adults, women, Hispanics and African-
Americans
• Also popular with people in urban and suburban environments
http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
28. Social Media Demographics
6/17/2015 28
Pinterest
Among all online adults
• 28% of all Internet Users
–13% men
–42% women
• Popular with whites living in the lowest and highest
income households
• Also popular with people in rural and suburban
environments
http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
30. Social Media Demographics
6/17/2015 30
Google+
• More tech-driven than Facebook and Twitter users
• 13% of small businesses use Google+
• 20 million unique mobile users monthly
• Top Geographically:
–55% United States
–18% India
–6% Brazil
–5% United Kingdom
–4% Canada
http://expandedramblings.com/index.php/google-plus-statistics/
http://sproutsocial.com/insights/new-social-media-demographics/#google+
• Gender:
–73.7% male
–26.3% female
31. Creating a Social Media Plan
6/17/2015 31
Follow your customers
You want to know what your customers
want and place yourself ahead of the
competition
32. 1. Must be 100% free:
No strings attached
2. Sales is NOT the goal:
Consumers of content are not in “buy”
mode
3. Make it easy to spread the word:
You want others to disseminate your
information free and freely
Rules Regarding
Social Media Marketing
6/17/2015 3232
33. Social Media Marketing
6/17/2015 33
Some common ways of sharing:
Authoritative information
Entertainment
Humor
Controversy
(Wikipedia)http://en.wikipedia.org/wiki/Social_media_marketing
33
38. 4. Deliver what you promise:
Don’t try to fake people out – you’ll be buried
very quickly
5. Don’t expect an ROI:
It’s nearly impossible to tie social media back
to sales or other dollar measurements
Rules Regarding
Social Media Marketing
6/17/2015 3838
39. Types of Content
Interesting articles
Detailed FAQs
How to “tutorials”
Solve a problem
Historical data
Interview an Expert
Case studies
Check lists
Advice column
40. Be committed: Research and solicit a
relevant audience.
Design a plan: Schedule start dates, goals
and benchmark the plan’s progress.
Tips for Social Media Marketing
6/17/2015 4040
41. Tips for Social Media Marketing
6/17/2015 4141
Example Social Media Calendar
42. Plan a “friending” strategy:
• Publish a badge—or an icon—that allows customers
to share your website on their LinkedIn, Facebook
and Twitter pages.
• Place links to your social media
pages in your email signature.
Tips for Social Media Marketing
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43. Have a “crisis” communication plan:
Be prepared for negative comments and
know in advance how you will respond.
Monitor with:
Google Alerts and
socialmention.com
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http://www.google.com/alerts
http://socialmention.com/
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44. Be proactive:
Monitor daily and
produce daily
updates that give
followers a unique
insight of your
business.
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48. Tips for Social Media Marketing
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Personalize:
Consider consumers’
interests and provide
entertainment value to
keep them coming back.
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49. Tips for Social Media Marketing
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Integrate all marketing efforts:
Publish all messages to every marketing vehicle:
1. Social Media
2. Newsletters
3. Web Sites
4. Public Relations
5. Advertising
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and be certain they
are consistent.
50. Integrate all marketing efforts:
Create external links to post on social
media pages that direct the fan to your
published press, advertisements,
commercials, etc.
Source: Howard Schaffer Media Marketing
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52. Social Media Optimization (SMO)
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Social Media Optimization is defined by
Wikipedia as the way to optimize Web
sites/pages so they’re more easily connected
to social media sites.
53. Social Media Optimization (SMO)
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“Rules to guide your thinking” in optimizing your
site/page so it’s more easily connected to social media
(SM) sites:
Increase your linkability
(write and share content to which
people will want to link or share)
Make tagging easy
(include tags as well as links to the SM sites)
see: http://en.wikipedia.org/wiki/Tag_(metadata)
example:
http://mashable.com/2010/05/10/organize-twitter-profile/
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55. Social Media Optimization (SMO)
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Reward inbound links
(link back to people who link to you)
Help your content travel
(include a bio, mention your content to others)
60. Social Media Optimization (SMO)
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Links to Widgets and Badges
FaceBook
http://www.facebook.com/badges/
Twitter
http://twitter.com/goodies/widgets
LinkedIn
http://www.linkedin.com/profile?promoteProfile=&trk=mypro_badges
Pinterest
http://pinterest.com/about/goodies/
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62. 4. Incorporate Widgets for LinkedIn, FaceBook
and Twitter to your Website, blog and even your
email signature.
5. Limit your self promotion
6. Give generously to your community
7. and Have Fun!
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