SlideShare a Scribd company logo
Managing it all: How to Manage Your Time and Your Commitment to Social Media and Get Resultswith Amy Chorew
What we Learn Choosing your Tools Strategies to keep you organized, inspired Online Profile Management You only need to join a few networks Getting to know you 
Social Networking 3 “The end result is always for a meeting face to face.”
Where to get started Sphere of Influence Referrals Cold Calls Geographic Farm Listings Buyer Agency
Building Your Community  Look for people already in your community Link all your identities Become a valued member of the community
Go where your niche is: Are you a mom? Mom’s Blog Photographer? Flickr Group Women’s Council? Facebook Group Animal Lover? Animal Blog Gardener? Facebook Real Estate Agent? Linkedin Group
Learn the Sites http://www.facebook.com /help/ http://learn.linkedin.com/ http://support.twitter.com http://support.foursquare.com/home http://www.flickr.com/about/ http://www.youtube.com/t/about
Create a Great Profile
Preparation Review others Use Word Long Version Short Version Reviewed by 3 Photo Ready 9
You need a Great Photo!300 x 300 pixels
Be Consistent  Being Consistent across Social Media spaces makes it easier for people to find you and identify with you.
Include Social Media into Clients Record Social Search is powerful
Make it a practice to connect  To acquire introductions Make Warm Sales Calls
Monitor your Connections
Monitor your Connections
Gist.com and 			Xobni.com
Creating an Online Handle Try - firstnamelastname (Amy Chorew) AmyChorew     Try -first initial last name  (Derek Overby) Doverby     Try - first name last initial  (Ginger Wilcox) Gingerw         Try First Initial truncated Lastname (Teresa Boardman) TBoard    Try - your market/firstname  PhillyBill   Try Something Clever work related RealtorMarney
Claim your Username – Namechk.com
Put a Plan in Place Pick One Site
Learn the Sites http://www.facebook.com /help/ http://learn.linkedin.com/ http://support.twitter.com/ http://support.foursquare.com/home http://www.flickr.com/about/ http://www.youtube.com/t/about
Put a Plan in Place
Search is Social
Online Activity
In 2011, 60% of the US adult population will be using social networks to communicate.
Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information.  The Like button
Consumers have always turned to their trust networks to aid their decision making process.  Adoption of social networking technology has increased the size and powers of those trust networks.
The Online Conversation People see what you like and take the lead from you What are your friends doing? Don’t Steal my Prom Dress
What Do People Want To Read/See/Hear In Your Status Updates?
Don’t Be . . .  That Guy . . . Let me sell to you…. Listen….. !  I have good stuff ! For Sale Hello? Listen to what I have…..
Be this Gal
What can you do? Share Links
Share links with your sphere
Automation Systems that work Posterous.com Hootsuite.com Seesmic.com

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Social Media Time Management

  • 1. Managing it all: How to Manage Your Time and Your Commitment to Social Media and Get Resultswith Amy Chorew
  • 2. What we Learn Choosing your Tools Strategies to keep you organized, inspired Online Profile Management You only need to join a few networks Getting to know you 
  • 3. Social Networking 3 “The end result is always for a meeting face to face.”
  • 4. Where to get started Sphere of Influence Referrals Cold Calls Geographic Farm Listings Buyer Agency
  • 5. Building Your Community Look for people already in your community Link all your identities Become a valued member of the community
  • 6. Go where your niche is: Are you a mom? Mom’s Blog Photographer? Flickr Group Women’s Council? Facebook Group Animal Lover? Animal Blog Gardener? Facebook Real Estate Agent? Linkedin Group
  • 7. Learn the Sites http://www.facebook.com /help/ http://learn.linkedin.com/ http://support.twitter.com http://support.foursquare.com/home http://www.flickr.com/about/ http://www.youtube.com/t/about
  • 8. Create a Great Profile
  • 9. Preparation Review others Use Word Long Version Short Version Reviewed by 3 Photo Ready 9
  • 10. You need a Great Photo!300 x 300 pixels
  • 11. Be Consistent Being Consistent across Social Media spaces makes it easier for people to find you and identify with you.
  • 12. Include Social Media into Clients Record Social Search is powerful
  • 13. Make it a practice to connect To acquire introductions Make Warm Sales Calls
  • 17. Creating an Online Handle Try - firstnamelastname (Amy Chorew) AmyChorew     Try -first initial last name (Derek Overby) Doverby     Try - first name last initial (Ginger Wilcox) Gingerw         Try First Initial truncated Lastname (Teresa Boardman) TBoard    Try - your market/firstname  PhillyBill   Try Something Clever work related RealtorMarney
  • 18. Claim your Username – Namechk.com
  • 19. Put a Plan in Place Pick One Site
  • 20. Learn the Sites http://www.facebook.com /help/ http://learn.linkedin.com/ http://support.twitter.com/ http://support.foursquare.com/home http://www.flickr.com/about/ http://www.youtube.com/t/about
  • 21. Put a Plan in Place
  • 24. In 2011, 60% of the US adult population will be using social networks to communicate.
  • 25. Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. The Like button
  • 26. Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks.
  • 27. The Online Conversation People see what you like and take the lead from you What are your friends doing? Don’t Steal my Prom Dress
  • 28. What Do People Want To Read/See/Hear In Your Status Updates?
  • 29. Don’t Be . . . That Guy . . . Let me sell to you…. Listen….. ! I have good stuff ! For Sale Hello? Listen to what I have…..
  • 31. What can you do? Share Links
  • 32.
  • 33.
  • 34. Share links with your sphere
  • 35. Automation Systems that work Posterous.com Hootsuite.com Seesmic.com
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Be careful of what you say
  • 43.

Editor's Notes

  1. Strategies to keep you organized, inspired Daily & weekly activities to build ROIWhy your blog is the hub of it allYou Only Need To Join a Few Key NetworksA friend strategy will keep your reputation intact
  2. Which services will you use?Which will you ignore?
  3. On most sites you can look for people that are already part of your community in other networks. By linking all of your identities, you can allow for the important effect of “Ripple Marketing” Your reputation in this space will determine the readership you attract. Comments can generate interest and traffic for the writer and create a sense of ownership for the readers. Look for people already in your communityLink all your identitiesFocus on your reputationFind opportunities to involve your readers
  4. SECTION 3: USE THE POWER OF THE HUB AND SPOKE PRINCIPLE SLIDE 16LESSON 1: Connecting online
  5. Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  6. You may want to Claim your name even on places where you do not maintain an active presence http://knowem.comAddictomatic.comSpezify.com
  7. SECTION 3: USE THE POWER OF THE HUB AND SPOKE PRINCIPLE SLIDE 16LESSON 1: Connecting online
  8. SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 41LESSON 4: Using social media tools for effective online marketing
  9. Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  10. Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  11. Social media channels are being used for one to many communications, which fails to utilize their full range of capabilities. . The adoption of social networks is reaching all age demographics as the older generation adopts social networks in order to maintain communication with their children and grandchildren. In 2009, 38% of your members actively used social networking websites for business purposes.Based on current rates of adoption nationwide, we expect this number to be significantly higher in 2011. In 2011, 60% of the US adult population will be using social networks to communicate.Consumers have always turned to their trust networks to aid their decision making process. Adoption of social networking technology has increased the size and powers of those trust networks. Search engines have now integrated social networking data into their search engines. Social search takes a person’s social graph into account to enhance the relevance of search results using this data. Google was one of the first search engines to personalizes searches by its users to include content created and/or shared by people within a user’s social circle and has now been followed by other search engines like Bing and Yahoo.Understanding this change in consumer behavior and the behavior patterns of your members is essential to improving the effectiveness of your member communications and involvement.Social search has now become a key part of the modern consumer’s life, and members, overwhelmed with too many choices, turn to their online trust networks to help them find relevant information. Google’s addition of social search results makes this more of a ‘fait accompli” than a choice on the part of the member.
  12. SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 42LESSON 4: Using social media tools for effective online marketing
  13. SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 38LESSON 4: Using social media tools for effective online marketing
  14. SECTION 4: TAP INTO THE POWER OF YOUR LONG REALTY WEBSITE SLIDE 39LESSON 4: Using social media tools for effective online marketing
  15. SLIDE 63SECTION 6: ONLINE PROFILE MANAGEMENT LESSON 2: Review productsTips to stay in complianceEND