Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
Social Media Revolution - Creating Your Personal Online ProfileWalter Adamson
Target audience - beginners in creating their online personal online presence, and some of their employers. "Getting started - creating your personal presence and brand" Presentation to "Future Directions – Young People in Property" Property Council of Australia Victoria Branch 24 September 2009
Sharpen your social media skills: Fuel a successful job search onlineAdecco Staffing, USA
If you think that social media is just for keeping in touch with friends and family, you need to think again. Today, 92 percent of employers and hiring managers use social media to recruit and screen candidates. So, if you are searching for a job, you need to sharpen your social skills.
Our upcoming webinar can help. We’ll give you an inside look at how recruiters use social media and give you the advice you need to position yourself as the perfect candidate.
Topic:
Sharpen your social skills: Fuel a successful job search online
During this webinar, we will cover the following:
Striking a balance between your personal and professional presence
Facebook, Linkedin & Twitter - Networking tips and apps
Recent changes in social media that will affect your job search
How employers are using social media to find and evaluate you
Aired:
Thursday, May 30, 2:00pm EDT
Register now
Presented by:
Jen Brabson, Digital Marketing Manager at Adecco Staffing
Jen has more than eight years of experience in social media and digital and traditional marketing. Her expertise includes business-to-business, business-to-customer and personal brand development. She is a nationally recognized social branding and career coach. You can find Jen on Twitter @jenniferbrabson
Sharpen your social media skills: Fuel a successful job search onlineJennifer Brabson
Fuel Your Job Search with Twitter, LinkedIn & Facebook
Using social Media to find your next job is a great place to start! creating a personal brand that will be found and respected online is the way to start.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Global Entrepreneurship Week - "Social Media Overview"Mitch Miles
You've heard about Social Media and how it is changing the face of businesses and their marketing strategies. Come learn about the significance of social media, which sites are best for which types of businesses and the best practices for your business.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
How The Internet Can Change Your Career PathKevin Hisko
Presentation at St. Clements School on how the Internet can be leveraged to change your career path. I discus the importance of personal branding and how both Twitter and Linkedin can be used to engage with professors and future bosses.
Massimo Burgio Social Media Policy AfriTech Kenya Summit NairobiMassimo Burgio
My presentation on Social Media Policies for the AfriTech Summit Kenya recently held in Nairobi http://www.afri-tech.com. More Social Media Marketing news, articles and presentations are available at Global Search Interactive's blog http://www.globalsearchinteractive.net
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
This is ppt which says you how social media is empacting humans life humans relationship and how it is creating the distance between people and breaking the human emotions.
Presented to large audience of Arts College girls. Shared my Success Story using Social Media. Guided them how they can use social media and build business and Career.
Are you a communal or lay leader? Are you raising funds for charity? Would you like to promote a cause? Or maybe worried about your organisation's reputation? In this session, I will be going through the various ways you can use Facebook, Twitter, and Youtube to raise your profile, grow your audience and ultimately promote your cause.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
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1. Session I:
Understanding Social Media
Professional Certificate in Digital & Social Media
Instructor: Yadira Galindo
galindoyadira@gmail.com
1
2. Welcome!
• I’m Yadira Galindo, your tour guide
through the wonderful world of social
media.
• Former print reporter turned public relations
specialist and now lecturer
• Email: galindoyadira@gmail.com
• Cell: 619-379-3977 (text okay)
• You can find me online and friend/follow me!
•
•
•
Facebook (yadira.galindo)
Twitter (yadira_galindo)
LinkedIn (yadiragalindo)
• Class introductions
•
•
Name, short bio, SM experience
Why are you here?
My avatar on
Twitter, LinkedIn,
Google+, Instagram
and Pinterest
2
3. Agenda
• We have a lot to cover over the
next four weeks. Fasten your
seatbelts!
•
•
•
First things first, friend me on
Facebook, right now!
Syllabus
Introduce BSM Online
•
Online classroom for BSM
on Facebook
•
“Secret” group
•
Post assignments here
•
Ask questions! Engage!
3
4. Assignment 1: Due Wednesday
Assignment 1:
All students:
1. Post a link to a social media
article/blog on something you didn’t
know regarding social media with a
short summary of what you took
away from this article.
2. Comment on posts by two of your
classmates.
3. Review your Facebook account. Do
you see any changes you need to
make? Post on our FB group site
changes you’re making and why, or
why changes are unwarranted.
3
5. Assignment 1: Due Wednesday
Assignment 1:
Matriculated students only:
1. Assignments from previous slide.
2. Post three times on Facebook.
Subject should be related to social
media, your major or your career
interests.
3
6. Requirements
• Weekly attendance
Sign-in required! With only four weeks in the course,
missing a class could adversely impact your score!
• Completion of weekly assignments
posted to BSM Online weekly
• Participation in class and on BSM Online
• Final project
will be discussed in further detail in session III
6
7. Course Overview
Most popular social networking sites in 2013
based on unique monthly visitors
1.Facebook – 1,100,000,000
2.YouTube – 1,000,000,000
3.Google+ – 359,000,000
4.Twitter – 288,000,000
5.LinkedIn – 110,000,000
http://growingsocialmedia.com/social-media-statistics-and-facts-of-2013-infographic/
7
8. Course Overview
• According to the course description,
we are going to be very busy!
• Introduction to web-based social media tools.
Get a broad overview of applications such as
Facebook, Twitter, Google+, Pinterest and others for
use as professionals’ tools. Class explores
engagement, managing social networks and delivering
quality content. Other topics include web branding
and promoting a brand across platforms.
Note: Social media is a constantly evolving topic of
discussion. For that reason, the changing times could
result in a change in the syllabus. Stay tuned!
8
9. Course Overview
You are here, so the assumption can be
made that you understand the influence
and impact social media can have for a
professional in today’s fast-paced world.
More:
9
http://www.socialnomics.net/2013/01/01/social-media-video-2013/
12. Course Overview
• Goals & Objectives
The point isn’t to learn the ins and
outs of every one of the latest social
networking trends.
Instead,
it is to …
understand the hows and the whys,
use it to enhance your online brand and expand
your reach,
and embrace the ability to adapt regardless of the
tools.
Because they will change!
12
13. Social Media 101
Internet users under 50 are
particularly likely to use a social
networking site of any kind, and
those 18-29 are the most likely
of any demographic cohort to
do so (84%).
Women are more likely than
men to be on these sites. Those
living in urban settings are also
significantly more likely than
rural internet users to use social
networking.
42 percent of adult users
use multiple social media
platforms.
http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Overview.aspx
13
15. Social media literacy & citizenship
When this class began the discussion was about how
media professionals could simply and easily use social
media. The slide looked something like this.
To promote content and
drive traffic
News & information
publishing
Open dialogue with the
community they are trying to
reach
Blog & website
integration
Build a network
Establish a personal
brand
Research and news gathering
Crowdsourcing and building a
community of resources
From Teaching Social Media, mashable.com
15
16. Social media literacy & citizenship
Over time, the discussion evolved.
Using
To promote content and
drive traffic
Open dialogue with the
community they are
trying to reach
Crowdsourcing and
building a community of
resources
News & information
publishing
Using Well
Social media factor in
organic SEO
Customer service
extending beyond the
1-800 number
Crowdfunding,
recruitment of talent &
hiring
Crisis management &
direct-to-audience
messaging
16
17. Social media literacy & citizenship
Social media is…
Via Hootsuite, for more information visit http://youtu.be/zr_-55kiDLM
17
18. More than a wallflower:
Engagement & quality content
• In the sports world,
the most successful
teams have a great
playbook, a strategy
they employ to win a
game.
18
19. More than a wallflower:
Engagement & quality content
• Develop a social media strategy!
Define goals and objectives
Pinpoint your audience
Identify potential evangelists/super-sharers
Audit your resources (I mean really audit!)
Encourage and reward buy-in internally
Establish a social media protocol
Start using social media
Measure results
From
How the heck do I start building a social media marketing s
, Green Buzz Agency
19
20. Marketing is not social, have a
conversation
Average shelf life of a
social media post is
three hours!
According to Bitly
From Calculate the ROI of Social Media, briansolis.com
20
22. Looking good:
Making your profile count
• Photos:
• Do not settle for the egghead
or the shadow man. Be you.
Illustrate who you are. Be
your brand.
• Select a headshot that
captures you as you really look
or want to be viewed.
• Use the same photo across
applications and save the
image with your name. SEO!
22
23. Looking good:
Making your profile count
• Usernames:
•
Be you. Be your
brand. Not
@hottiemom74. Or
@tipsytommy.
•
If you do, change it. Like yesterday. Favorite taken? Ideas.
•
Take time to customize URL
in Facebook, LinkedIn, etc.
•
Keep it short.
•
Avoid inclusion of corporate
labels. You never know …
Tip: To see if your desired name is available across all social media platforms, check out the social media too
– Social Media Today
23
24. Looking good:
Making your profile count
• Bio:
•
No bio = less followers.
•
Be you. Be your brand.
Don’t be Bob Dylan song
lyrics.
•
It’s only 160 characters.
Use the space wisely.
•Identify
and include keywords that describe you, your business or
your interests. Who you would follow. Birds of feather …
•Do
add a website URL. Help friends/fans/followers/connections.
•Be
consistent across applications.
24
25. Looking good:
Making your profile count
Find an example of bio you like and why it works professionally.
25
26. Looking good:
Making your profile count
Source: Leaders West Digital Marketing Journal
http://leaderswest.com/2013/06/01/infographic-how-to-create-the-perfect-facebook-profile-picture/
26
27. Social Media 101: Facebook
• Yeah. You know what it is.
• In 2012, Facebook announced that
it reached 1 billion users.
• Service is largely private, with
access granted by users and privacy
setting managed on a personal
level.
Facebook was
founded in February
2004. Back then, it
was only available to
students at Harvard.
• Education level no long plays a big
factor on who is on Facebook.
• Of people who use only one social
media platform, 84% say they’re
app of choice is Facebook.
More on Wikipedia.
15
28. Social Media 101:
Facebook
• 71% online adults use Facebook
• 63% of users visit the site daily
• 40% of users visit the site
•
•
•
•
multiple times per day
Slightly more women than men
Largest number of users are
younger than 50 but those 65+
are increasing from 35% percent
the previous year to 45%
Slightly more urban users
But most other facts are
comparable
http://www.pewinternet.org/files/oldmedia//Files/Reports/2013/Social
%20Networking%202013_PDF.pdf
15
29. Social Media 101: Facebook
Anatomy of Facebook
Group
provides a closed space for small
groups of people to communicate
about shared interests
Page
allows an organization, business,
celebrity or band to maintain a
professional presence
Profile
Profiles (Timelines)
represent individuals and
must be held by an
individual
16
30. Social Media 101: Facebook
• Groups provide a closed space for small groups of
Group members get
notified about all new
posts in a group unless
they choose to restrict
their group notification
settings.
If group privacy is set to
closed or secret, only
group members will be
able to see things that get
posted in the group.
people to communicate about shared interests;
can be created by anyone.
• Privacy: In addition to an open setting, more
privacy settings are available for groups. In secret
and closed groups, posts are only visible to group
members.
• Audience: Group members must be approved or
added by other members. When a group reaches
a certain size, some features are limited. The
most useful groups tend to be the ones you
create with small groups of people you know.
• Communication: In groups, members receive
notifications by default when any member posts
in the group. Group members can participate in
chats, upload photos to shared albums,
collaborate on group docs and invite members
who are friends to group events.
18
Editor's Notes
This is a BEGINNING social media class!
-Ask for how many are on social media now?
-Any experts in the room?-We can go slow/fast depending on the topic and questions.
-Ask questions anytime, please!
-Please let me know if there are specific topics you’d like to cover because we won’t get to everything!
-Name some of the social media applications you use….
Did anyone mention Amazon? Yelp?
What about blogs?
Forums?
Entry level course but we will go at the speed of the class.
Assuming everyone has basic computers skills.
Please ask questions or contact me if we go to fast or you need.
Things are constantly changing so please excuse if I don’t have all the answers or if my answer is outdated please let me know!
Student photos – change your settings; show how; even if you block others from viewing, what is your first impression
Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.
SEO= Search Engine Optimization ; SEO is the process of improving the visibility of a website in a search engine’s "natural," or un-paid (“organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
First impressions. Do you accept friend requests from people you don’t know and don’t’ have any biographical information or photo to tell you about this person? Do you follow someone on Twitter simply because they follow you or do you look at them to see if you have interests in common?