Driving Your Hospitality Business with Social Media - Vancouver
With over 1.5 Billion people globally using social media to communicate and make buying decisions daily it has become very evident that social media cannot be ignored by anyone doing business in the hospitality industry. Facebook, Twitter, Instagram, Yelp and Google places (to name a few) are all platforms that provide considerable opportunity – there are also serious risks to using them if you don’t have a solid plan and process in place. This session has been specifically designed for owners, managers and marketing teams in the hospitality business. If you own, operate or lead a team for a restaurant, bar, lounge or club this event will help you systemize your approach to social media marketing and maximize your return on investment on all of your marketing efforts. The top social and mobile marketing trends that can positively impact your business Why you need a social media policy for your staff now (samples included) Visual marketing online, creating great content for Facebook, Instagram, Pinterest and more. How to use Twitter to build relationships, gather business intelligence and drive foot traffic Facebook best practices plus contests and promotions that put people in your locations Social media monitoring tools that will help you protect your brand integrity, turn fans into advocates and un-earth vital business intelligence How to use tools like Yelp, Google Places and FourSquare effectively How to assemble an effective social media plan and team
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Driving Your Hospitality Business with Social Media - Vancouver
- 1. Driving Your Hospitality Business with Social Media Shane Gibson & Mitch Ballentine #SocializedCamp Wifi: Ceilis Public irishnet1
- 2. “Saying you don’t believe in social media is like saying you don’t believe in the internet.” - @garyvee
- 3. “There are no more marketing gurus – just customers with megaphones”
- 5. According to a study by economists from the University of California, Berkeley, a half-star improvement in online ratings makes a restaurant 30 to 49 percent more likely to be fully booked during peak dining times. reviewtrackers.com
- 7. McKinsey Global Institute Study…
- 9. 1.1Billion
- 10. 200 Million
- 14. 100 Million/mo 49 % of Top 100 28 % of 18 – 29 year olds 13 % of 30 – 49 year olds 3% of 50 – 65 year olds
- 15. Mobile Users/Day 7.3M 6.9M Daily Active Mobile Users
- 17. 1st Time Buyers Social referral value in e-commerce (Fast Company) $68.78 $80.22 $179.36
- 26. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It’s not about you #4 Be fearless in your contribution to community #5 Don’t be a social spammer, engage #6 Be authentic #7 Be consistent #8 Leverage through influencers and community
- 27. Social Media Policy • Protects: • Your Brand • Customer, Investors & Community • The Employee
- 28. Social Staff
- 29. Policy • Safety • Privacy • Proprietary • Process • Etiquette • Engagement
- 30. Get Sociable!
- 31. More Filters and Stops • Less automation in Twitter • Tougher rules on LinkedIn and Facebook • Following limits on Instagram • Google updates their Algorithm and upsets the world
- 32. Twitter • Profile fundamentals • Expanding reach • Increasing engagement • Your system and formula
- 34. 1. Morning Quote / Meme 2. Post Your Content 3. Post Some Tips 4. Retweet 5. Thank and Follow 6. Help Someone 7. Get Social 8. Connect with Influencers Twitte r Formul a
- 35. Hootsuite
- 36. Facebook • New challenges • Increasing reach • Increasing engagement • Customizing • Sponsored Posts versus Ads
- 37. What gets lift? FaceBook Posts and Contests
- 38. Engaging Posts - Quizzes
- 39. In the Community
- 41. Sponsored Posts
- 42. Get Sociable!
- 45. Offerpop.com
- 47. Example: A Simple and Trackable Contest Code/Deal of the Week • simple to execute • brings people through the door • can schedule weekly or use as a means of moving food inventory • track using Micros or Squirrel • supplement with promoted posts • post across all social platforms, or use to drive traffic to particular outpost
- 48. Offerpop.com • Fangated Coupons • Refer-a-friend Contests • Photo contests • Tug-of-war • Video contests • Caption contests • Twitter deals
- 49. LinkedIn is a lot like the gym
- 50. Incomplete Profile = Networking like this guy:
- 51. Business Pages • How to start • Adding Products and Services • Daily Content
- 52. Adding Connections 1. People you really know 2. People you sort-of know 3. People you don’t know 4. Only group one can be “blanket” added 5. For 2&3 customize and personalize
- 53. Summary • LinkedIn works if you work it • But your best foot forward • It’s about business – have a business page • Connect daily with people
- 55. Blogging • Blogging’s role in social media communications • What to blog about • How to build traffic and subscribers
- 56. What to blog about? • Frequently Asked Questions (List 20) • New developments (cool factor, fun, innovative, community focused, news) • Events on-site or in the community • Your take on local news • Your take on industry news and events
- 57. What to blog about? • Video (Yours and Others) • Twitter stream on a topic • Guest bloggers (experts, foodies, brewmasters, influencers, key staff) • Interviews via email, video, skype etc. • Top 10 and list posts • Transcribe Audio/Video • Instagram photos and videos
- 58. Listening
- 59. Business Intelligence • Search.Twitter.com • Daily checks of review sites • Google Alerts, Mention.net, talkwalker.com • Facebook Search • Customer/Community blogs and social networks • Competitor/Industry news, blogs, and social networks • Google Analytics
- 63. Score Keeping?
- 68. Intel/Data
- 70. Facebook Search
- 71. Can we just not do it?
- 79. Get in the game
Editor's Notes
- Shane is odd.