QUT Social Media Workshop (School of Design)

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This document discusses the truth about social media for business. It covers various social media platforms like Twitter, Facebook, blogs, email, LinkedIn and YouTube. It discusses developing a social media strategy for businesses as a beginner by setting up pages, securing URLs, publishing content and enabling sharing. It also discusses strategies for more intermediate levels. The document provides statistics on returns from social media marketing and questions for the audience.

Th e Truth About Social Media
for Business
• Is it a Fad?
• Your worst fears
• Twitter, Facebook, Blogs, Email,
LinkedIn & YouTube
• Social Media Strategy
• Q&A
Adam Franklin,
Marketing Manager

@Franklin_Adam
@Bluewire_Media
Tweet
Tweet!
Tweet
Tweet
@Franklin_Adam

1. Facebook
comments
@Franklin_Adam Facebook

12.
rFeafecrerbalos
oink
1c0o
mmimnuetnests

1. Facebook
comments
8
referrals
in
1
day

Blogging
A:racts
More
Visitors
Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

Will
It
Blend?
Cost?
$50
Views:
10,656,840
Total
Video
Views:
192,351,121
700%
Results?

Social
Strategy
-‐
Beginner
1.
Set
up
pages

Social
Strategy
-‐
Beginner
1.
Set
up
pages
2.
Secure
your
URL

1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
Social
Strategy
-‐
Beginner

1.
Set
up
pages
2.
Secure
your
URL
3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
Social
Strategy
-‐
Beginner

3.
Publish
content
&
enable
sharing
4.
Watch
and
listen
SSoocciiaall
SSttrraatteeggyy
-‐-‐
BBeeggiinnnneerr
1.
Set
up
pages
2.
Secure
your
URL
5.
Join
in

Up
55%
Up
107%
(@replies)
Sales
#NHHPC13

Thank
you.
!
Adam.Franklin@BluewireMedia.com.au
@Franklin_Adam
1300 258 394
www.bluewiremedia.com.au/book

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QUT Social Media Workshop (School of Design)

1. Th e Truth About Social Media for Business • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email, LinkedIn & YouTube • Social Media Strategy • Q&A Adam Franklin, Marketing Manager

2. 2

4. 4 Who’s next? You? @Franklin_Adam

5. 5

6. @Franklin_Adam @Bluewire_Media Tweet Tweet! Tweet Tweet @Franklin_Adam

7. Show of hands get up

9. Weiner-‐gate @Franklin_Adam

10. Tools @Franklin_Adam

11. Don’t have 7me? No time? @Franklin_Adam

12. @Franklin_Adam

13. Monitor

14. Men7on

15. Relax…

16. Just like real life!

17. Twi:er

18.

19. 1 referral in 24 hours

20.

21. 1. Facebook comments @Franklin_Adam Facebook

22. 12. rFeafecrerbalos oink 1c0o mmimnuetnests

23. 1. Facebook comments 8 referrals in 1 day

24. INVEST

25. Remarkable content 25 @Franklin_Adam

26. Blogging @Franklin_Adam

27. Blogging A:racts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV

28. Done the work

29. $1 spent $41 return Email Marke7ng

30. #hire14 Email is best. Remember 1995?

31. Darren Rowse aka @ProBlogger

32. Dear Rich

33.

34. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?

35. @Franklin_Adam LinkedIn @Franklin_Adam

36. @Franklin_Adam LinkedIn @Franklin_Adam

37. Social Strategy -‐ Beginner 1. Set up pages

38. Social Strategy -‐ Beginner 1. Set up pages 2. Secure your URL

39. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy -‐ Beginner

40. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy -‐ Beginner

41. 3. Publish content & enable sharing 4. Watch and listen SSoocciiaall SSttrraatteeggyy -‐-‐ BBeeggiinnnneerr 1. Set up pages 2. Secure your URL 5. Join in

42. Social Strategy -‐ Intermediate

43. What would you do?

44. Social Strategy -‐ Intermediate

45. Social Strategy -‐ Intermediate

46. Social Strategy -‐ Intermediate

47.

48.

49. Content marke7ng

50.

51.

52. 52

53.