Social Media Tips for B2B Brands Under 40 Characters
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This document provides an overview of social media best practices. It discusses platforms like Facebook, Twitter, Pinterest, Instagram and Google Plus. For each platform, it offers tips on content style, scheduling posts, using hashtags and analytics. It emphasizes testing content to see what resonates with audiences. The document also discusses tools for images, scheduling and analytics to help manage social media presence. Overall, it stresses the importance of defining goals and measuring results from social media activities.
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Social Media Tips for B2B Brands Under 40 Characters
- 1. @NoisyMonke y or event # @MrJonPayne
- 2. @NoisyMonke y or event # @MrJonPayne BRAVE SOCIAL MEDIA
- 3. Social Media @Tashsb HELLOOO! ⢠Noisy Little Monkey are a digital marketing agency ⢠Iâm creative D of NLM ⢠Manage all of the social channels for all of the clients ⢠Social Media is Hard. ⢠I like pictures (not so much the wordsâŚ) NOISY LITTLE MONKEY
- 4. TODAY â KEEP IN MIND⌠⢠I donât have all the answers ⢠Iâll probably be wrong ⢠You will probably be wrong. ⢠Things that work for me may not work for you. ⢠What worked last month may not work tomorrow. ⢠Take everything with a pinch of salt â If it doesnât work try something else. ŠSoraZG
- 6. Social Media @Tashsb YOU WILL VIEW THESE SLIDES ONLINE WHILST GIVING US SOME FEEDBACKŠKristina D.C. Hoeppner
- 9. Social Media @Tashsb TODAY Today will mainly be questions that you need to answer (with a few best practices thrown in) YOUR WEBSITE / CONTENT YOUR AUDIENCE FACEBOOK & TWITTER GOOGLE PLUS & TOOLS PINTEREST & INSTAGRAM ROI
- 10. Social Media @Tashsb ŠAndi Sidwell
- 12. KNOWLEDGE GRAPH Millward Brown 2014 PEOPLE USE PHONES FOR SOCIAL
- 13. Social Media @Tashsb Š Christian Schnettelker WHOâS GOT A BLOG?
- 14. BUT WHY WRITE CONTENT? There are a number of reasons why you should but my top two are: ⢠Google likes fresh content (your site will rank better) ⢠A great way to engage with your audience and attract them to your website.
- 16. TIME TO GET WRITING! BUT WAIT!...
- 17. Social Media @Tashsb WHO ARE YOU DOING THIS FOR? ŠReuver
- 18. Social Media @Tashsb SOCIAL MEDIA STYLE GUIDE ⢠Who are the audience? ⢠What do the audience want? ⢠What do they want from social media? ⢠Who do they trust? ⢠What do they read online? ⢠What does that mean for my writing style? ⢠Who is empowered to do this? Take ½ a day to do this. Itâll make you do a better job WHO ARE YOU DOING THIS FOR?
- 19. Social Media @Tashsb IT Director Challenges: Budgets Reliable Infrastructure Managing geeks Wants: Straight forward language Reliable data Facts figures Reads The Register, Seth Godin, Homes & Gardens, the headlines on the gutter press Uses Email. BBC apps Developer (agency based) Challenges: Work / Life (18 month old kid) Productivity The new boy is better than me Wants: Productivity Tools, management advice, Google Glass, to be entertained Reads netmums, nhs direct, Stackoverflow, Wired, Oatmeal, xkcd Uses r/tech, Facebook IT Journalist Challenges: Being ahead of the latest geek trends, stock news, tech gossip, being found out. Wants: Google Glass, Bylines in the nationals, her big break. Reads The Register, Guardian Tech, gizmodo, TC, Mashable, Buzzfeed, NextWeb Uses r/tech, Google+, Twitter & Facebook Š Wordlizen, Dekcuf, GuySie
- 20. Social Media @Tashsb SUNSHINE KIDS ⢠When Sam was made redundant in 2013, she took her wealth of experience as a buyer for a well-known high street retailer and lump of redundancy cash and started an ecommerce site selling kids clothes. ⢠It started out as a bit of a joke with a group of her mates over a bottle of wine one night. As a mum of two girls she felt that there was lots cheap, cute clothes but it was hard to find things with good green credentials that her girls wouldnât be embarrassed to wear to school. Her friends agreed, and through one of them she was put in touch with a designer and together they worked out a focused range of clothes for both boys and girls aged 5 to 14, which they got produced in the UK from organic cotton. ⢠These are clothes for funky, image conscious kids, with eco conscious mums and dads. They arenât cheap, but nor are they designer. They wash well, keep their shape and have cute designs.
- 21. Social Media @Tashsb USE PERSONAS TO CREATE PURPOSE ⢠Give your content purpose â What do you want your audience to do or feel after reading your blog post? Do you want them to: ⢠Share it, engage, converse, feel informed or enlightened? ⢠What can you write about to help or inspire your audience? ⢠Can you answer their queries? ⢠What do they need to know about you?
- 22. USE PERSONAS TO THINK ABOUT TYPES OF CONTENT How-To Guides Step by step guides Top Lists Top ten Opinion Over Controversial Topics Provide perspective Data Interesting stats News Whatâs trending Interviews Meet the team Infographics Turn data into a visual format Product, Service, or Content Highlight what you do Reviews Provide opinion Pro/Con lists Help make people make decisions Video/Audio Content Bite size information Seasonal Content Valentines day, Pirates day, Christmas etc.
- 23. Social Media @Tashsb Š Allen Skyy
- 25. Social Media @TashsbSocial Media @Tashsb
- 26. Social Media @Tashsb GET PLANNING - SCHEDULED FUN Hubspot Editorial Calendar Social Media @Tashsb
- 28. @NoisyMonke y or event # @MrJonPayne WHICH PLATFORMS?
- 30. Social Media @Tashsb SPREADS EASILY Double bubble = social helping search ranking
- 32. #ThinkLocal @MrJonPayne HOW MUCH CAN I DO MYSELF?
- 33. Social Media @Tashsb TOP TIER PLATFORMS Iâd lean more towards Twitter. Good for outreach to influencers and customers in the B2B sector
- 34. Social Media @Tashsb SECONDARY PLATFORMS If youâre niche, hip, cool. Target Instagram or Vine. LinkedIn isnât easy to scale
- 35. Social Media @Tashsb ŠAndi Sidwell
- 36. Social Media @Tashsb OR IF YOUâVE ALREADY STARTED, ITâS TIME TO CHECK⌠ŠPhilon
- 37. WHY ARE YOU USING SOCIAL MEDIA? Goals will help you measure whatâs working â You might have different goals for different channels WHAT ARE YOUR GOALS
- 38. WHO IS YOUR AUDIENCE (BY CHANNEL)
- 39. Social Media @Tashsb WOT DUZ DAT MEAN FYR STYLEZ, BRUV? Who are you? Tone of voice? Izzit?
- 40. HOW WILL YOU HANDLE NEGATIVITY? Social Media @TashsbWho do they trust? Do you share a common enemy?
- 41. Social Media @Tashsb FACEBOOK Via Simply Measured Š Coletivo Mambembe
- 42. Social Media @Tashsb FACEBOOK ⢠Influenced by when people like, comment & share Story bumping - resurface stories that people did not scroll down far enough to see but are still getting lots of engagement. ⢠From Jan 2015 - Facebook will begin monitoring and reducing the appearance of overly promotional posts ⢠To reduce the number of posts containing misleading or false news, Facebook has announced that the News Feed algorithm will begin to factor in when many people flag a post as false or choose to delete posts. https://blog.bufferapp.com/facebook-news-feed-algorithm Š Coletivo Mambembe
- 43. Social Media @Tashsb MORE EMOTIONS
- 44. Social Media @Tashsb A perfect Facebook post: ⢠is a link ⢠is brief - 40 characters or fewer, if you can swing it ⢠gets published at non-peak times ⢠follows other posts on a regular schedule ⢠timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 46. Social Media @Tashsb A perfect Facebook post: ⢠is a link ⢠is brief - 40 characters or fewer, if you can swing it ⢠gets published at non-peak times ⢠follows other posts on a regular schedule ⢠timely and newsworthy https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post WHAT FACEBOOK LIKES
- 47. FIND OUT WHAT WORKS FOR YOU ANALYSE
- 49. INSIGHTS OVERVIEW Post Clicks Likes, Comments & Shares
- 50. NOT ALWAYS AS IT SEEMS @Tashsb Why goals and measuring is really important!
- 51. Social Media @Tashsb WHAT WORKS FOR US Social Media @TashsbWhat would you want to read?
- 52. Social Media @Tashsb CONSIDER ADVERTISING
- 53. Social Media @Tashsb HOW MUCH TO SPEND? How longâs a piece of string?
- 54. Social Media @TashsbŠ Aaron Stidwell FACEBOOK CONCLUSION & TIPS ⢠Choose your goals for Facebook ⢠Test post styles, imagery and text ⢠Look at insights ⢠Set aside a budget for paid.
- 55. Social Media @Tashsb TWITTER Š Eldh
- 56. Social Media @TashsbŠ A.Pasquier 500 MILLION TWEETS PER DAY
- 57. Social Media @TashsbSocial Media Training @Tashsb Followerwonk & JustUnfollo IS YOUR AUDIENCE ON TWITTER?
- 58. Social Media @Tashsb HOW TO SEARCH ⢠Look at who your competitors are following? ⢠Look at who is following your competitors? ⢠Who is famous in your industry? ⢠Who is local? ⢠Who is a brand ambassador? ⢠Who has similar interests?
- 59. Social Media @Tashsb USE LISTS ⢠The timeline you wished you had ⢠Journalists and bloggers ⢠Influencers ⢠Customer/ Clients ⢠Competitors ⢠By sector ⢠Location based lists
- 60. Social Media @Tashsb Hoostsuite LISTEN & CONVERSE
- 61. Schedule your posts, keep pics big and maintain editorial sign off, use BufferApp @NoisyMonkey @Tashsb
- 63. Social Media @Tashsb ⢠Tweets that include hashtags are 33% more likely to get retweeted than tweets without hashtags http://hashtagify.me
- 65. Social Media @Tashsb WHAT WORKS Using images, videos & gifs, sharing other peoples content and reaching out to people. Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets
- 66. Social Media @TashsbTag, pin and create a gallery tweet
- 67. Social Media @Tashsb Impressions Summary TWITTER ANALYTICS
- 69. Social Media @Tashsb ⢠Clear CTA âClick Hereâ ⢠Use Urgency âRight Nowâ ⢠Use Pictures & resize your images ⢠Comment donât just RT ⢠Tweet often and regularly ⢠Share your message more than once ⢠Be patient TWITTER CONCLUNSION & TIPS
- 72. Social Media @TashsbŠ BellaFaye Garden
- 73. Social Media @Tashsb According to Piqora: Half of all product orders from a Pinterest pin come at least 2.5 months after
- 74. Social Media @Tashsb SECRET BOARDS
- 75. Social Media @Tashsb WHAT WORKS Curalate Infographic
- 79. Social Media @Tashsb WHAT WORKS ⢠Pin more often, and space out your pins ⢠Apply for Rich Pins for your website or blog ⢠Create the right-sized images (2:3 or 1:3.5, with a minimum width of 600 pixels.) ⢠Write better descriptions â keyword-rich, detailed ⢠Use correct capitalisation and punctuation ⢠No hashtags ⢠No promotional information (â10% offâ or âTwo for $9.99!â) ⢠No salesy calls to action (âBuy now!â) ⢠No references to Pinterest functionality (âClick here to pin!â). ⢠Use multiple images within a pin ⢠Create Pins with text in them https://blog.bufferapp.com/pinterest-marketing-tips https://business.pinterest.com/sites/business/files/how-to-make-great-pins-guide-en-01.pdf
- 80. Social Media @Tashsb ⢠Use attractive & engaging images ⢠Write optimised descriptions for your pins ⢠Think about trends ⢠A mix of your pins and others ⢠Use secret boards to inspire ⢠Tell your story ⢠Pin at the right time for your audience PINTEREST TIPS Š Aaron Stidwell
- 81. Social Media @Tashsb INSTAGRAM Š Wiertz SÊbastien
- 82. Social Media @Tashsb Š Soundman 1024 TELL YOUR STORY
- 83. Social Media @TashsbâMy company isnât very visualâ⌠So?
- 84. Social Media @Tashsb Illustrate facts and quotes
- 85. Social Media @Tashsb WHAT WORKS Building a community
- 86. Social Media @Tashsb TALK TO YOUR COMMUNITY
- 87. Social Media @Tashsb BEHIND THE SCENES
- 90. Social Media @Tashsb 1. 2. 3. 4.
- 93. Social Media @Tashsb ⢠Use relevant # ⢠Converse ⢠Be involved in your community ⢠Tell your story ⢠Think about trends INSTAGRAM TIPS Š Aaron Stidwell
- 94. Social Media @Tashsb GOOGLE PLUS
- 97. Social Media @Tashsb Local Page vs. Brand Page
- 98. #DownloadBath @MrJonPayne SMASHING IT ON THE GOOGLE+ 100,000 + views from Google / Google maps
- 99. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps
- 100. #DownloadBath @MrJonPayne100,000 + views from Google / Google maps http://www.noisylittlemonkey.com/?s=google+plus
- 101. Social Media @Tashsb
- 102. Social Media @Tashsb DIFFICULT TO SCALE
- 103. Social Media @Tashsb ITâS ABOUT PEOPLE CONNECTING WITH PEOPLE ⢠Make sure your team have optimised profiles - Good profile images - Links to your website - Use key terms you want to be found for ⢠Connect - Be genuine - Give them a reason to trust you
- 104. Social Media @Tashsb LAST BUT NOT LEAST
- 105. TOOLS â TO MAKE IT EASIER Š Josep Ma. Rose
- 106. Social Media @Tashsb ⢠http://www.picmonkey.com/ & https://www.canva.com/ http://www.noisylittlemonkey.com/blog/free-images/ http://thevisualcommunicationguy.com/2014/07/14/can-i-use-that-picture/
- 108. Social Media @Tashsb MONITOR . MEASURE . IMPROVE Hootsuite | Bufferapp | Professor Traffic https://www.pinterest.com/guykawasaki/?utm_source=sigofweek&utm_medium=link&utm_campaign=email
- 109. Social Media @TashsbSocial is freaking difficult to measure! Campaigns in Analytics
- 110. Social Media @Tashsb Š Bhaskar Peddhapati