This document provides guidance on using various social media platforms for real estate networking and marketing. It recommends using Facebook to cultivate relationships within an existing network, Twitter to follow industry leaders and trends, LinkedIn for networking with agents outside the local area, blogs for content creation and listing displays, YouTube and Google+ to promote listings and connect with potential clients. The key advice is that social media should be used to develop relationships, not directly sell, and those relationships should be strengthened through offline connections as well.

1. Social Media for Real
Estate
Choosing the right network to network

2. Social Media is about
networking, not selling, so
DO NOT SELL!
Cultivate the relationships of your existing Sphere of
Influence and brand yourself as their Realtor of choice

3. Facebook
 Cultivate relationships
 React to peoples’ posts
 Engage in their
conversations
 Build a large SOI through
existing friends
 Have both fan page and
personal page
 Personal for relationships
 Business for SEO (page
posts are indexed by search
engines)

4. Twitter
 Follow Industry Leaders
 Follow Industry Trends
 React to local news
 Use it to direct traffic to your
website
 Promote across other social
media outlets such as
YouTube and Flickr

5. Linkedin
 Network with other agents
outside of our local area
 Recommend and ask for
recommendations from
people you have worked
with
 Join groups and engage in
questions within your
industry

6. Blog
 Content creation
 Display listings
 Build authority through
articles
 Link to your website for
SEO component

7. YouTube
 Sell the lifestyle of the
home
 Make sure to humanize the
video so that they can
connect with the audience
 Lowest cost marketing tool
for all real estate agents

8. Google Plus
 Seamless integration with
YouTube
 Posts indexed by Google
Search
 Search plus Your World

9. Use these tools to
develop your relationships
Remember that clarity is key in all of life. Be clear on your
goals with social media. Develop your relationships with
your sphere and connect with them offline. This
development will strengthen the bond and ensure that
closing will occur.

10. Brought to you
by YouSocial
Marketing &
Consulting
Chris Webb
Owner