Oregon/Washington Association of Broadcasters PM Presentation

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Allie Herzog from integratePR (www.integratePR.com) and The Creative Animal speak on the New Frontier of Broadcasting and how to use social media to engage further with audiences.

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  • Italy : 9% increase in sales within the first 3 weeks of the campaign
  • Oregon/Washington Association of Broadcasters PM Presentation

    1. 1. Allie Herzog, integratePR Doug Harris, Creative Animal
    2. 2. CONTENT IS KING Find your Target Audience Dissect Your Message Develop Keywords
    3. 3. BEST PRACTICE 25/50/25 Listening/ /CreatingSharing
    4. 4. DISSECT Distinctive Informative Succinct Super Exciting Creative Targeted
    5. 5. Facebook announced in July that the number of members topped 500 million 50% of Facebook’s active users log on to Facebook in any given day
    6. 6. Average user is connected to 80 community pages, groups and events
    7. 7. FACEBOOK OPTIONS Facebook Profile Facebook Group Facebook Page Facebook Places
    8. 8. GETTING STARTED 1. Create a page for the station 2. Once have 25 likes, claim your vanity URL 3. Create profile for talent 4. Customize FBML tab 5. Say thank you to likes 6. Keep conversations going, for free 7. Promote Facebook on your other webpages
    9. 9. GIVE ‘EM WHAT THEY WANT
    10. 10. PROMOTE YOUR PAGE  Add a widget to the website  Email signature  Encourage fans to post pictures  Suggest to Friends  Post on other walls
    11. 11.  iPad Giveaway  Stand by Your Band  Business Bright Spots  Insured Risk promotions IDEAS YOU CAN DO (TODAY!)
    12. 12. ADDITIONAL USES FOR FACEBOOK  Client testimonials  Redirect to on air programming  Concert announcements  Exhibition of video
    13. 13. TRACK ROI Friend/Fan Growth Fan Page Interaction & Activity Conversation & Engagement Traffic Driven to Site User Behavior on Site
    14. 14. 65% of Fortune 100 Executives have active accounts on Twitter Twitter gets 30,000 new users a day
    15. 15. Twitter now has 190 million users tweeting 65 million times a day 38% of Twitter users are over 35 years old and make over $100K
    16. 16. Twitter gets 30,000 new users a day
    17. 17. IT’S A COCKTAIL PARTY  Find the right followers  Optimize bio and brand your page  What are people saying about your company & competitors?  What does your audience share and RT?  Look up hashtags your audience follows
    18. 18.  @Replies: Respond to or mention another user  DM/Direct Message: Private message between users  RT/Retweet: Share someone’s message  # - Hash tag: Group conversations  URL Shortners: Shrink and track long hyperlinks with bit.ly HOW TO TWEET
    19. 19. A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S. Executives from all Fortune 500 companies are LinkedIn members.
    20. 20. MAKE THE MOST OF YOUR PROFILE Keyword-rich 120 Characters Share business activities with those that care Reconnect with former employers/colleagu es
    21. 21. Ask for recommendations Hyperlink to other places they can find you MAKE THE MOST OF YOUR PROFILE
    22. 22. More than 133,000,000 blogs have been indexed by Technorati since 2002
    23. 23. 77% of internet users read blogs
    24. 24. BLOG=Better Luck On Google Title Tags = 66 characters Utilize effective plugins (Platinum SEO, Yet Another Related Posts Plugin, SEO Friendly Images, etc.) Link building Human voice Utilize multimedia Create quality content and promote it!
    25. 25. YOUTUBE owns
    26. 26. YOUTUBE Links Keywords Transcript Comments Watermark
    27. 27. BANNER ADS
    28. 28. TEXTING CAMPAIGNS
    29. 29. DATABASE & EBLAST RECRUITMENT
    30. 30. MUSIC DOWNLOADS
    31. 31. NEW MEDIA RESOUCES
    32. 32. NEW MEDIA TOOLS: ViralHeat
    33. 33. NEW MEDIA TOOLS: HootSuite
    34. 34. Get involved in the current conversations Show off your expertise, but don’t brag Reach out to influencers Use the right keywords Talk about what is relevant Track results Don’t be scared. Just get started. NOW! KEYS TO NEW MEDIA SUCCESS
    35. 35. www.InsideRadio.com www.KurtHanson.com www.DenisFlorent.fr Mashable.com Junta24 READING LIST
    36. 36. and #11… We just told you how to get started!!
    37. 37. Allie Herzog integratePR @AllieHerzog Doug Harris The Creative Animal www.slideshare.com/integratePR

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