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Social Realtors


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Learn the basics about using Social Media from a Realtor perspective. Information is in regards to Twitter, Facebook, LinkedIn, YouTube and Blogging for business purposes.

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Social Realtors

  1. 1. Becoming a Social Realtor<br />Market yourself. Empower yourself.<br />#SM4Realtors<br />
  2. 2. Agenda<br />What is so·cial me·di·a?<br />Why should you be Social?<br />Social Realtors 101:  Do’s and Don'ts<br />Specific tips:<br />Twitter<br />Facebook<br />LinkedIn<br />YouTube<br />Blogging: Real Estate Style<br />E-Marketing:<br />Your website, Your Hub<br />Social networking and it’s relation to marketing<br />Timing recommendations<br />Marketing Inventory Analysis<br />Analytics<br />SEO <br />Strategy Review<br />Tools<br />Real Life examples throughout presentation<br />
  3. 3. What is so·cial me·di·a?<br />Wikipedia Definition:<br />“Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”<br />
  4. 4. Why Should you be Social?<br />
  5. 5. Social Realtors 101<br />
  6. 6. Social Realtors 101<br />
  7. 7. Social Realtors 101: What is this “Twitter” Thing?<br />Social Networking website<br />Real-time<br />Short, concise<br />Instant messages<br />
  8. 8. Twitter Stats – Who’s There<br />105,779,710 registered users.<br />New Users: 300,000 per day<br />55 million tweets a day<br />MOBILE! <br />37 percent tweet from phones<br />60 percent come from third party applications (ie. Hootsuite)<br />Twitter itself has grown<br />past year alone - from 25 to 175 employees.<br />
  9. 9. Twitter – A Refresher – The Lingo<br />#Hashtags –<br />#TDOT – city of Toronto<br />#BRK – Breaking News<br />#FF (or #FollowFriday)<br />@username – <br />@sherrirossi was nice to see you today!<br />D username – <br />d findabilitysolu Why do you LOVE Social Media? <br />Keywords - important if you don’t have a large following<br />Retweet<br />
  10. 10. Oakville Real Estate<br />
  11. 11. #OakvilleRealEstate<br />
  12. 12. Oakville-Milton Real Estate<br />
  13. 13. How Can Twitter benefit my Biz?<br />The Opportunity<br />Customer Relationship Management (CRM)<br />Brand/Image Management<br />Business/Website Promotion (Sales)<br />Be More Social<br />
  14. 14. Tweeting – The Rules<br />Social Capital<br />
  15. 15. Social Realtors 101: Twitter Do’s<br />Butt into the conversation!!!<br />Respond to mentions and DM’s<br />Search for your own name/business name<br />Connect with followers IRL<br />Follow Hashtag conversations – and join in!<br />Be the real YOU!!<br />
  16. 16. Social Realtors 101: Twitter Don’ts<br />Oversell<br />Spam<br />Auto DM<br />Repeat the same message over and over<br />Limit yourself to local area<br />Limit yourself to Market area<br />
  17. 17. Social Realtors 101: <br />
  18. 18. Social Realtors 101: What is Facebook?<br />Social network service and website<br />launched in February 2004 <br />Allows for constant updates to “Friends”<br />Offers Personal Profile Pages<br />Offers Business Fan Pages<br />
  19. 19. What is Facebook? – Business Fan Page<br />Be Transparent<br />Allows Fans to Interact<br />Acts as Extension to Website<br />Relationships Built!!<br />
  20. 20. Facebook Stats – Who’s there?<br />More than 500 Million active users<br />50% active users log on in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />
  21. 21. Update Your Fans – Business Fan Page<br />
  22. 22. Update Your Fans – Business Fan Page<br />
  23. 23. Update Your Fans – Business Fan Page<br />
  24. 24. Update Your Fans – Business Fan Page<br />
  25. 25. Facebook – Why you should be updating<br />Your friends/clients are already there!<br />Continue to update to build relationships<br />Tweets Facebook Updates<br />Twitter + Facebook – Reach 2 different Audiences<br />
  26. 26. Social Realtors 101: Facebook Do’s<br />Start a Facebook Fan Page<br />Complete the Info page<br />Includes key words<br />People can read about you<br />Include business logo and business photos<br />Encourage engagement from friends<br />Link to your website<br />
  27. 27. Social Realtors 101: Facebook Don’ts<br />Oversell<br />Just update your new blog posts<br />Neglect to respond to comments<br />Forget to post upcoming events<br />
  28. 28. Social Realtors 101:<br />
  29. 29. Social Realtors 101: What is LinkedIn?<br />Launched in May 2003<br />world’s largest professional network<br />exchange knowledge, ideas, and opportunities<br />broader network of professionals.<br />Personal Profile<br />Business Page<br />
  30. 30. LinkedIn Stats – Who’s there?<br />over 80 million members<br />More than 37.5 million global visitors per month<br />62% visit from home<br />38% visit while at work<br />
  31. 31. LinkedIn – Don’t be the weakest link!<br />Make connections<br />Complete your profile<br />Build on your 2nd degrees<br />Create Trusted relationships<br />Create your Company page!<br />Join Groups<br />LinkedIn Answers – be a SME<br />Twitter + Facebook + LinkedIn = 3 Audiences Reached!<br />
  32. 32. LinkedIn Business Page - OREA<br />
  33. 33. Social Realtors 101: LinkedIn Do’s<br />Complete personal profile (branding)<br />Connect only to those you know (on personal profile)<br />Complete business profile (branding) and link to website<br />Include services offered<br />Post upcoming events<br />
  34. 34. Social Realtors 101: LinkedIn Don’ts<br />Connect with those you do not know and trust (personal)<br />Send Tweets to LinkedIn<br />Sell on LinkedIn – but update!<br />Be unprofessional<br />Be obsessed with # of connections<br />
  35. 35. Social Realtors 101:<br />
  36. 36. Social Realtors 101: What is YouTube?<br />Online video community<br />2 billion videos watched daily<br />Users vary – between ages of 18 and 55<br />Essential for monitoring your employer brand<br />Watch what employees say about you<br />Position your Employer Brand<br />Create realistic videos about what it is like to work for you<br />
  37. 37. What’s so good about YouTube?<br />Humanizes your business to your market<br />Allows you to inform people quickly and easily about hot topics<br />Can make it entertaining<br />Can tape “A day in the life” videos<br />Create a “This is how I sold your House” video<br />Bloopers work well too! ;)<br />Can also post virtual tours and refer clients to it <br />Especially great for those who are relocating <br />
  38. 38. YouTube: An example<br />Realtor Strange Moment<br />
  39. 39. Social Realtors 101: YouTube Do’s<br />Be organic<br />Connect videos to Facebook<br />Short and sweet!<br />Create a branded channel<br />Include contact information at end of each video<br />Think on the fly! (and give rich content)<br />
  40. 40. Social Realtors 101: YouTube Don’ts<br />Spend lots of $$ and Time creating content<br />Speak badly of others<br />Attach irrelevant tags<br />Create irrelevant videos<br />Create long videos<br />
  41. 41. Blogging: Real Estate Style<br />
  42. 42. Social Realtors 101: What is a Blog?<br />Have existed for more than 10 years<br />Have become: <br />respectable news outlets<br />vehicles of change within organizations<br />communication tools (product announcements and updates) <br />Opportunity to humanize a company to its market.<br />Should be short and sweet – give info quickly to busy people<br />
  43. 43. Blogging Real Estate Style…<br />Like all other means of social media promotion, blogs can:<br />Establish thought leadership<br />Increase traffic to websites<br />optimize for keywords using search engine optimization<br />Help build links to web sites<br />help people find your business in online searches.<br />Build brand awareness<br />gets your business known globally or wherever you are looking to be found<br />
  44. 44. Blogging Real Estate Style…<br />Build “social capital”<br />Help Clients find you!<br />Guest Blogging:<br />On Your Blog<br />On other Blogs<br />
  45. 45. Blogs stats…<br />Technorati found that:<br />71% of bloggers are blogging to speak their minds<br />72% of bloggers want to share their expertise<br />61% of bloggers do so to make money or for business purposes<br />53% of professional bloggers aim to attract new clients<br />Bloggers can establish themselves as SME’s in their field!<br />
  46. 46. Create a Blog Worth Visiting<br />1 chance for first impression!<br />Capture attention and intrigue them to stay!<br />Every website should have good visual appeal and informative content. <br />Titles – Interesting and related to brand<br />On a blog content is king <br />If your ideas and information are not relevant, even the best design won’t create a readership.<br />
  47. 47. Create a Blog Worth Visiting<br />Ask yourself:<br />1) Does it make a good first impression? <br />2) Does it have relevant and updated content on the topics you focus on?<br />3) Can it answer the questions about specifics within your topic?<br />4) Does the site convey what type of information you discuss?<br />5) Is it interactive?<br />6) Are there items the consumer can download, videos to view or links to click on and share?<br />
  48. 48. Create a Blog Worth Visiting<br />7) Is your site easy to navigate?<br />8) Are your posts easy to read?<br />9) Do you use graphics and photos?<br />10) Do you have a call to action?<br />11) Can they find contact information to reach you to ask questions?<br />12) Do you allow comments?<br />
  49. 49. Your First Blog Post<br />1) Open your WordPress<br />2) Draft your blog post<br />3) Create an intriguing title<br />4) Get the point across<br />5) Add the “call to action”<br />6) Check spelling and grammar<br />7) Add hyperlinks<br />8) Add photos (best if your own)<br />9) Add tags<br />10) Add to categories<br />11) Preview and post<br />
  50. 50. Blog Example – http:/<br />
  51. 51. E-Marketing and its relation to Marketing<br />Your Website, Your Hub<br />Social Marketing and its relation to Marketing<br />Timing Recommendations<br />Marketing Inventory Analysis<br />Analytics<br />SEO<br />
  52. 52. Your Website, Your Hub<br />Your Website<br />
  53. 53. Social Networking & It’s Relation to Marketing<br />Continue marketing in avenues that work for you<br />SM not a replacement but a tool!<br />Make Social Networking part of your strategy<br />Choose where to be in relation to what works for you now!<br />
  54. 54. Timing Recommendations<br />Twitter – at least once/day – preferably 2 times/day<br />Different times different audience<br />Once posted – disappears into feed<br />Respond to mentions and DM’s<br />Facebook – Once/day<br />Post updates on wall<br />Upcoming events<br />Respond to comments<br />LinkedIn – once/day<br />Review updates and comment<br />Update status if available<br />
  55. 55. Timing Recommendations<br />YouTube – once per week<br />when have new content to post<br />Respond to comments<br />Blogging – once per week<br />Important for readers to anticipate when new posts come out<br />Create a buzz <br />
  56. 56. Marketing Inventory Analysis<br />Keep track of all marketing activities in checklist format<br />Schedule updates to each and keep track<br />Keep track of what works for you most – ROI<br />Adjust strategy accordingly<br />
  57. 57. Analytics – (such as Google)<br />Visits – <br />How many people visited your site? <br />How many more visits made to your site after you post a new article/page.<br />compare the results to determine if the number of visitors grows<br />Pages/Visit – <br />Determines the numbers of pages visitors are viewing after landing<br />Bounce Rate – <br />Percentage of initial visitors to a site who “bounce” away to a different site rather than continue on to other pages within the same site. <br />If high bounce rate, consider adjusting your content and pages<br />
  58. 58. Analytics<br />Further down on the Dashboard of Analytics are two reports that you should review:<br />Traffic Sources Overview<br />Content Overview<br />By looking at these two reports in full view, you can see the exact source of most of your visitors.<br />Where did they come from?<br />Did they land on your site from Facebook or from a Google Search?<br />You will see what keywords they searched for when they clicked on your page.<br />
  59. 59. SEO (Search Engine Optimization)<br />Analytics show how people behave on your site<br />SEO is where you rank on Search engine results<br />Organic vs. paid search<br />On page vs. Off page optimization<br />
  60. 60. Strategy Review<br />Analyze what you currently do to market<br />Assign a Social Media Administrator (even yourself!)<br />Develop an editorial Calendar<br />Examine the report results on weekly basis (part of the calendar)<br />Have a strategy in advance!<br />
  61. 61. Strategy Review<br />Branding<br />Know your Audience<br />Company policy?<br />Add Social Media Widget links to website<br />Add Social Media links to email signature<br />
  62. 62. Tools<br />Tweetdeck<br />Hootsuite<br />Mobile Apps – <br />Twitter for iphone or BlackBerry<br />UberSocial for BlackBerry<br />Google Analytics<br />Dashboard programs to manage all locations and analyze data<br />Quora – become the expert<br /><br />Active Rain<br />4 Square<br />Google Alerts<br />
  63. 63. Tools: Tweetdeck<br />
  64. 64. Tools: Hootsuite<br />
  65. 65. Tools: Quora<br />
  66. 66. Tools:<br />
  67. 67. Tools: Active Rain<br />
  68. 68. So What Do I Do Now?<br />Get on!<br />Become Part of the Conversation<br />Engage your Followers, Fans, Connections and Readers<br />Build Relationships<br />Build Your Business<br />Have Fun!<br />Learn how to use it right from the start!<br />
  69. 69. Q/A<br />What can I answer for you?<br />
  70. 70. Who Are We Anyways?<br />