Social Media Tips and Tricks including LinkedIn, Facebook, Twitter, Pinterest and Google Plus

1. Social Media
Tips & Tricks

2. FULL INFOGRAPHIC HERE -

3. LinkedIn Endorsements Tips
You may have seen
“what does this
person know about .. ”
asking you to endorse
them for certain skills
– these are chosen
randomly from their
list of skills so make
sure the skills you
list on your profile
are ones you want
to be endorsed for

4. Connecting and Networking
 Update your status
 Connect from profile to personalise message
 Follow up when you
connect
 Like, comment and
share posts from your
connections and
companies you follow
 Participate in groups

5. Using LinkedIn groups
 Connect with like-minded professionals
 Spend time in relevant groups to establish
authority
 Check out group stats to see if group is relevant
DID YOU KNOW: If you are a member of the same
group as another user, you can bypass the need to
be a first-degree connection in order to message
them.

6. Which LinkedIn groups?
 View
DEMOGRAPHICS for
relevancy – e.g.
location and industry
 View ACTIVITY – you
want one with lots of
comments which
shows there is high
engagement

7. Using Twitter
 Use relevant #hashtags and keep to a minimum
 You can post more frequently than other networks
 Use RT to retweet to keep branding consistent
 Leave 17 chtr SAFE ZONE so people re-tweeting
can add their comments
 Shorten links so you can track who clicks
 Use @username to interact and mention people

8. Managing Twitter
 Create lists for
better
management
 Use phone
apps for on the
go
 Use 3rd party
tools to
monitor, mana
ge and
measure

9. Getting Twitter followers
 Search
 Engage
 Look at
suggestions
 Use 3rd party
tools such as
Twellow and
WeFollow to find
people

10. Posting on Facebook
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Show personality
Ask simple questions
Answer problems
Use visuals to stand out
Give insider view to company
Be relevant
Mix up media types
Always reply to comments
Use schedule and targeting
tools

11. Increasing reach on Facebook
 Run campaigns
 Change covers
for promotions
 Use Facebook
Apps
 Boosted posts
 Adverts

12. Claim your Google Place
 Get found in local searches

13. Google+
 Integrate Google Place with Google+
and YouTube
 Add Google Authorship to your blog
 +1s and sharing on Google+ can increase your
ranking for posts
 Have free video hangouts, send targeted
updates and join communities of like-minded
people

14. How Pinteresting !
 Simple and visual making it extremely viral
 Include images in blogs so they can be pinned
 Use to drive traffic to your website and blog
 Pin images, infographics, videos
 Include keywords and #hashtags
in descriptions
 Add a price to your description to
show up price label on pin

15. Converting leads
 Create landing pages for campaigns, social
networks and emails for better lead generation,
conversion and
measurement

16. Thanks for viewing!
Please share this if you found it
useful as others may do too 
Karen Black
Web & Inbound Marketing Specialist
For talks, & training on social media and inbound marketing
email training@mambamedia.com
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