Off-page SEO refers to techniques used to improve a website's rankings through external factors like backlinks and social signals rather than on-page optimizations. It involves optimizing for popularity, relevance, trustworthiness and authority through links and mentions from other reputable sites. Research shows off-page SEO accounts for over 50% of ranking factors in Google's algorithm. Some effective off-page SEO activities include guest blogging, infographic submission, influencer outreach, social bookmarking, broken link building, and content marketing across different social media platforms.
2. What is Off-Page SEO?
Off-Page SEO technique sometimes called off-site SEO techniques – is
a technique of improving the ranking of the website in the Search
Engine Ranking Pages (SERPs).
Optimizing for off-site ranking factors involves improving search
engine and user perception of a site's popularity, relevance,
trustworthiness, and authority. This is accomplished by other reputable
places on the Internet (pages, sites, people, etc.) linking to or promoting
your website, and effectively "vouching" for the quality of your content.
Building backlinks is at the heart of off-page SEO.
3. How Important is Off-Page SEO?
Talking about overall ranking factors, On-page SEO only is not enough.
Google changed its algorithm frequently and analyze each page considering
multiple factors. According to the research, off-site SEO carries more than
50% of the ranking factors.
4. The view of different ranking factors and their
percentage consider by Google.
Source : MOZ
5. 6 OFF - PAGE SEO ACTIVITIES
WHICH WILL HELP YOU RANK
HIGHER ON SERP
7. •Guest blogging is writing for other bloggers who
command tons of traffic belonging to your niche. It
will not only bring huge traffic to your site but also
increase your domain authority.
•Since you have the inherent skills to write quality
content you can utilize this skill to write for good
blogging sites.
9. •Infographics are summarized information creatively
crafted by the blogger or graphic designers to express
a detailed idea and give insights in the form of an
image. This is a digital asset (a kind of pictograph)
created after detailed research on a specific
topic.Since this asset is in the form of an image, this
can easily be shared on social platforms by anyone.
11. •Add a community-driven section to your article and
reach out to well-known influencers in your niche
via Buzzsumo and request that they provide their
valuable insight via feedback, quote, or a review. Add
some context to their quotes and highlight them in
some way. In this way, you can build relationships
with influencers
13. •Social Bookmarking is another great way of
promoting your website. Submit your latest blog posts
and pages to the most popular bookmarking sites, like
StumbleUpon, Delicious, Reddit, Digg, etc.
15. •Broken link building is an interesting strategy. The
purpose is to find broken links and contact the owner
of the resource that has a broken link. This will help
in reducing the number of redirects and 404 pages,
resulting in better user experience.
17. •Every social media platform has its own preferred
content: Instagram is more popular for images,
YouTube for videos, Facebook and Twitter for
expressing your thoughts.
•Always try to repurpose the content piece with your
audience and resource in mind, and take advantage of
the boost different types of content can get from
different social networks.
