1. Social Media Marketing for Realty
Nidhi Mahesh
www.linkedin.com/in/nidhimahesh

2. Welcome to the world of Social Media
 So, What is Social Media?

3. Did you know….
More than
300 Million Users…
Share over 1.5 million pieces
of content on
Facebook…every day!
Purpose-built Facebook
pages have created more
than 5.3 billion fans!

4. And….
3 OUT OF 4 AMERICANS USE SOCIAL
TECHNOLOGY!
2/3 OF THE GLOBAL
POPULATION VISIT
SOCIAL NETWORKS!

5. And….
70% of bloggers are
organically talking
about brands on their
blog.

6. And…
13 HOURS…
the amount of video
uploaded to YouTube
every minute!
100,000,000
The number of YouTube videos viewed each day!

7. And….
1382%
The monthly growth rate of Twitter users
3,000,000
The average
number of Tweets
per day on Twitter!

8. Experts Say…
93% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD HAVE A PRESENCE IN
SOCIAL MEDIA.
85% OF SOCIAL MEDIA USERS BELIEVE A
COMPANY SHOULD GO FURTHER THAN
JUST HAVING A PRESENCE ON SOCIAL
SITES & SHOULD ALSO INTERACT WITH
ITS CUSTOMERS.

9. Realty bytes
Social Media & Real Estate
90% of homebuyers use the Internet to
search for information and homes!
First time home buyers are the fastest
growing segment in the market today.
50% of all homebuyers are on social
networking websites!

10. Why do you need to be on Social Media?
 Because your customer is there….
 And because it is the most influential medium
available…

11. How is a purchase decision made?

12. Sample this….
 Social Media is the most popular activity
online, second only to personal email!!
 Advertisement is trusted by 14% viewers….
 Recommendations are trusted by 76% !!!
So, can you afford to be left out???

13. Now, to confirm a fact you already know……

14. What’s so special about Social Media?
 Builds dialogue
 Relationship driven
 Metrics driven
 Measurable
 And above all…. Its free!!!!

15. Facts say…
Only 18% of traditional televison
campaigns generate a positive ROI.
Direct Mail response is down 90%.
Social Media is still growing by 10%
a month!

16. Social Media for Marketing?
Customer Service
Social Media Public Relations
is so much Loyalty-Building
more than Collaboration
marketing… Networking
SEO

17. Can you still deny you need Social Media??

18. Social Media Can Help You:
• Reach New Clients & Get New Leads
• Protect Your Brand & Image
• Grow your Network & Sphere of Influence
• Generate more Sales
• Create Consumer Loyalty to Increase Referrals

19. How to use Facebook
 Create your user account
 Create a business page to generate Fans
 Create a group: First Time Home Buyers, etc.
 Advertise on Facebook (easily target your leads)
 Use status updates to stay in front of your network
 Be professional-remember that your clients and peers are
reading these posts!
 Don’t fake it-no one will appreciate it.
 Show your personality—not your Sales Pitch—don’t
blatantly advertise to your network—it will just seem like
SPAM!

20. Marketing Ideas for Facebook
 Use your current database and suggest they become a Fan
on your Facebook page.
 Include each Sold Listing on your page…take a picture of
the home buyers or sellers and add that to the page. Then
you can tag them—this will be shared on their profiles!
 Import your external blog-this keeps your Fan page updated
with fresh content without you having to constantly update it.
 Add your virtual tour videos to your page and then post links
to your website with the post.
 Offer a subscription box to capture emails—such as What is
Your Home Worth, or First Time Home Buyers Guide, etc.
 Include customer loyalty perks for sharing your Fan page!

21. Using Twitter
How to Start with Twitter:
 Create your user account
 Create a custom background-stand out from
the crowd
 Follow others-this helps build your network
 Include your tweets on your blog or website
 Add a Follow Me button to your social profiles
 Use status updates to stay in front of your
network
 Search—you can see what is trending and
participate in conversations

22. The Importance of Blogging
•Use your blog to show your expertise
•Use your blog to promote your listings
•Use your blog to promote yourself
•Use your blog to improve SEO
•Use your blog to generate referrals
•Use your blog to connect with other agents
Where can you blog:
Wordpress, Blogger, ActiveRain, Realtor.com

23. How to Start with LinkedIn
 Create your user account
 Update Your Profile
 Link to your website, blog and other social
networks
 Join Groups
 Participate by answering questions
 Make connections & grow your network
 Find a job or post jobs
 Primary Purpose-Professional Networking

24. What does Social Media do?
 Engages
 Interacts
 Promotes
 Build conversations
With whom???
The Customer!!!

25. So, what next????
 Create profiles
Compelling
Informative
Simple
Engaging

26. And….
 Grow Network
 Invite not just prospects
but influencers too!!
 Converse
 Engage
 Keep talking…..

27. Guaranteed Returns
Awareness
Referrals
Leads
Recommendations
Loyalty Trust
Deals Connect

28. Lets get talking……..

29. Thank you!