Michigan Landscape Architects

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Michigan Landscape Architects

  1. 1. How the Social Web is changing Landscape Architecture<br />October 7th, 2010<br />Michigan Landscape Architects<br />
  2. 2. Why Social Media?<br />
  3. 3. Effective social media activity using:<br />LinkedIn<br />Twitter<br />Facebook<br />Blogs<br />Video<br />Pictures<br />Podcasts<br />Forums<br />RSS<br />Let’s start…<br />
  4. 4. Key areas to concentrate on:<br />Having a strong profile<br />Effectively utilizing Q&A<br />Adding the proper applications<br />Giving and Receiving Testimonials<br />Focusing on building a strong network<br />LinkedIn<br />
  5. 5. Effective Q&A<br />
  6. 6. LinkedIn Applications<br />
  7. 7. Testimonial section<br />
  8. 8. Key areas to concentrate on:<br />Your profile<br />Quality of your tweets<br />Quality of your engagement<br />Real-time recommendations<br />Using search criteria<br />Strength of network<br />Learning the technology<br />Thinking strategic<br />Creating a long term plan<br />Twitter<br />
  9. 9. Twitter search is under utilized<br />
  10. 10. Our networks are exploding<br />
  11. 11. Key areas to concentrate on:<br />Understanding your personal page<br />Quality of the content you share<br />Quality of engagement<br />Utilizing pictures and video<br />Maximizing the viral nature of this platform<br />Facebook<br />
  12. 12. Understanding Facebook<br />
  13. 13. Facebook stream<br />
  14. 14. Niche Fan Pages<br />
  15. 15. Facebook Connect<br />
  16. 16. Facebook connections<br />
  17. 17. Consider using video<br />
  18. 18. Pictures tell 1000 words<br />
  19. 19. Allows you to share and stay in touch<br />Upload and organize albums<br />Tag photos for others to find<br />Most respected photo sharing site<br />Why Flickr?<br />
  20. 20. Landscape architecture<br />
  21. 21. Landscape architecture<br />
  22. 22. Landscape architecture<br />
  23. 23. Landscape architecture<br />
  24. 24. Landscape architecture<br />
  25. 25. Think about podcasting<br />
  26. 26. Niche Forums<br />
  27. 27. Nice Forums<br />
  28. 28. Blogging is an option<br />
  29. 29. Niche Blogs<br />
  30. 30. Monthly Publications<br />
  31. 31. Really Simple Syndication<br />
  32. 32. The social stream is changing how we: <br /><ul><li> Market
  33. 33. Brand
  34. 34. Prospect
  35. 35. Do business</li></ul>Are you prepared to take advantage?<br />In Review:<br />
  36. 36. Questions?<br />
  37. 37. David Benjamin- Social Media Consultant <br />David Benjamin is the Recruiting and Digital Communications Manager for The Sales Matrix, a Michigan based Sales Consulting firm. For almost a decade, David has been implementing social networking techniques for his business as a recruiter and social media consultant. He is regularly asked to speak for Associations, Universities, and Rotary Clubs on the topic of Social Media and Resume/Interview tips.<br />In addition, David will be the Social Media Director for SalesBasix looking to launch Q3 2010. This company will help educate sales professionals, executives, and others via an e-learning platform. For more information, feel free to visit www.DavideBenjamin.com or www.TheSalesMatrix.com<br />http://www.linkedin.com/in/dbenjamin<br />http://twitter.com/DaveBenjamin<br />

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