Social business... why bother?

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Social business... why bother?

  1. 1. Social Business: Why Bother?
  2. 2. Social is where it’s Happening <ul><li>4 years ago, search located websites </li></ul><ul><li>Today, rankings are affected by traffic volume </li></ul><ul><li>Social locates your materials posted elsewhere </li></ul><ul><li>Leverage the content of your website: republish </li></ul>
  3. 3. Rise to the top in Searches <ul><li>Google ranks by frequency & size of audience </li></ul><ul><li>Be found in word searches </li></ul><ul><li>Category searches, not just company name </li></ul><ul><li>Rankings change as traffic fluctuates </li></ul>
  4. 4. How to Rise to the Top <ul><li>Post on established, large audience sites </li></ul><ul><li>Use words/phrases your competitors use </li></ul><ul><li>Design content to be found: use these words/phrases in: </li></ul><ul><ul><li>Title/subject line </li></ul></ul><ul><ul><li>First 3 lines </li></ul></ul><ul><ul><li>Tags (words/phrases that bring up competitors in a search) </li></ul></ul>
  5. 5. Hand out your Marketing Materials <ul><li>Republish/repurpose everything on your website </li></ul><ul><li>Post website content to profiles on public sites </li></ul><ul><li>YouTube 2 nd most important search engine </li></ul><ul><li>Useful information trumps “professionally produced” </li></ul>
  6. 6. Co-operation: a Brave New world <ul><li>Foster alliances: you’ll show up in searches for them </li></ul><ul><li>Share their content: be found where they’re found </li></ul><ul><li>Leave comments on competitors’ material </li></ul><ul><li>When commenting, leave a signature: links to your content on public sites </li></ul>
  7. 7. Should you post on Public Sites? <ul><li>Public profiles are less self-serving than company websites </li></ul><ul><li>Establish thought leadership </li></ul><ul><li>Curate, give insight, when sharing others’ materials </li></ul><ul><li>Links are cross-references: they help find you </li></ul>
  8. 8. Make it easy to be found <ul><li>Let others help: put share buttons on everything you publish </li></ul><ul><li>Build credibility: +60% of buyer research done online* </li></ul><ul><li>Repurpose website content on all your public profiles </li></ul><ul><li>* brainrider.com </li></ul>
  9. 9. “ Cross-references” when socializing <ul><li>+50% of opened files are video </li></ul><ul><li>Share buttons & links guide visitors to your content </li></ul><ul><li>Embed links to/from materials on public sites, not just your website </li></ul><ul><li>“ Pull” visitors to your content </li></ul><ul><li>Opening a link is more engaging than “contact us” </li></ul>
  10. 10. Places to “hand out” your Content <ul><li>Slideshare.com Use their traffic to improve search rankings </li></ul><ul><li>Join groups on public sites: be a contributor </li></ul><ul><li>Embed links in all your comments/posts </li></ul><ul><li>http://bit.ly/ : Track activity at links you post </li></ul>
  11. 11. Social…do more than hang out <ul><li>Gain market share </li></ul><ul><li>Gain mind share </li></ul><ul><li>See what’s coming </li></ul><ul><li>Want to hear more? </li></ul><ul><li>Let's talk 416 923 0877 </li></ul>

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