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SOCIAL  MEDIA FOR  SMALL  BUSINESS Photo by Rottman Creative on Flickr.com
Social Media is more than two-ways conversation, it encourages discussion, comments, voting and sharing of information. Social Media Marketing is the term that describes the act of using social networks, online communities, blogs, wikis of any other collaborative Internet form of media for Marketing, Sales, Public Relations and Customer Service.  Photo by Somethin’ New on Flickr.com WHAT IS SOCIAL MEDIA?
REASONS  TO USE  SOCIAL MEDIA
2/3 of global internet population visit social networks Nilsen, Global Faces & Networked Places, 2009 Photo by Lance McCord  on Flickr.com
Visiting social sites is the 4 th  most popular online activity Photo by Krishna De on Flickr.com
Approximately,  2 trillion of Google’s  search daily Photo by Keso on Flickr.com
The number of articles in English on Wikipedia 2,965,205
100,000,000  Video by RaywilliamJohnson on YouTube.com Video by CSPAN on YouTube.com Video by Kacsports on YouTUbe.com The Number of Videos viewed each day
77% - Percentage of active Internet users who read blogs Photo by Aeevans on Flickr.com Photo by Mortenpostrup on Flickr.com
3,000,000  Average number of tweets per day on Twitter.com By Jeeremie
200,000,000 Number  of active  users on  Facebook Photo by Psylum on Flickr.com
 
HOW  USERS  SEE  SOCIAL  MEDIA? I.  Companies should use social media  as a different marketing channel Photo by Temp13rec. on Flickr.com
II .   Listen first and then…. Establish a Real Conversation Photo by Ricardo Santaella on Flickr.com
III.   You should improve your online visibility and  Photo by I’m won on Flickr.com You should interact with your customers
IV.  Building relationship Photo by AnyMotion on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by President Solitaire Hotel and Spa in Bangkok on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by arizonaguadian on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by Kerry on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by Gbalogh on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by afu007(back in Malasya on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by Tisner on Flickr.com
MORE ABOUT SOCIAL MEDIA ,[object Object],Photo by Dreamer 7112 on Flickr.com
WHAT YOU NEED TO DO?
DESIGN YOUR COMPANY’S  SOCIAL MEDIA STRATEGY Photo by Waihey on Flickr.com
ACTION PLAN  Photo by Clairphotography on Flickr.com ,[object Object],[object Object],[object Object]
DON’T BE AFRAID IF YOU NEED HELP ASK FOR IT Photo by ok_qa on Flickr.com
WHAT SOCIAL MEDIA WILL  DO FOR YOU! Photo by Intersection Consulting on Flickr.com
IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR PRODUCT, SOCIAL MEDIA WON’T FIX IT Photo by Keeshagirl14 on Flickr.com
IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR CUSTOMER SERVICE,  SOCIAL MEDIA WILL HELP YOU Photo by adria.richards on Flickr.com
IF YOUR PRODUCT HAS SOME NEGATIVE COMMENTS, SOCIAL MEDIA CAN HELP Photo by Intersection Consulting on Flickr.com
SOCIAL MEDIA BEST PRACTICES
RULE # 1  LISTEN ,[object Object],[object Object],[object Object],Photo by BL1961 on Flickr.com
RULE # 2  ENGAGE BE ACTIVE AND SOCIAL Photo by adria.richards on Flickr.com
RULE # 3 MEASURE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo by Brooks Elliott on Flickr.com
NOW BE SOCIAL WE CAN HELP YOU Photo by caseywest on Flickr.com
WHO WE ARE? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SERVICES Photo by merrickmgt.com on Flickr.com
PLEASE CONTACT US: WWW.NEWSOCIALWAY.COM  OR NEWSOCIALWAY.WORDPRESS.COM ANY QUESTION? Photo by caseywest on Flickr.com

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Social Media Strategy for Small Business

  • 1. SOCIAL MEDIA FOR SMALL BUSINESS Photo by Rottman Creative on Flickr.com
  • 2. Social Media is more than two-ways conversation, it encourages discussion, comments, voting and sharing of information. Social Media Marketing is the term that describes the act of using social networks, online communities, blogs, wikis of any other collaborative Internet form of media for Marketing, Sales, Public Relations and Customer Service. Photo by Somethin’ New on Flickr.com WHAT IS SOCIAL MEDIA?
  • 3. REASONS TO USE SOCIAL MEDIA
  • 4. 2/3 of global internet population visit social networks Nilsen, Global Faces & Networked Places, 2009 Photo by Lance McCord on Flickr.com
  • 5. Visiting social sites is the 4 th most popular online activity Photo by Krishna De on Flickr.com
  • 6. Approximately, 2 trillion of Google’s search daily Photo by Keso on Flickr.com
  • 7. The number of articles in English on Wikipedia 2,965,205
  • 8. 100,000,000 Video by RaywilliamJohnson on YouTube.com Video by CSPAN on YouTube.com Video by Kacsports on YouTUbe.com The Number of Videos viewed each day
  • 9. 77% - Percentage of active Internet users who read blogs Photo by Aeevans on Flickr.com Photo by Mortenpostrup on Flickr.com
  • 10. 3,000,000 Average number of tweets per day on Twitter.com By Jeeremie
  • 11. 200,000,000 Number of active users on Facebook Photo by Psylum on Flickr.com
  • 12.  
  • 13. HOW USERS SEE SOCIAL MEDIA? I. Companies should use social media as a different marketing channel Photo by Temp13rec. on Flickr.com
  • 14. II . Listen first and then…. Establish a Real Conversation Photo by Ricardo Santaella on Flickr.com
  • 15. III. You should improve your online visibility and Photo by I’m won on Flickr.com You should interact with your customers
  • 16. IV. Building relationship Photo by AnyMotion on Flickr.com
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. WHAT YOU NEED TO DO?
  • 25. DESIGN YOUR COMPANY’S SOCIAL MEDIA STRATEGY Photo by Waihey on Flickr.com
  • 26.
  • 27. DON’T BE AFRAID IF YOU NEED HELP ASK FOR IT Photo by ok_qa on Flickr.com
  • 28. WHAT SOCIAL MEDIA WILL DO FOR YOU! Photo by Intersection Consulting on Flickr.com
  • 29. IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR PRODUCT, SOCIAL MEDIA WON’T FIX IT Photo by Keeshagirl14 on Flickr.com
  • 30. IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR CUSTOMER SERVICE, SOCIAL MEDIA WILL HELP YOU Photo by adria.richards on Flickr.com
  • 31. IF YOUR PRODUCT HAS SOME NEGATIVE COMMENTS, SOCIAL MEDIA CAN HELP Photo by Intersection Consulting on Flickr.com
  • 32. SOCIAL MEDIA BEST PRACTICES
  • 33.
  • 34. RULE # 2 ENGAGE BE ACTIVE AND SOCIAL Photo by adria.richards on Flickr.com
  • 35.
  • 36. NOW BE SOCIAL WE CAN HELP YOU Photo by caseywest on Flickr.com
  • 37.
  • 38.
  • 39. PLEASE CONTACT US: WWW.NEWSOCIALWAY.COM OR NEWSOCIALWAY.WORDPRESS.COM ANY QUESTION? Photo by caseywest on Flickr.com

Editor's Notes

  1. on