The document discusses the importance and benefits of using social media for small businesses. Some key points include: - 2/3 of the global internet population visits social networks and social media sites are the 4th most popular online activity. - Social media allows businesses to have conversations with customers, build relationships, and generate leads and sales. - To be successful, businesses need to listen to customers, engage with them, and measure the results of their social media efforts.

1. SOCIAL MEDIA FOR SMALL BUSINESS Photo by Rottman Creative on Flickr.com

2. Social Media is more than two-ways conversation, it encourages discussion, comments, voting and sharing of information. Social Media Marketing is the term that describes the act of using social networks, online communities, blogs, wikis of any other collaborative Internet form of media for Marketing, Sales, Public Relations and Customer Service. Photo by Somethin’ New on Flickr.com WHAT IS SOCIAL MEDIA?

3. REASONS TO USE SOCIAL MEDIA

4. 2/3 of global internet population visit social networks Nilsen, Global Faces & Networked Places, 2009 Photo by Lance McCord on Flickr.com

5. Visiting social sites is the 4 th most popular online activity Photo by Krishna De on Flickr.com

6. Approximately, 2 trillion of Google’s search daily Photo by Keso on Flickr.com

7. The number of articles in English on Wikipedia 2,965,205

8. 100,000,000 Video by RaywilliamJohnson on YouTube.com Video by CSPAN on YouTube.com Video by Kacsports on YouTUbe.com The Number of Videos viewed each day

9. 77% - Percentage of active Internet users who read blogs Photo by Aeevans on Flickr.com Photo by Mortenpostrup on Flickr.com

10. 3,000,000 Average number of tweets per day on Twitter.com By Jeeremie

11. 200,000,000 Number of active users on Facebook Photo by Psylum on Flickr.com

13. HOW USERS SEE SOCIAL MEDIA? I. Companies should use social media as a different marketing channel Photo by Temp13rec. on Flickr.com

14. II . Listen first and then…. Establish a Real Conversation Photo by Ricardo Santaella on Flickr.com

15. III. You should improve your online visibility and Photo by I’m won on Flickr.com You should interact with your customers

16. IV. Building relationship Photo by AnyMotion on Flickr.com

17. MORE ABOUT SOCIAL MEDIA Customer Service Photo by President Solitaire Hotel and Spa in Bangkok on Flickr.com

18. MORE ABOUT SOCIAL MEDIA Public Relations Photo by arizonaguadian on Flickr.com

19. MORE ABOUT SOCIAL MEDIA Loyalty Photo by Kerry on Flickr.com

20. MORE ABOUT SOCIAL MEDIA Team Work - Collaboration Photo by Gbalogh on Flickr.com

21. MORE ABOUT SOCIAL MEDIA Networking Photo by afu007(back in Malasya on Flickr.com

22. MORE ABOUT SOCIAL MEDIA Though Leader - Authority Photo by Tisner on Flickr.com

23. MORE ABOUT SOCIAL MEDIA Leads and sales generation Photo by Dreamer 7112 on Flickr.com

24. WHAT YOU NEED TO DO?

25. DESIGN YOUR COMPANY’S SOCIAL MEDIA STRATEGY Photo by Waihey on Flickr.com

26. ACTION PLAN Photo by Clairphotography on Flickr.com Identify Social Key Sites Start a Conversation Implement Best Tactics

27. DON’T BE AFRAID IF YOU NEED HELP ASK FOR IT Photo by ok_qa on Flickr.com

28. WHAT SOCIAL MEDIA WILL DO FOR YOU! Photo by Intersection Consulting on Flickr.com

29. IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR PRODUCT, SOCIAL MEDIA WON’T FIX IT Photo by Keeshagirl14 on Flickr.com

30. IF YOUR TARGET AUDIENCE IS NOT HAPPY WITH YOUR CUSTOMER SERVICE, SOCIAL MEDIA WILL HELP YOU Photo by adria.richards on Flickr.com

31. IF YOUR PRODUCT HAS SOME NEGATIVE COMMENTS, SOCIAL MEDIA CAN HELP Photo by Intersection Consulting on Flickr.com

32. SOCIAL MEDIA BEST PRACTICES

33. RULE # 1 LISTEN Google Alerts TweetDeck RSS Photo by BL1961 on Flickr.com

34. RULE # 2 ENGAGE BE ACTIVE AND SOCIAL Photo by adria.richards on Flickr.com

35. RULE # 3 MEASURE Audience Engagement Loyalty Investment Influence Action Photo by Brooks Elliott on Flickr.com

36. NOW BE SOCIAL WE CAN HELP YOU Photo by caseywest on Flickr.com

37. WHO WE ARE? New Social Way was created to provide social media resources to small business owners and solo professionals interested in maximize their online presence and visibility. I am a Certified Social Media Marketing Specialist Virtual Assistant, I can assist you to create strategic social media plan, then implement that plan to achieve your business goals.

38. Social Media Marketing Strategy and Action Plan Social Network Profile-Set up and Management Social Media Engagement Social Media Content Marketing Strategy Video Marketing Twitter Marketing Facebook Marketing Online Reputation Management Other services related to article submission, blog and forum commenting. SERVICES Photo by merrickmgt.com on Flickr.com

39. PLEASE CONTACT US: WWW.NEWSOCIALWAY.COM OR NEWSOCIALWAY.WORDPRESS.COM ANY QUESTION? Photo by caseywest on Flickr.com