Navigating the Seas of Social Media

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  • \n
  • A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish exper A collection of websites that allow people to create & share content, engage in conversations and stay connected to one another.\n A set of powerful tools businesses can use to engage new clients, keep existing clients, earn trust and establish expertise\n
  • A Fad\n A Magic Bullet\n A Sales Tool\n One Size Fits All\n
  • 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
  • 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
  • 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
  • 22% More Americans use Facebook than Google\n65+ Fastest growing demo, followed by 50-64\n66.8% of Internet users across the globe accessed “member communities” last year, compared to 65.1% for email.\n\n
  • Too much noise\n \n
  • Annoying\n\n
  • Inconsistent\n
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  • Not only are they promoting themselves, they’re also offering hydration tips and sharing videos that entertain and appeal to the people that drink their water.\n
  • Jennifer \n
  • Let’s talk about the Hub and Spokes strategy - your hub is your homebase on-line - the place where you capture and convert customers - spoke is a touchpoint outside of your hub where you connect, engage, provide value, and ultimately lead people back to your hub.\n
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  • Can act as a home-base or a place where it’s OK to capture/convert Hub\n Bridge between Traditional & New Media\n Encouraging Comments/Feedback creates a sense of ownership and community for the reader\n High Hurdles/High Rewards\n Don’t just put out content; have a personality!\n
  • SOCIAL network - people don’t want advertisements or sales pitches\n Business Pages & Groups allow you to connect with communities or give communities a home\n Excellent relationship management tool\n Changes often, so can be a dangerous hub\n
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  • Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
  • Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
  • Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
  • Twitter\n Micro-Blog - posts are 140 characters or less\n Great for initiating conversations and relationships\n Number of Followers is NOT as important as QUALITY\n People share pictures, links, news and opinion\n Can give a human face to a company\n
  • LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
  • LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
  • LinkedIn\n Formal, Business-Oriented Network\n Your Online Resumé\n Recommendations provide references and build reputation\n Can be used as a hiring/vetting tool\n Interaction through groups and “Answers”\n
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  • Don’t Feed the Trolls!\n\n
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  • Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
  • Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
  • Use google alerts to monitor mentions of your company, competitors, key words and phrases related to your industry/service/product\n
  • More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
  • More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
  • More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
  • More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
  • More comprehensive\nCan provide real-time data\nMost services additionally offer engagement consoles, BUT\nIt’s expensive\nIt may be putting the cart before the horse\n
  • What happens in Vegas goes on Facebook and Youtube and Twitter. Online is permanent. I could stream this live to the internet right now from my phone.\n
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  • Everybody wants to know the ROI of Social Media. We may not look at the dollars we bring in because social media isn’t a sales tool, but there are things we CAN measure. Clickthroughs on shared links. Views, Subscribers/Hits on a blog, linking information that tells us where people are getting to us from. But in a business setting, how about look at customer satisfaction? Cost reduction on the marketing side?\n\nLet’s look at it another way. What’s your return on ignoring? \n
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  • The internet is NOT the wild west.\nDon’t state opinion as fact\nQuote your sources\nGive credit!\n
  • Have a Goal. WHY do you want to use social media? To deepen your relationship with your audience? Extend customer service? Crowdsource? Create stronger channels for customer feedback? The decision is yours, and you can’t really figure out what to measure until you know what you’re trying to achieve.\n
  • Honestly assess where you are. What do you do well? What are problem areas? Social media allows you to share your “awesome” with everyone, but it can also expose weaknesses. \n
  • Social Media doesn’t exist on an island. Your current marketing needs to inform your social media efforts, and in turn your social media efforts will influence your traditional marketing.\n
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  • Tweet-ups. Social media club. If you don’t see a group, start one.\n
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  • Navigating the Seas of Social Media

    1. 1. Lead, Follow or Get Out of The web Navigating The Seas of Social Media By Hal Lublin CMO, Social Media Marketing Institute Director of Social Media - Prodegé, LLC Director of Programming, SMCLA Philadelphian Guy Who Enjoys Making Lists
    2. 2. What Social Media IS
    3. 3. What Social Media is NOT
    4. 4. Some Facts Source: Pew Internet and MashableEmail logo courtesy of http://www.flickr.com/people/epublicist/
    5. 5. Some Facts Source: Pew Internet and MashableEmail logo courtesy of http://www.flickr.com/people/epublicist/
    6. 6. Some Facts Source: Pew Internet and MashableEmail logo courtesy of http://www.flickr.com/people/epublicist/
    7. 7. Some Facts Source: Pew Internet and MashableEmail logo courtesy of http://www.flickr.com/people/epublicist/
    8. 8. Some Facts Source: Pew Internet and MashableEmail logo courtesy of http://www.flickr.com/people/epublicist/
    9. 9. Traditional Marketing
    10. 10. Traditional Marketing
    11. 11. Traditional Marketing
    12. 12. Social Media
    13. 13. Social MediaENGAGE consumers
    14. 14. Social MediaENGAGE consumersLISTEN to consumers so you can understandwhat they want and need
    15. 15. Social MediaENGAGE consumersLISTEN to consumers so you can understandwhat they want and needBecome a valued member of theCOMMUNITY
    16. 16. Social MediaENGAGE consumersLISTEN to consumers so you can understandwhat they want and needBecome a valued member of theCOMMUNITYEstablish expertise and EARN trust
    17. 17. The Traditional (Push)
    18. 18. Permission-BasedMarketing Pyramid
    19. 19. Social Media Sales Cycle
    20. 20. Steps of Social Media Communication Interaction Engagement Influence
    21. 21. As Your Build Your Online Presence, Influence is Amplified Facebook Linkedin InfluenceStrong Influence Twitter Major Influence
    22. 22. ...And You Become Found Online
    23. 23. You Gain Trust andInfluence By Providing Value
    24. 24. You Gain Trust andInfluence By Providing Value
    25. 25. Social Media Strategy: Hub & Spokes
    26. 26. Social Media Tools
    27. 27. Different Tools For Different Styles Blogging
    28. 28. Different Tools For Different Styles
    29. 29. Different Tools For Different Styles
    30. 30. Different Tools ForDifferent Strategies
    31. 31. Different Tools ForDifferent Strategies
    32. 32. Different Tools For Different Styles
    33. 33. Different Tools ForDifferent Styles/Needs
    34. 34. Building A Community
    35. 35. Community Management
    36. 36. Community Management 101
    37. 37. Community Management 101
    38. 38. Use Google Alerts toCreate a Listening Station
    39. 39. Use An RSS Reader toCreate a Listening Station
    40. 40. Use Twitter Search/Lists to Create a Listening Station
    41. 41. Social Media Monitoring
    42. 42. Social Media Monitoring
    43. 43. Social Media Monitoring
    44. 44. Social Media Monitoring
    45. 45. Social Media Monitoring
    46. 46. Social Media Monitoring
    47. 47. Reputation Management Is Important!
    48. 48. Reputation Management
    49. 49. Measurement
    50. 50. Return on Influence
    51. 51. Ethics & Social Media
    52. 52. 5 Steps to a Successful Marketing Strategy 1. Have Goals
    53. 53. 5 Steps to a Successful Marketing Strategy2. Understand Your Company and Your Product
    54. 54. 5 Steps to a Successful Marketing Strategy 3. Integration Is Key
    55. 55. 5 Steps to a Successful Marketing Strategy4. Offer Value Without Asking For Something In Return
    56. 56. 5 Steps to a Successful Marketing Strategy5. Find Opportunities to Take Online Relationships Offline
    57. 57. Quick TipsBe CONSISTENTBe GENUINEBe CREATIVEGet INVOLVEDMind your MANNERS
    58. 58. Thank You! @hallublin Facebook.com/hallublin Linkedin.com/in/hallublinwww.slideshare.net/hallublin

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