Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Identifying Online Infuencers


Published on

CPRS Vancouver Presentation on Identifying Online Influencers -

Social media has grown significantly over the past few years. The growing number of social media tools and networks comes with a growing number of people who express their opinions and have conversations via these new channels. Some voices will resonate more loudly than others, and whose opinions will be heard by a larger group of people. Identifying these key people, or influencers, can be crucial for your brand and/or cause.

Published in: Self Improvement, Technology
  • Be the first to comment

Identifying Online Infuencers

  1. 1. Identifying Online Influencers #CPRS February 8, 2012 Gus Fosarolli [email_address] @GusF
  2. 2. Over 1.2 Billion Users OnLine
  3. 3. 840+ million users 462+ million users 135+ million users 70+ million blogs
  4. 4. What is influence? <ul><li>in·flu·ence /ˈinflo ͝ oəns/ </li></ul><ul><li>Noun: </li></ul><ul><li>The capacity to have an effect on the character, development, or behaviour of someone or something, or the effect itself. </li></ul>
  5. 5. Influencers Can Be <ul><li>A member of the media </li></ul><ul><li>A thought leader </li></ul><ul><li>Someone you trust </li></ul><ul><li>Good or bad for your brand, company or issue </li></ul>
  6. 6. Knowing Your Influencers is Critical <ul><li>Helps create and build relationships </li></ul><ul><li>Helps you understand how they understand your industry </li></ul><ul><li>Helps you adjust your communications strategies </li></ul><ul><li>Helps you optimize your marketing outreach </li></ul>
  7. 7. Setup Keywords <ul><ul><li>Brand name, or company name </li></ul></ul><ul><ul><li>Competitors’ name or brands </li></ul></ul><ul><ul><li>Words describing your industry </li></ul></ul><ul><ul><li>Issues that matter </li></ul></ul>
  8. 8. Understand what you are looking for and what matters to you <ul><ul><li>Are you looking at only Twitter, Facebook, Blogs, or Forums? </li></ul></ul><ul><ul><li>Does the number of followers a person has matter? </li></ul></ul><ul><ul><li>Does the number of retweets matter? </li></ul></ul><ul><ul><li>Does the number of “likes” matter? </li></ul></ul><ul><ul><li>Does the number of blog posts matter? </li></ul></ul><ul><ul><li>Does the number of blog comments matter? </li></ul></ul>
  9. 9. Search Twitter <ul><li>Use </li></ul>
  10. 10. Search Twitter <ul><li>Set up search queries from free 3rd party tools like Hootsuite or TweetDeck </li></ul>
  11. 11. Search Twitter <ul><li>How many times have they appeared in your search based on your keyword search? </li></ul><ul><li>Look at where they are listed, is there a similar theme or similar lists? </li></ul>
  12. 12. Search Blogs <ul><li>Use Google Blog Search, Technorati, IceRocket, SocialMention </li></ul>
  13. 13. Search Blogs <ul><li>View their blogrolls to uncover who is influential to them </li></ul><ul><li>Search for categories or topics to uncover similar posts </li></ul>
  14. 14. Search Facebook <ul><li>Use to view open Facebook profiles </li></ul>
  15. 15. Search Forums <ul><li>Use </li></ul>
  16. 16. Search Multi-Media Sites <ul><li>Search YouTube </li></ul><ul><ul><ul><li>Use YouTube ’s Comment Search feature </li></ul></ul></ul><ul><li>Search Flickr </li></ul><ul><li>Search Vimeo, Viddler </li></ul>
  17. 17. Using Paid 3rd Party Applications <ul><li>Helps reduce your time </li></ul><ul><li>Identifies top influencers quickly </li></ul>
  18. 18. Using Paid 3rd Party Applications <ul><li>Bundles Social Networks Easily </li></ul>
  19. 19. Engage Your Influencers <ul><li>Add influencers to a Twitter list and monitor their conversations </li></ul><ul><li>Interact with users on Twitter and offer additional comments </li></ul>
  20. 20. Engage Your Influencers <ul><li>Add blogs to a blog list and monitor relevant posts </li></ul><ul><li>Comment on blog posts that are relevant to your brand, industry or issue </li></ul>
  21. 21. Engage Your Influencers <ul><li>Share appropriate material online - via Twitter, Facebook, Forums </li></ul>
  22. 22. Steps to Identifying Influencers <ul><li>Create keyword search </li></ul><ul><li>Know what ’s important to you </li></ul><ul><li>Search Twitter, Facebook, Blogs, Forums, and multimedia sites </li></ul><ul><li>Create search lists on Twitter </li></ul><ul><li>View blogger ’s blogroll to identify additional influencers </li></ul><ul><li>Create your list </li></ul><ul><li>Engage </li></ul>
  23. 23. Thank you <ul><li>Gus Fosarolli </li></ul><ul><li>@GusF </li></ul><ul><li>[email_address] </li></ul>