This document is a presentation created by the Moral Outreach Group LLC located in Paterson, New Jersey. It outlines the group's goals of providing insight on legislative issues and surveying community feedback to influence planning. It describes using social media, websites, and email to communicate with target audiences like elected officials and local residents. The presentation also provides examples of working with partners like parents groups, business owners, and churches to achieve common goals and gain support for initiatives. It promotes using different social media platforms to share content, build traffic and engage stakeholders.

1. Moral Outreach Group L.L.C.
Paterson, New Jersey
November 2011
moralouteachllc@gmail.com
Moraloutreach.wordpress.com
973.553.0769
Presentation created by Moral Outreach Group L.L.C.

2. Presentation created by Moral Outreach Group L.L.C.

3. Presentation created by Moral Outreach Group L.L.C.

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6. CONTENT COMMUNICATION
TITLE GOALS AREA Target Social Media Website Email
Legislative Provide Insight Advocacy Elected Bullet Points as Whole Monthly via
Issues and Position on Officials, Status Updates Document as News Letter
current issues that Heads of on Facebook Blog Post
affect Planning in Community
NJ.
Surveys Get a sense of Community All Bullet Points as Link to Online Results via
how people are Feedback StakeHolders Status Updates Survey News Letter
feeling about their on Facebook
specific areas and
how they wish to
change it.
Check In to Use Geolocation Project Area Facebook X x
Planned Applications to get Buy-In Residents Places,
Location community Foursquare, etc.
feedback on
specific projects
Share Metrics Encourage folks Building All Any Social Blog Post Monthly Via
to work with us to Online StakeHolders media site News Letter
build Fan Base Community on Social
Media Site
Presentation created by Moral Outreach Group L.L.C.

7. Group Their Goals APA NJ Goals Common Sample Source of
Parents To not be afraid of Create feasibility plan Obtain stakeholder Surveys, Case Internet
children crossing for new traffic patter in feedback on issues Studies Research, Local
street due to busy 4 block radius regarding busy Schools,
street street Churches
Elected Officials
To ensure re- Encourage them to Use their names to Video Interview of Access to
election and have recruit people to bring star power to Official at site in Video/Photo-
more participate in plan their effectiveness question, Pictures grapher, Buy in
accomplishments development and visibility of our of Community from Elected
with minimal work project Forums Official
Business Owners Increase business Obtain Endorsements Provide free Highlight which Elected Official or
traffic from local business to advertising for business will community ally to
increase community Business Owners benefit from new refer you to
acceptance of plan and gain credibility plan and how, receptive
for community Video Interview business owner,
building Access to
Church Groups To Spread the Good Tap into another Building Case Studies of Internet
News. Encourage community group to Relationships to Other Church Research,
congregation to take obtain feedback on help community groups Churches, Local
ownership of community plan further understand participation, Community
community what is needed to Church leader Leaders
bring solutions to Highlight of
their issues. endorsement.
Presentation created by Moral Outreach Group L.L.C.

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10. Facebook
Personality
Professionalism
Content Traffic
Twitter Traffic Website/Blog Traffic LinkedIn
Learn from Authority Thought
Competition Trust Leadership
Content Content Amongst
Breaking Content Peers
News
Metrics
Content Traffic
Emaiil
Marketing
Loyal Followers
”Old School”
Communication
Presentation created by Moral Outreach Group L.L.C.

11. Presentation created by Moral Outreach Group L.L.C.

12. Moral Outreach Group L.L.C.
Paterson, New Jersey
November 2011
moralouteachllc@gmail.com
Moraloutreach.wordpress.com
973.553.0769
Presentation created by Moral Outreach Group L.L.C.