10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
What does it really take to succeed with Social Selling? Strategy, skills and consistent execution. In this playbook, you'll learn a framework for putting Social Selling to work for you.
10 real-world tips for building relationships and closing more on LinkedInMicrosoft
Social Selling is the way forward for modern-day digital sales reps that are looking to exceed their quota and become a sales linchpin within their organization. In this world where relationships are the new currency, the sales folks with the best networks will become rock stars. Why? Because they’ll be the ones who connect with and glean insights about decision makers via social channels to move deals along.
B2B Marketing: Assess the Impact of Social Media in a B2B Setting by Julie Be...Julie Bevacqua
A look at the difficulty in creating brand awareness in a B2B setting, and adopting 5 different approaches to assess the impact of social media has in such an environment.
For a sales organization to leverage social selling and all of its power, it all begins with creating a strategy. This presentation presents ideas for putting a program together that leads to sales success.
What does it really take to succeed with Social Selling? Strategy, skills and consistent execution. In this playbook, you'll learn a framework for putting Social Selling to work for you.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
Self-directed Career Growth - BrightEdge Share16 presentationDave Lloyd
BrightEdge Share 16 presentation to digital and SEO marketers on creativity, leadership, career growth, data-driven marketing, personal branding, and skills development. Also included information on organizational alignment, marketing funnels, creative & visual storytelling, and emotional intelligence.
5 Ways Influencers Help You Sell (Social Selling)Traackr
By connecting people to people, the social web created an ecosystem for consumers, users, employees to talk to one another, exchange ideas, transact, and organize at a scale we have yet to grasp. In this collaborative web, ruled by the social customer, modern sales professionals need to reinvent the Art of Selling to incorporate social into their selling strategy.
To bring social into your selling process, you need to build a foundation for success. Much like a modern marketer will set up a process for creating content that educates their audience, a social selling expert will find ways to share useful content at meaningful moments with their potential buyers. Your goal will be to establish and nurture a strong personal brand and find the right types of content to share. Building up your social selling foundation won’t happen overnight, but when the effects kick in, you’ll be in a strategic position very difficult to unseat.
Influencers can accelerate your ramp-up and help you get the most out of your efforts. Here are a few ways influencers can help you excel at social selling.
This quick and to the point presentation highlights 10 recent studies and findings in the influencer marketing world. Complete with takeaways to add to your outreach marketing strategy.
Presentation to the Executive Sales and Marketing Association. Focus is on defining what C-Suite executives care about, ways to reach them and improving messaging outreach to increase sales outcomes.
Connectedness is marketing philosophy. It is a framework for, and a measure of how intimate a brand is with its audiences. It’s a characteristic of a brand, a ‘state of being.’ Connectedness is a way of thinking about how successful brands do marketing...
Social media is about connecting with your audience and engaging with them The marketing approach is to listen first then interact. Its not a marketing environment to push ideas If you try to control it you will not succeed. Be open and transparent. The worst mistake is to try to hide something online. If there is bad feedback address it try to make it right. Listen to what your customers want, that feedback is important. Don’t be only about marketing be human and a person. Web 2.0 is a two way conversation, you have to accept that fact.
Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies.
The 25 Must-Read Content Marketing Presentations of 2013David Laubner
2013 was the year for content marketing about content marketing! This presentation contains 25 of the top presentations on SlideShare that I bookmarked through the year (plus a few more),
Please let me know of any corrections or missed presentations that should be here.
Social Media Essentials for Your Business EnVeritasGroup
Are you using social media effectively as a company? Are you seeing traffic to your site, engagement with your followers, shares and comments on your posts, and a bump in your visibility in search? If you answer no to all of the above, then there is a very good chance that you could use a strategy overhaul for your social media marketing efforts. This presentation will provide you with the basics, give you some details on how you can do social networking better, and lead you on the right path to social media success.
Developing an Effective Content Marketing and Social Media StrategyTypeset
II prepared this presentation for the Future Proof Workshop at the Online Retailer Conference in Sydney, Australia in August 2013. The presentation focuses on the importance of a content marketing strategy, the 3 necessary components to a mature strategy, tips from professionals and traps to avoid.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
A presentation given to Eastern Michigan University's Search Marketing Workshop in November 2013 on developing social media content guided by strategy.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Social media strategy presentation for FEI Company. Includes objectives, goals, strategy, and tactical suggestions for executing corporate social media strategy.
Sales letter is a piece of direct mail used by sales professionals for promoting their products/services. It must grab the attention to create a compelling promise for the reader and then deliver on it. More at http://www.salesletter.org/
The Sweet Spot of Social Media Marketing - Why it takes Technology and People to succeed in the Social Web. Nathaniel Hansen of The Socializers and Eleftherios Hatziioannou of The Peopleizers.
Social media marketing (SMM) is a sub-set of e-marketing and it involves the use of social media sites for the purpose of marketing a product/service. As many businesses have discovered, SMM is on the rise and it has many unlimited benefits, some of which include helping a company to: innovate, build closer relationships with customers/stakeholders, reduce marketing costs, increase brand reach and simplify market research.
Why Healthcare Marketing Must Go SocialEric Weaver
EVENT: Puget Sound AMA June Healthcare Luncheon, June 24, 2009
CONTENT: This presentation discusses cultural shifts and crumbling trust that makes marketing less effective than in the past. In order for marketers to be successful in an era of the empowered consumer, we need to recognize that our profession has changed and that social tools present an opportunity to build trust with prospects necessary to convert.
Thanks to all for coming out!
7 ½ Techniques to Guide Leads into Sales Using Social Media…and PieBrenda Meller
As presented to the Sterling Heights Regional Chamber on Wednesday, June 6, 2018.
You probably know how much of a resource social media is when it comes to generating leads.
But did you know you can also use social media to strategically convert those leads into sales through connecting, posting, building trust, and paying it forward?
Join Brenda as she unlocks the mystery behind the best ways to use social media for lead conversion.
The case for Purpose-Driven Marketing in Australia Allan Dib
Increasingly more companies are talking about the company and brand purpose, and rightly so. Shifting marketing from product-centric marketing to purpose-driven marketing has proven to be very successful for brands. This same thinking has also helped many corporations build their reputation and relevance with stakeholders
UWA presentation social media marketingNick Eggleton
Presentation to students at UWA in Perth.
Social Media Marketing.
My POV:
Social is not marketing
Marketing is not social
Messages = empathy
Empathy needs effort
Effort is effective
Get answers to your burning questions on social media from the pros at The Starr Conspiracy:
Should I go all in on social media?
What is my target audience for social HR?
What are the best practices for social media marketing?
How can I improve my brand through social media?
What kind of messaging works best in social media?
What’s best for a communication strategy?
What the hell are process and infrastructure?
eROI The Measurement Model: Old and New Puget Sound AMA June 9, 2010Dylan Boyd
Keeping ahead of marketing and advertising trends is a challenge. An even steeper hill to climb? Getting a handle on which trends best suit your company’s needs, goals and budget. And, in this market it’s vital that whichever techniques you do use supply you with results that are measurable.
Join eROI to learn the top 10 things that can shape your ROI model for 2009 and beyond.
WHAT'S IN IT FOR YOU?
Which online trends you should be watching
How storytelling is the new campaign
What tools you can use to listen, learn and measure
Determine what success is and how to define it
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
The greatest part of being a genuine engager on social media comes from the fact that you are investing in you!
While the last decade has been full of amazing technology, platforms and software, none has had the potential to empower people more than Social Media. While some have engaged from business accounts and company profiles, others have taken the initiative to learn, write and speak for themselves. These people have created their own brand, a sustainable practice that allows them to seek employment as who they are. This combination of learning, networking and sharing has positioned them to be successful in any roll, be it one representing someone, something or themselves.
If you build a following and engage an audience, it is likely because you share common interest, values and/or experiences. This has value, it speaks to who you are and why someone would interact with you. It is this practice that has value both in employment and in entrepreneurism.
Similar to Inside the social media mind 4 5-13 (20)
Why go social? Reasons to implement a social media strategy for a personal brand or business given at Social Media Day of the NW Women's Conference, March, 2012. For more information, visit www.heidi-miller.com
Social CRM: Managing online relationshipsHeidi Miller
Half-day boot camp for social media management: engaging in online relationships, choosing Facebook personal profile vs page, Twitter profile and conventions
Best practices for managing online relationships, including overall strategy and specific best practices for engaging via Facebook profiles and Pages and on Twitter. Originally presented at Wappow's Search and Social Revelations, Dec. 21, 2010
From the social media panel at US Women in Nuclear conference on using social media for career growth. Follow up: how to set up a Google Alert, is here: http://bit.ly/cgn0Hi
10 Social Media Things to Try in 10 MinutesHeidi Miller
This presentation is geared at the social media newbies who want to try social media but don't know where to begin and don't have a month to spend developing a strategy. This is toe-in-the-water, how-to, just get comfy--for those who are paralyzed at the idea of taking a month to develop a strategy
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Inside the social media mind 4 5-13
1. SOCIAL
Inside
MEDIA
the MIND
@heidimiller
www.heidi-miller.com
www.spoken.com summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
2. SOCIAL
Inside
MEDIA
the MIND
@heidimiller
www.heidi-miller.com
www.spoken.com summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
3. @heidimiller
WHATit is.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
4. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
5. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
SOCIAL
Markets are conversations. People trust
employees and passionate activists more than
business leaders or spokespeople.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
6. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
SOCIAL
Markets are conversations. People trust
employees and passionate activists more than
business leaders or spokespeople.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
7. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
SOCIAL
Markets are conversations. People trust
employees and passionate activists more than
business leaders or spokespeople.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
8. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
SOCIAL
Markets are conversations. People trust
employees and passionate activists more than
business leaders or spokespeople.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
9. @heidimiller
WHATit is.
MARKETING
Integrated to marketing/PR, not a separate
initiative.
SOCIAL
Markets are conversations. People trust
employees and passionate activists more than
business leaders or spokespeople.
MEASURABLE
Since social media happens online, it can and
should be measured against marketing goals.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
10. @heidimiller
WHATit isn’t.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
11. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
one-way
Announcements and
commands don’t get as far as
questions, polls and
groundwork for user
generated content.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
12. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
one-way
Announcements and
commands don’t get as far as
questions, polls and
groundwork for user
generated content.
Friday, April 5, 13
13. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
one-way
Announcements and
commands don’t get as far as
questions, polls and
groundwork for user
generated content.
Friday, April 5, 13
14. @heidimiller
WHATit isn’t.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
15. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
just for youth
People of all ages participate
in social media. Never assume
that only Gens Y and Z are
participating. Remember that
your mom is on Facebook.
Friday, April 5, 13
16. @heidimiller
WHATit isn’t. Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
17. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
free
Like any other business skill,
it’s not expensive to do but
requires expertise. And
strategy, dedication and
consistency.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
18. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
free
Like any other business skill,
it’s not expensive to do but
requires expertise. And
strategy, dedication and
consistency.
Friday, April 5, 13
19. @heidimiller
WHATit isn’t.
SOCIAL MEDIA MARKETING
Source: http://cdn2.hubspot.net/hub/53/blog/docs/ebooks/the_2012_state_of_inbound_marketing.pdf
free
Like any other business skill,
it’s not expensive to do but
requires expertise. And
strategy, dedication and
consistency.
Friday, April 5, 13
20. @heidimiller
CONTENTMARKTING.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
21. @heidimiller
CONTENTMARKTING.
WHAT IS IT?
media
photos
videos
CREATION audio
podcasts
infographics
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
22. @heidimiller
CONTENTMARKTING.
WHAT IS IT?
media
photos
videos
CREATION audio
podcasts
infographics
+ publishing
content
blog posts
SHARING white papers
case studies
Tweets summary
ebooks
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
23. @heidimiller
CONTENTMARKTING.
WHAT IS IT?
media
photos
videos
CREATION audio
podcasts
infographics
+ =
• Michelin guides in 1900
ACQUIRE• 1904 Jell-O cookbook
publishing
CUSTOMERS
• 2013 free white papers
and webinars
content
blog posts
SHARING white papers
case studies
Tweets
ebooks
Friday, April 5, 13
24. @heidimiller
HOWit works.
EXPERT INFO LOCUS GOOGLE JUICE OPPORTUNITY
Producing a plethora of Providing consistent, Providing frequent, Tracking the
valuable content relevant content relevant new content with conversation can
positions the person/ positions the person/ targeted keywords can provide opportunities
brand as an expert. brand as THE place to go. improve Google ranking. for development.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
25. @heidimiller
HOWit works.
SOCIAL MEDIA MARKETING
EXPERT INFO LOCUS GOOGLE JUICE OPPORTUNITY
Producing a plethora of Providing consistent, Providing frequent, Tracking the
valuable content relevant content relevant new content with conversation can
positions the person/ positions the person/ targeted keywords can provide opportunities
brand as an expert. brand as THE place to go. improve Google ranking. for development.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
26. @heidimiller
HOWit works.
SOCIAL MEDIA MARKETING
EXPERT INFO LOCUS GOOGLE JUICE OPPORTUNITY
Producing a plethora of Providing consistent, Providing frequent, Tracking the
valuable content relevant content relevant new content with conversation can
positions the person/ positions the person/ targeted keywords can provide opportunities
brand as an expert. brand as THE place to go. improve Google ranking. for development.
Friday, April 5, 13
27. @heidimiller
BORING TRUTH
All social media “experts” do is to define their goals, develop content that matches those
goals and measure success against them
Friday, April 5, 13
28. @heidimiller
PROCESS.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
29. @heidimiller
PROCESS.
for content marketing
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
30. @heidimiller
PROCESS.
for content marketing
CRAFT
mission
statement
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
31. @heidimiller
PROCESS.
for content marketing
+
CRAFT
mission SET goals
statement
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
32. @heidimiller
PROCESS.
for content marketing
+ +
CRAFT ENGAGE
mission SET goals your idols
statement
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
33. @heidimiller
PROCESS.
for content marketing
+ +
CRAFT ENGAGE
mission SET goals your idols
statement
DEFINE
CONTENT
Friday, April 5, 13
34. FACEBOOK WALL @heidimiller
YER DOIN IT WRONG
WHY CONTENT MARKETING STRATEGY IS IMPORTANT
Can you think of examples of people doin’ it wrong?
Friday, April 5, 13
35. @heidimiller
WHYcontent strategy.
Source: http://www.heidi-miller.com/2011/04/hoovers-boycott-genuine-social-media-or-bogus-pr.html
NO ONE CARES
No one cares about your
brand but you. People
care about their own
passions.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
36. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
Source: http://www.heidi-miller.com/2011/04/hoovers-boycott-genuine-social-media-or-bogus-pr.html
NO ONE CARES
No one cares about your
brand but you. People
care about their own
passions.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
37. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
Source: http://www.heidi-miller.com/2011/04/hoovers-boycott-genuine-social-media-or-bogus-pr.html
NO ONE CARES
No one cares about your
brand but you. People
care about their own
passions.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
38. @heidimiller
WHYcontent strategy.
SELLING
Sleazy selling will incur the
wrath of the internet.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
39. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
SELLING
Sleazy selling will incur the
wrath of the internet.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
40. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
SELLING
Sleazy selling will incur the
wrath of the internet.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
41. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
SELLING
Sleazy selling will incur the
wrath of the internet.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
42. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
SELLING
Sleazy selling will incur the
wrath of the internet.
Friday, April 5, 13
43. @heidimiller
WHYcontent strategy.
Source: : http://www.heidi-miller.com/2011/04/how-not-to-use-linkedin.html
SELFISH DOUCHE
Acting like a sleazy,
selfish jerk doesn’t work.
Don’t be that guy.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
44. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
Source: : http://www.heidi-miller.com/2011/04/how-not-to-use-linkedin.html
SELFISH DOUCHE
Acting like a sleazy,
selfish jerk doesn’t work.
Don’t be that guy.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
45. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
Source: : http://www.heidi-miller.com/2011/04/how-not-to-use-linkedin.html
SELFISH DOUCHE
Acting like a sleazy,
selfish jerk doesn’t work.
Don’t be that guy.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
46. @heidimiller
WHYcontent strategy.
Because no one cares about your brand
Source: : http://www.heidi-miller.com/2011/04/how-not-to-use-linkedin.html
SELFISH DOUCHE
Acting like a sleazy,
selfish jerk doesn’t work.
Don’t be that guy.
Friday, April 5, 13
47. @heidimiller
HOWcontent marketing.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
48. @heidimiller
HOWcontent marketing.
Open source marketing
poll
Blogger Aggie Sez used social
media to survey her audience
and crowdsourced a blog post
based on over 200 responses.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
49. @heidimiller
HOWcontent marketing.
Open source marketing
market
poll research
Blogger Aggie Sez used social Use a Facebook poll to
media to survey her audience determine: what kind of
and crowdsourced a blog post podcast content, what prizes
based on over 200 responses. to print, what the demand was
for.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
50. @heidimiller
HOWcontent marketing.
Open source marketing
market
poll promote
research
Blogger Aggie Sez used social Use a Facebook poll to Knight News Challenge in
media to survey her audience determine: what kind of 2009 used social media to
and crowdsourced a blog post podcast content, what prizes attract and engage OS
based on over 200 responses. to print, what the demand was developers interested in
for. innovating digital news.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
51. @heidimiller
HOWcontent marketing.
Open source marketing
market
poll promote
research
Blogger Aggie Sez used social Use a Facebook poll to Knight News Challenge in
media to survey her audience determine: what kind of 2009 used social media to
and crowdsourced a blog post podcast content, what prizes attract and engage OS
based on over 200 responses. to print, what the demand was developers interested in
for. innovating digital news.
Friday, April 5, 13
52. @heidimiller
WHATwe care about.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
53. @heidimiller
WHATwe care about.
RELEVANT content
What is relevant to our audience? What moves
them to engage and participate.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
54. @heidimiller
WHATwe care about.
RELEVANT content
What is relevant to our audience? What moves
them to engage and participate.
ENGAGEMENT
Engagement can be measure through CTRs,
comments, Likes, RTs, mentions, etc.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
55. @heidimiller
WHATwe care about.
RELEVANT content
What is relevant to our audience? What moves
them to engage and participate.
ENGAGEMENT
Engagement can be measure through CTRs,
comments, Likes, RTs, mentions, etc.
MEASURING SUCCESS
Content marketers measure success against
marketing goals.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
56. @heidimiller
WHATwe care about.
RELEVANT content
What is relevant to our audience? What moves
them to engage and participate.
ENGAGEMENT
Engagement can be measure through CTRs,
comments, Likes, RTs, mentions, etc.
MEASURING SUCCESS
Content marketers measure success against
marketing goals.
CLIENT
We care about keeping the client happy.
Friday, April 5, 13
57. @heidimiller
www.heidi-miller.com
QUESTIONme.
summary
WHAT CONTENT BORING WHY OPEN SOURCE WHAT
is social marketing marketing truth content strategy marketing we care about
Friday, April 5, 13
58. @heidimiller
Q&A
www.heidi-miller.com
QUESTIONme.
Friday, April 5, 13