My Sum up of the Google B2B event on 29th Jan 2015
B2B Marketing is changing. Is your business ready?
B2B@Google will bring together B2B experts and your peers to inspire you to ignite change in your organization.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Solving for X: Why the Future of Business is ExperientialBrian Solis
Products don't define a brand, experiences do. Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive. By Judith Aquino, TeleTech.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
The Science of Social Selling:Measuring adoption and results with LinkedIn. Lauren Mullenholz Insights Leader, LinkedIn
Alexander Low, Head of Client Development Office Agency, JLL
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
What I've Learnt from Social Media ListeningJoe Edwards
I uncover some of the techniques used to understand audiences through social media listening and measuring, how it can inform social, business and marketing strategy, hone social media activity and work to improve brand perception. As part of the presentation he'll also look at various brands and case studies to identify real world examples.
Solving for X: Why the Future of Business is ExperientialBrian Solis
Products don't define a brand, experiences do. Brian Solis explains why companies must shift from product-centric strategies to cultivating outstanding experiences to remain competitive. By Judith Aquino, TeleTech.
Social media strategies explained; listen, talk, support, energize & embrace. A hype free approach to building a company wide social media program.
http://joakimnilsson.com
The Science of Social Selling:Measuring adoption and results with LinkedIn. Lauren Mullenholz Insights Leader, LinkedIn
Alexander Low, Head of Client Development Office Agency, JLL
Social selling in regulated environments; Discover how social selling is gene...LinkedIn Sales Solutions
Social Selling is one of this year’s hottest topics for sales and marketing professionals serious about engaging decision makers in meaningful conversations. From Forbes to Business Insider, people want to know how sales professionals can take advantage of the rise of social to be more productive and successful.
ROI & Social webinar with Craig Rosenberg & Jason MillerViralheat
Listen to Topo Co-Founder Craig Rosenberg and LinkedIn Senior Manager of Content Marketing & Social present on social media, ROI, and how to leverage the emerging technology to increase leads and turn them into transactions.
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
We were delighted to be joined by the CEB and sales leaders in Stockholm for a 'social selling' breakfast packed full of insight on leading with warm introductions and team selling.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Big business expo 2015 - The Next Generation of SalesInsideSales.com
Ken Krogue presents The Next Generation of Sales as the Keynote for the Big Business Expo 2015. For the 10th year Ken Krogue shares research and best practices about selling in a high velocity business model at the largest annual conference in Utah Valley.
New this year is information on Inside Sales, predictive analytics, innovation, women in sales, and social Selling
Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling.
But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market.
But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do.
Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks.
It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work.
The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process.
Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation.
To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
The secret to 10,000 likes? Running a social media campaign with UX and behav...Yuan Wang
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.
Join the GPA and MindFire teams as we host Part II of our very successful Webinar in
June, Recovering Revenue in a Changing Economy.
The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial,
packaging, and wide format print professionals to better understand how they view the
current market, and how they’re continuing to work hard to grow in spite of the changing
landscape.
In addition to the amazing feedback from our guest speakers, we will also help you
understand new Use Cases, Emerging Industries and Key Applications.
Our Guest Speakers for the webinar are:
• Bill Duerr, President, Hatteras
• Sheri Robertson, VP of Awesome, Ace Designs
• Erik Norman, SVP, Sales & Marketing
• Brian Scott, President, Blooming Color
During the webinar we will explore and expand on the following areas:
• Recovering Revenue – Rapidly
• Innovation – Reimagining Everything
• Emerging Industries & Applications
• COVID-19 Strategies & Tactics
• Taking Action Now
ROI & Social webinar with Craig Rosenberg & Jason MillerViralheat
Listen to Topo Co-Founder Craig Rosenberg and LinkedIn Senior Manager of Content Marketing & Social present on social media, ROI, and how to leverage the emerging technology to increase leads and turn them into transactions.
Get Smart on B2B Marketing with our 7 Emerging Trends for 2017LinkedIn
Looking for the fresh ideas driving B2B marketing forward in 2017 and beyond? We've got you covered.
Join LinkedIn brand strategist, Peter Weinberg, as he shares the below seven trends to practice in 2017:
1. The True Value of Thought Leadership
2. The Sustainable Profitability of “Content Franchises”
3. The Growing Need for Touchpoint Consistency
4. The Promising Arrival of Everyone-As-A-Marketer
5. The Sudden Death of Hyper-targeting
6. The New Principles of Brand Investing
7. The Economic Case for Cost-Per-Connection
We'll also reveal how you can act on each of these seven trends in your work today.
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
We were delighted to be joined by the CEB and sales leaders in Stockholm for a 'social selling' breakfast packed full of insight on leading with warm introductions and team selling.
The Long Game, Building a Global Social Selling Programme - SAP - A customer ...LinkedIn Sales Solutions
Featuring Malin Liden, VP, Global Sales Enablement, SAP. Hear from your peers in Sales and Marketing leadership roles as they share real world social selling best practices learned at their own companies.
YOUR CUSTOMER HAS MOVED. DO YOU KNOW WHERE? #socialsellInsideView
Sales and marketing approaches have been flipped upside down with the explosion of social media. What worked 3 years ago, doesn’t work now. Social media has brought with it a profound global shift in communications that favors relationships over contacts, eliminates cold calling, and puts the buyer in control of the sales process. Capitalize on some simple, but practical “how to” ideas for engaging buyers and customers in a digital economy. During this session we will discuss:
• Why bother? A look at the numbers
• Evolution of sales and how social media applies
• Benefits of social selling
• Creating value in advance of the sales opportunity
• What executives want you to know
• Building loyalty and retention
• How to use social media for lead generation
• Lead generation from current networks
Big business expo 2015 - The Next Generation of SalesInsideSales.com
Ken Krogue presents The Next Generation of Sales as the Keynote for the Big Business Expo 2015. For the 10th year Ken Krogue shares research and best practices about selling in a high velocity business model at the largest annual conference in Utah Valley.
New this year is information on Inside Sales, predictive analytics, innovation, women in sales, and social Selling
Not too long ago, Sales success was the result of a (rather mystical) combination of networking, people skills, intuition, and good ol’ cold calling.
But the advancement in enterprise technology over the past two decades has changed all that, especially in the B2B environment. Today, networking takes place online, technical skills are becoming more valuable than people skills, data has replaced the ‘hunch’, and automation is threatening to shrink the job market.
But while technology seems to have made selling harder, it has certainly made buying easier. Which, when you think about it, is exactly what Sales and Marketing are trying to do.
Luckily, Sales professionals are known for their ability to adapt. The Sales department is often the first in a business to embrace new technology, find better ways of doing things, and cut unnecessary tasks.
It was Sales, after all, who first embraced cloud technology (CRM was the first viable cloud application for business). And Sales who played a huge role in the consumerization of IT, by insisting on bringing their own devices to work.
The internet, SEO and ferocious content marketing have put a wealth of information at the buyer’ fingertips. And in many cases, have made Sales all but redundant until the final stages of the buying process.
Now, Sales needs to lead the charge once again – accepting the changes that technology brings, and making the most of their new situation.
To find out how our proposal management software is a necessity for a sales professional of the future visit our website for more info: https://www.qorusdocs.com/proposal-software
Therese Jerrard, a gifted sales trainer at Deluxe Corp, gives a presentation that has great value for Small Business Sales – regardless of your comfort with selling or your type of business.
Keys to unlocking Social CRM, Betclic Everest Group - ICE Conf London 2012Joakim Nilsson
The big idea here is that customers have a bigger say than ever and good ideas spread. Using the Forrester Research 5 keys to Social media companies can gain a much better understanding of how to embark on social media projects that are relevant for the business and not simply a distraction.
Including case study from Betclic Everest Group.
Read more about Social business and web strategy at: http://joakimnilsson.com
4 Easy Steps on how to Super Charge your Contact Center, EiG 2011 Milano KeynoteJoakim Nilsson
4 steps how to super charge your contact center is an introduction to the theory of social media monitoring.
Joakim Nilsson, Betclic Everest at EiG Milano 2011.
What are you going to do this summer? Don't fret, we have asked some of the greatest minds in sales for recommendations on books, television and movies to passs the time.
#LISummerGuide
Conventional sales tactics are limiting pipeline and losing deals. We'll show you how to overcome these challenges by harnessing the power of LinkedIn.
The secret to 10,000 likes? Running a social media campaign with UX and behav...Yuan Wang
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We will demonstrate how we went about attempting to achieve our target of 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices – what a typical week during the campaign looks like, our successes and failures, and most importantly, our learnings and how they can help other practitioners make an impact in the digital strategy space. Presented at UX Australia 2015 by Yuan Wang, Creative Director of Melbourne digital agency Yump.
Join the GPA and MindFire teams as we host Part II of our very successful Webinar in
June, Recovering Revenue in a Changing Economy.
The COVID-19 crisis has changed everything, as such, we hand-picked 4 commercial,
packaging, and wide format print professionals to better understand how they view the
current market, and how they’re continuing to work hard to grow in spite of the changing
landscape.
In addition to the amazing feedback from our guest speakers, we will also help you
understand new Use Cases, Emerging Industries and Key Applications.
Our Guest Speakers for the webinar are:
• Bill Duerr, President, Hatteras
• Sheri Robertson, VP of Awesome, Ace Designs
• Erik Norman, SVP, Sales & Marketing
• Brian Scott, President, Blooming Color
During the webinar we will explore and expand on the following areas:
• Recovering Revenue – Rapidly
• Innovation – Reimagining Everything
• Emerging Industries & Applications
• COVID-19 Strategies & Tactics
• Taking Action Now
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
How To Sell To Businesses - Sales Advice for StartupsNicolas Deville
How To Sell To Businesses: actionable insights from years in the trenches.
Sales Advice for Startups.
B2C vs. B2B
SME vs. Enterprise
How to differentiate yourself
How to get the first 10 clients
Presentation on 30th July 2015 in London to early stage startups, part of @WayraUK, Telefonica's startup accelerator.
How B2B buying and selling will change in 2020Shruti Kapoor
In this eBook, we have tried to answer questions like...
What are some of the new obstacles faced by other sales teams especially after the pandemic and what can you learn from it?
How has the buying process changed in light of COVID-19?
How can sales teams continue to have meaningful conversations?
Is it ok to be cold-calling or emailing prospects right now?
What type of messaging should be used in cold outreach to build relationships without pissing off your prospects?
What can sales, success & marketing teams do together in this time?
With layoffs dominating your team’s LI feed, how do you continue to motivate your sales reps?
Journey to product / market fit explained. What do the start-up's first stages look like and what you should keep in mind when identifying a problem worth solving, creating a product and getting your first customers
The Ecommerce Trends Every D2C Brand Needs to KnowTinuiti
Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends.
The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
The buying landscape is changing and conventional sales tactics are losing deals. Learn how you can get ahead of the curve and sell more effectively with these account based selling tactics.
The Greek philosopher Heraclitus said, “The only thing that is constant is change,” and nowhere does this seem truer than in the world of marketing. Change seems to happen more frequently and with more severe consequences than ever before. Learn about five key factors driving complexity in today's marketplace.
B2B Lead Generation - Bridge the Divide Between Sales & Marketing3D2B
Generating high-quality leads is the biggest challenge for marketing organizations. Learn how tele-services can bring the human touch to your lead generation efforts.
Leaders teamed up with the NBA, SAP and Cisco for an inspiring exploration of what’s coming up for technology, consumer trends, content and connectivity in 2016. The event was hosted alongside the NBA London Global Games 2016.
Guess what? Video is kinda a BIG deal! It's gone crazy in social, being adopted by most of the major channels, some ephemeral stories, some live video and then there always good old YouTube which is reporting 100% YoY video consumption across mobile. In this presentation, Joe Edwards will discuss why video needs to be an integral part of your social/content strategy, how to do it well and what you need to do to make it happen on a global scale with big budgets or when you are bit strapped for cash. There'll be plenty of real world examples and lots to take back to the office.
5 tips for sales success through social mediaJoe Edwards
Tapping the enormous potential of social media can help you generate new leads, understand how your brand is perceived and build deeper client relationships. How well are you using it?
Social trends, why they are important and why they are not Joe Edwards
As marketing people, there are two things we cannot help doing: making up new-fangled words (e.g. gamification) and following the latest trends. We’ve always loved new shiny things and while trends are important, as social marketers, it’s important to remember that there are some fundamentals we need to get right. In this presentation, Joe highlights some interesting trends in the digital and social space, what they mean for businesses today and how they can be actioned tomorrow. But more importantly why marketers need to be careful in following every trend and forgetting the basics…. How to stay interesting to your audience.
The Trials and Tribulations of the Social BusinessJoe Edwards
The social business can be a major undertaking of any organisation especially when it comes to truly seeing the types of business transformation the the board expect. In the presentation Joe takes you through some of the pitfalls and successes some business have seen and how best to create a social business, with realistic objectives and structure for change.
In Joe’s first Herding Cats presentation he spoke about how to use Social Media to drive visitors to your event but also how to deliver the event back into the social environment, in next instalment he goes into more depth around social awareness and listening … read on.
A recent study showed that awareness is the key objective for event managers using social media but 80% of these individuals are not using listening tools to measure their effectiveness. In this presentation Joe discusses how to use Social Media to drive awareness, some key metrics for measuring it and the learnings and advantages you can gain from Social Media listening through structuring a wealth of unstructured data. He will also high-light some of the new social platforms that have come to market and how best to take advantage of them.
As content marketing continues to move past the early-adoption phase, more and more companies are starting to take it seriously. But there are many common missteps. In this presentation Joe looks at some of the reasons why businesses may be failing at their content marketing efforts from a strategic and tactical stand point and what you can start doing today to resolve some of these issues.
In the complex and noisy environment that is the social media landscape Joe reveals not only how to use social media to drive visitors to your event but also how to deliver the event back into the social environment and fully optimise the social experience.
Why we all need to work harder at "unforgettable" in our marketing worlds. Tips and insights about how to be remembered in our careers and our campaigns. For the full transcript go here - http://www.brandjoe.com/2013/05/unforgettable/
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
A recent survey from McKinsey Global showed that less than a quarter of the marketers they surveyed are using analytical tools to refine their decision-making processes, even though 39% have increased access to data and insights. Problem one, accessing the data, this is still on the increase, but problem two is the bigger challenge; businesses still struggle with measuring social success (or failure), this presentation uncovers some of the whys and provides some simple principles you can take without spending vast sums of money to track your social progress
There have been many posts about Klout and Peer Index (the two big influencer measurement tools) most of them have been pretty negative as a whole claiming massive inaccuracies due to their method of measurement. To be honest I don’t blame people for slamming these services when the editor of mashable can have a higher influence than the President of the United States (argue-ably the most influential person in the world) it does start to pose a few questions. Personally I think both services have a few flaws but then they have a massive task of attempting to turn what is essentially qualitative relationship based interactions into hard qualitative statistics.
A presentation put together by myself and Tony Donnellan on helping SMB's with Content Management focused around B2B.
It explains why content marketing is worth doing and how to go about doing it.
@tonester & @brandjoe
Custom Branding it’s about moving from the idea of mass marketing (this includes segmentation) and corporate wide communications to empowering the people in your business to deliver the company brand in a 1-2-1 environment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
3. Goals are same
Environment changed
People kept hold of a company share for 4yrs on average 5 years ago
NOW its 22 seconds
Interest and attention is down – BIG TIME
4. Converging data
Everyone is scrambling for the “contextual
view” of their customer; 360 degrees is nigh
on impossible
12. The right digital
transformation
Fashionistas love the shiny new things, they are early adopters but
have not followed through. Digital masters, clear vision – they
transform the things that work and the focus on scale and governance.
14. Hub and spoke
Is the devil incarnate. You need to create joint objectives and
ensure every team has representation. Work towards the
honeycomb.
15. 5 transformation
problems & solutions
1. Talent > go to the talent
2. Pace > move from waterfall to agile
3. Buy in > support sales, prove ROI to finance
4. Silo mentality > get them in the same place
5. Resource allocation > top down support
16. KDMs
(Key Decision Makers) They are getting younger! There are more
influencers in the DMU (Decision Making Units) than ever.
Broaden your messaging out to the whole DMU.
17. Adoption
of digital in B2B buyers is close to saturation, but their behaviours
are fundamentally changing …
18. Search
Is number one, followed by B2B sites, but B2B buyers are
searching up to 12 times across generic keywords and brands
terms (normally just 2 brands)
19. Which is why brand
strategy is becoming more and more important. Top of the funnel
is becoming as important as the bottom
20. Mobile
is still growing as a part of the decision making process. And it’s
only the brands mobile user experience that is hindering the
progress down the funnel
22. Content
3 types
The mundane (Hygiene content, bottom of the funnel)
The hub (Regularly released tailored to customer interests
)The hero (Brand building, top of the funnel)
23. OH and in case
you’re wondering
Mobile and Video are seen as the most
effective tactics in the buying process
24. Performance marketing
Recognise the value across the entire marketing mix
This is not the ROI (Return on Investment) or CPA (Cost
per Acquisition) it’s the profit
25. Talking of acquisition
Some Tactics:
React fast to your profit landscape (where is the money coming from)
Humanise your content
Onsite Video protects your SEO
Maximise and Optimise your CRM Nurturing
Test everything
Speed up qualifies lead response times
Expand your channels to de-risk
26. Branding
“People don’t want to buy a quarter-inch drill, they
want to buy a quarter inch drill.” Theodore Levitt
You need to relate to the audience not focus on the
product.
27. HP expanded
their channels
From 3 to 8 (and all the nuances of each
channel type), but then focused the message
back to the brand to improve NPS
28. Branding
Lets not think Business to Business but BUSINESS TO PEOPLE
Find the right people
Tell great stories
Build relationships over time
30. If your lucky enough
to be number 1
Whatever got you there, won’t keep you there
31. If you have business
problems I feel bad for
you son Adaption of Jay Z lyrics
“If you do what you've always done, you
get what you’ve always got.” Mark Twain
The bit to take note of
32.
33.
34.
35. Thanks to
Richard Robinson, Google Director - B2B & Branding
Kevin Mathers, Google Country Sales Director
Kirk Vallis, Head of Google BrandLab NACE
Maggie Buggie, Capgemini VP and Global Head of Digital Sales & Marketing
Guy Magrath, Electrocomponents Global Head of e-Commerce
Hanne Tuomisto-Inch, Google Industry Head - B2B
Dave Byrne, Google Performance Commercialization Expert
Titus Sharpe, MVF Founder & CEO
Johanna Gerhold, Google Head of Brand Activation
Chris Carmichael, Hewlett-Packard Media & Digital Marketing Director EMEA
Rick Jones, Google Head of Client Development DoubleClick
Jeremy Waite, Head of Digital Strategy Salesforce Europe